3. SOCIAL MEDIA
Social Media is nothing but more public
interaction or communication on a particular
topic, brand or issue over social networking sites
and social bookmarking sites.
Social Networking Sites - Facebook, Twitter
Social Bookmarking Sites - Digg, Delicious etc
8. SOCIAL MEDIA MARKETING
Social media marketing is nothing but creating
content that attracts attention and encourages
readers to share it with their social networks. This
allows message to spread from user to user which in
turn help to increase sales and brand popularity
through social media sites.
As Social Media has become a platform that is easily
accessible to anyone with internet access. Increased
communication for organizations fosters brand
awareness and often, improved customer service.
With emergence of channels like Facebook, the
barrier to entry in social media is greatly reduced.
9. SOCIAL MEDIA MARKETING
With increased usage of social media sites, the
targeting of customers has become more easier
for small, medium & large scale businesses.
With this lot of social media sites are
introducing paid advertisements on their site
with less cost. For example Facebook Ads. This
helps in direct targeting of customers for very
low cost and high ROI(Return on Investment).
12. BENEFITS OF SOCIAL MEDIA MARKETING(SMM)
Customer Acquisition – The main advantage
of social media marketing is that you will reach
customers and networks of people directly,
which will not be possible in other marketing
strategies.
Brand Awareness – Branding your business
in the social media arena is much easier and
faster to accomplish than in any other
advertising medium, because of less
competition.
13. Targeted Marketing – Marketing efforts in the
social media space are easily targeted, tracked, and
quantifiable. Unlike any other marketing method,
social media marketing is exact and can be tracked
in real-time.
Customer Retention – Social media outlets are
the perfect places to communicate with your
customers about new products, special promotions,
or merely to educate them on your business.
Immediate Results – An effective social media
optimization strategy will create almost immediate
results for your business, which can be quantified
through increased site traffic, increased lead
acquisition, and ultimately increased sales.
19. FACEBOOK MARKETING
Fan Page Creation & Custom Tabs:
Business Page Description:
1. Fans – Anyone can be a fan to your fanpage if
they like your services & products
2.Public – Anyone can see your fanpage
It’s about business
3.Company Overview – Company Description
Company News and Status – Daily Basis News
and Announcements
4.Website and Contact Info – Extended Contact
Information
20. Press Releases
Photos & Videos
Status Updating
Suggestions
Discussions
Polls
Customer Engagement
Custom Tabs:
We create fanpage custom tabs in order to
promote special initiatives about the
business or site.
Some app ideas for custom tabs:
Iframe tab etc
23. FACE BOOK APPLICATIONS
Face Book Apps:
Face apps are applications on facebook used
to create different type of customs application to
promote your business.
Facebook Apps Example:
Quiz:
One of our choices to exploit the result of the
fan pages is by using quizzes. The user will be asked to
answer a number of questions. The results of these
questions will be evaluated and come to a conclusion for
the user. The user will be marked by a characterization.
Depending on the users interests will be written in the
right section of the page.
24. ADVANTAGES OF FACE BOOK APPS
How facebook applications help?
Branding
Customer Engagement
Drive Web Traffic
Represents The Masses
New Customer Acquisition
Lead Generation
Client Retention
Feedback Mechanism
Build Business Use Cases
Access to Social World and its Internet Value
26. Dead Lines :( 3 months – 250+ fans)
Fanpage and Tab creation: 15 working days
Gathering Material – 1 day
Categorizing Material – 2 days
Categorizing Approval – 1 day 15 days
Page Design – 5 days
Design approval – 1 day
Custom Tab Creation & Approval – 5 days
Fanpage Promotion: 75 working days
Moderation of all fanpage content and development of
the actions required to maintain brand reputation.
Update of content in all areas of facebook fanpage.
27. Easy and Instant Business Page Update:
Company Logo
Company Information
Images
Videos
Events
Publish Page
Keep Customers Excited About Your Blog
28. REACTION IN CASE OF BAD COMMENTS:
Apology and thank them for sharing information
in a timely manner, we will check your facebook
page in a timely manner and notifications like
above.
We attempt to fix the situation, or prevent the
same situation from happening in the future.
We will monitor the customers and keep in
touch with the customers.
29. FACEBOOK PAID ADVERTISEMENT
We will advertise the fan page with the paid
advertising system in Facebook in order to promote
your fan page to reach the targeted customers and
increase the fan base.
The Facebook paid advertisement can be done at
very low cost and high ROI(Return On Investment).
The detailed reporting of the campaign can be given
by using facebook reporting tool.
After 3 Months:
Fanpage Maintenance: Based on Client
Request
31. DIGG: (3 months 200+ DIGG Followers)
Profile Creation and Promotion:
Profile Creation:
You can separately create digg profile or login
with your face book account.
Select the category Related to your business,
products or services.
Linking your website to digg profile.
32. Profile Promotion:
Post articles from your blog or from other sites
which are really exciting for the customers.
Increasing the no of posting in order to make sure
that you are an active user to increase your
followers.
Post comments on other posts already posted in
DIGG that are related to our services to get
followers.
Follow the users who are related to your services, so
that they will re-follow us, read our submitted posts
and digg our articles or posts in this way we can
increase your popularity and web traffic through
digg.
