This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate. Lauren DiZazzo, Associate Community Manager, Skyword Bridget Burns, Social Media Strategist, Tom’s of Maine Christine Kayser, Senior Content Strategist, Skyword Angela Tague, Freelance Contributor

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Brands and Their Contributors
Working Together to Build a Cohesive Social Media Presence

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Meet the Panelists
Bridget Burns
Social Media
Strategist
Tom’s of Maine
@TomsofMaine
Angela Tague
Content Marke?ng
Writer & Journalist
@AngelaTague
Chris?ne Kayser
Senior Content
Strategist
Skyword
@chrismkayser
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