Find out more at http://www.newsgator.com We are social, pragmatic, visionary, competent, and empathetic. Learn more by taking a look at our strategic framework. We hope to see you in SP^CE!

1. Strategic
Framework
NewsGator

3. Core values are the essential and enduring tenets of an organization. A small set of
timeless guiding principles, core values require no external justification; they have intrinsic
value and importance to those inside the organization… Ralph S. Larsen, CEO of Johnson
& Johnson, puts it this way: "The core values embodied in our credo might be a
competitive advantage, but that is not why we have them. We have them because they
define for us what we stand for, and we would hold them even if they became a
competitive disadvantage in certain situations.“
- Jim Collins

4. We are social,
working directly.
Collaborative. We
share and care
internally and
externally.
We are pragmatic.
Getting things done
matters a lot to us.
We are visionary
and believe in the
inspiring power of
big ideas.
We have a culture
of competence,
with really smart
people aligned
behind one goal.
We are empathetic
and care for people
both as customers
and colleagues as
well as in our
community.
Our Core Values

5. Innovation
From Genius Idea to Roadmap
Go to Market
Turning Ideas into Revenues
Operations
Getting it to Work, Making Money
Operations
Go to Market
Innovation Strategy
What’s Our Story
Strategy

6. Whereas you might achieve a goal or complete a
strategy, you cannot fulfill a purpose; it is like a
guiding star on the horizon - forever pursued but
never reached.
- Jim Collins

8. Life is one big road with lots of signs. So when you
riding through the ruts, don't complicate your mind.
Flee from hate, mischief and jealousy. Don't bury your
thoughts, put your vision to reality. Wake Up and Live!
- Bob Marley

9. Productivity
Network
of Hands
Time

10. 200%
100%
1000x
57%
Information Source and Picture: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png

11. Productivity
Time
Network
of Minds
Network
of Hands

12. 1.29*
0.8%*
6.27*
0.6%*Source: Booz & Company:
Maximizing the Impact of Digitization
*with 10% increased digitization

13. Productivity
Time
Network
of MindsNetwork
of Hands
Network
of Hearts

14. 5.3%
6.4%
7.7%
11.3%

16. To build a visionary company, you need to
counterbalance its fixed core ideology with a relentless
drive for progress. The point is not to find the
“right” BHAGs but to create BHAGs so clear,
compelling, and imaginative that they fuel progress.
- Jim Collins
To put a man on the surface of the Moon, and
return him safely to the Earth.
- NASA’s 1960s BHAG

17. DevelopmentSales Marketing Services Support Finance HRProduction
Go to Market Innovation
Communication
Strategy
Leadership
Social $1 bn
Market size
Operations
IT

18. DevelopmentSales Marketing Services Support Finance HRProduction
Go to Market Innovation Operations
Communication
Strategy
Leadership
We might socialize
these areas
CRM $18 bn
Market size
ERP $24 bn
Market size
PLM $30 bn
Market size
SCM
$8 bn
market
Social $1 bn
Market size
IT

20. 20% of target
2013-2017
16 million new users

21. Strategy takes what you want to achieve and develops
a plan to get there. From strategy you can develop
tactics and implement them. For me, strategy is as
much about what you are not going to do as what
you are going to do.
- Fred Wilson

22. #2
Increase
Customer
Adoption
#3
Empower
More Use
Cases
#4
Build a
Sustainable
Company
#1
Live a Culture
of Trailblazing
We are breaking new
ground and need to learn
everything about people,
relationships and work. We
will do so as a team, keeping
our values high as we know
blazing that new trail
requires our full dedication.
We will adapt as needed but
keep focus on our mission.
Success for us is defined as
customers succeeding with
our products. We will thrive
to make this social success
real for our customers. This
includes to give more
employees of our customers
a chance to work social and
get things done. We do this
proudly with our partners.
Social is just beginning to
unlock the power of
connected people. We will
empower the use cases of
those people. We help to
articulate the use case, offer
best practices and even
productize the most
common uses cases in ready
to go solutions.
We love NewsGator and will
continue to build a
sustainable company both
financially as well as a
member of the the human
community. Our investment
strategy as well as our daily
decisions will reflect that
both internally and
externally.

23. Strategy
Our mission is to unlock
the power of connected people.
We make work better and empower
people to get things done.
By 2017 we’ll empower 20 million
people by socializing their work.
#2 – Increase Customer Adoption
#3 - Empower More Use Cases
#1 – Living a Culture of Trailblazing
#4 – Build a Sustainable Company
4 Strategic Initiatives
Execution across the company