The document discusses the impact of a design process on a large European company. It summarizes that the design process stimulated the company's business functions and created effective processes to produce high-quality imagery. It also helped the company draw a roadmap to an omnichannel customer experience strategy and unlock its digital future. The overall impact was positive stimulation across the company.

1. Design for Retail
SFO Design Week 2017

3. a smart, strategic, design firm
that shapes future experiences

4. 46°02'09.3"N 8°55'29.6"E

7. Question
Which is the impact of a design process
on a big European company?

11. Unhate 2011 — Adv campaign

13. How to remain relevant?

14. The challenge
Design a website
to prepare a digital
future

15. Design pillars
Talking by images to unveil
the stories behind the product
and inspire

17. Design pillars
How to drive the customer
into an honest relationship
with brand’s values?
Let’s try product first.

22. Design pillars
A new way to communicate value
merging product and editorial
content.

30. Design effect
What has been the impact of the design
process on the company?
A deserved premise.

34. Rethink the process
to unlock a digital
future.

35. Design effect
Stimulation
of the business functions.

36. Design effect
Creating effective processes
to produce only premium
quality imagery.

37. Design effect
Draw a road
to omnichannel.

42. A world where people lives experiences
over their expectation.