Progressive Web Apps. Hexspoor Tuesday E-commerce 2020 www.hexspoorfulfilment.nl

1. PROGRESSIVE WEB APPS
THE FUTURE OF E-COMMERCE
DEITY_PWA

2. JAMIE MARIA SCHOUREN
DIRECTOR & CO-FOUNDER
@JamieMariaS

5. THE FUTURE
IS NOW

6. THE FUTURE
IS NOW…?

8. 53% of all visitors will
leave a website when the
page load is 3 seconds or higher.
With a 1 second delay in page speed
on desktop the conversion rate
decreases with 21,8%
1 second delay on a webshop
with 100k turnover per day
can cost 2,5 million per year
THE NEED FOR
SPEED

11. THE NEED FOR
ENGAGMENT
13%
MOBILE WEBSITES
87%
NATIVE APPS
Source: comScore mobile matrix US, Age 18+, June 2015

12. ZERO
AVERAGE AMOUNT OF APPS USERS INSTALL PER MONTH
Source: comScore mobile matrix US, Age 18+, June 2015

13. 80%
Spent on top 3 apps
THE NEED FOR
ENGAGMENT

14. REACH
CAPABILITIES
APPS
WEB

15. Progressive Web App

16. RELIABLE FAST ENGAGING

17. Source: Bjorn Meyer on slack, PWA channel

18. demo.deity.io
SUMMER SALE!
Price Drop
Prices of all the high heels now 70%.
demo.deity.io
15:45

24. 53%Increase in mobile sessions on iOS
12%Increase in conversion rates on recovered carts
via Push Notifications
Source: https://developers.google.com/web/showcase/2017/
lancome

25. 150%Increase in engagement for Add to Home Screen Users
97%
Overall increase in conversion rates
Source: pwastats.com

29. MONOLITHIC
WEBSITE
ARCHITECTURE

30. HEADLESS
BACK-END
FRONT-END
Application
Programming
Interface
ARCHITECTURE

31. SERVICE
ORIENTED
FRONT-END
SERVICE
SERVICE
SERVICE
SERVICEARCHITECTURE
Application
Programming
Interface

32. SERVICE
ORIENTED
FRONT-END
ARCHITECTURE

33. PROGRESSIVE
PWA
WEB APP

35. PWA FOR E-COMMERCE
MODULAR - HEADLESS
OPEN SOURCE & SAAS
EXPANDING TO BPM

36. Hot reload

38. https://www.marketingfacts.nl/berichten/
progressive-web-app-het-gouden-ei-voor-e-commerce
https://www.pwastats.com/
https://www.thinkwithgoogle.com/
Useful resources

39. Jamie Maria Schouren
@jamiemarias
06 27838978
jamie@deity.io