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Social Media for SMEs
- 2. 1, Why use social media for business? 2. Picking Your Channels 3. Social Media Strategy 4. Best Practices 5. Case Study 6. Business Owner Brand 7. Let's chat HOW'S THIS GOING TO PLAY OUT?
- 3. WHY USE SOCIAL MEDIA FOR BUSINESS? Business is about people. People Use Social Media. It's not going anywhere. It continues to grow.
- 4. Brand Awareness Direct Sales Drive Traffic to Website Listening - Understand Your Customer Customer Service Build Brand Loyalty Customer Communication Find new Customers Networking - Relationship Building Cross-Promotion Opportunities Get Found Hep Customers Promote You WHY USE SOCIAL MEDIA FOR BUSINESS?
- 5. PICKING YOUR CHANNELS There's Popularity
- 6. and Demographics For Example... Age profile of users is young, typically 25 and under. Gender profile is heavily weighted towards females. Socio-economic profiles lean towards vollege gradutes and higher income earners. PICKING YOUR CHANNELS
- 7. And then there's YOUR Customer Where are they most likely to be? IF YOU DON'T KNOW: ASK PICKING YOUR CHANNELS
- 8. SOCIAL MEDIA STRATEGY What is your goal?
- 9. SOCIAL MEDIA STRATEGY What is your content/activity plan? Original content on key subject areas Company News Promotions Behind the Scenes Questions, polls, competitions challenges Seasonal events/ participation in days of note Attending events Portfolio Newsjacking Publish Share Industry news relevant content by third parties Customer posts/reviews Interact Reply Join conversations Join groups Contact people Collaborate
- 10. SOCIAL MEDIA STRATEGY What other social media marketing strategies can you use? Advertising influencers Offline activities Prepare to pay. Organic is no longer enough. Social media offers excellent targeting and retargeting capabilities. Facebook Ads are the most sophisticated. Make sure they're the right fit. Choose an influencer based on engagement metrics not number of followers. Prepare to pay. What can you do offline that will engage people to talk about your business on social? Think customer service, photo opps and PR stunts.
- 11. #MakeKeoghver
- 12. SOCIAL MEDIA STRATEGY Planning, Automation, Measurement Plan Your social media calendar Automate Tasks Post scheduling Monitoring Content Creation Measure & Analyse
- 13. TOOLS
- 14. BEST PRACTICES Follow brand rules on style , design, personality, voice. Be appropriate for, and understand what works on your channel Encourage employees to like and share your content Be excited about what you do Use high-quality images Experiment Join & participate in relevant groups/communities Keep up to date with changes Consider Bots - 200% increase FB bots from 2016017 (33-100K) DOs Get found with hashtags on Twitter and Instagram Tag people on ALL social Use Facebook & Instagram LIVE Use Instagram stories Shrink links Add locations Use emojis SOME TIPS...
- 15. Overpost Be spammy and Repetitive Be overly promotional Ignore comments Delete negative comments Stick your nose in where it doesn't belong Mix business and personal 80/20 About Your Customer / About Your Company BEST PRACTICES DON'Ts
- 16. CASE STUDY
- 17. BUSINESS OWNER BRAND You are your business, so treat your personal professional profiles with professionalism. And don't mix business and personal.