Ibm design 23_03_meetup

1. Research & Development Center, IBM Russia
UI or UX
design usefull
applications

2. UI - user interface
❖ Design Research
❖ User Guides/Storyline
❖ Branding ans Graphic
Development
❖ UI Prototyping
❖ Adaptation to various screen
❖ Implementation

3. UX - user experience
❖ Visual Design
❖ Information Architecture
❖ Interaction Design
❖ Usability
❖ User Research
❖ Content Strategy

4. Think ahead
❖ Focus on users' goals.
❖ Discover, try and buy
❖ Get Started
❖ Everyday use
❖ Manage and Upgrade
❖ Leverage and Extend
❖ Get support

5. Useful meets beautiful
❖ DEFER TO CONTENT
❖ CLARIFY COMPLEXITY
❖ MAKE THE USEFUL BEAUTIFUL

6. Human meets computer
❖ INFORM AND DELIGHT
❖ BE CONTEXTUALLY AWARE
❖ MAKE IT OBVIOUS

7. Design meets technology
❖ MAKE IT LIVING
❖ BE FAST AND RESILIENT
❖ BUILD FOR CONTENT

8. Usefull Tools & Links
❖ Pencil (easy to prototype)
❖ Android Design Principles (developer.adnroid.com)
❖ iOS Developer Library (developer.apple.com)
❖ Color schemes (paletton.com, colorcombos.com & etc)
❖ Docs section at IBM Bluemix (bluemix.net)
❖ SublimeText, Console and GIT

9. – IBM Design
“Escape the ordinary.”