1. CARREFOUR, CHINA
BUILDING A GREENER
STORE
Presented By:
Sindoor Naik

2. Case Synopsis
 Carrefour : 2nd Largest Retailer in the World
 Entered China in 1995
 Carrefour approach : French Manager for new project
 David Monaco : Asset and construction director of Carrefour in China
 Transition from traditional markets to super markets in China
 Product range : A mixture of East and West (from food product to non
food products)
 Success factors : Experience gained in Taiwan and Local Strategies
 Environment Friendly Initiative
 Green Building trends in China
 The LEED Green Building rating system
 The Competition

3. Problem Definition
 Store Development in China During the early years
 Retail operations
 Chinese Climate
 Frequent Power Shortages
 Protests against genetically modified products
 Green Building trends in China during Olympics
 Reducing power consumption and operating costs
 Green Market Certification
 Competition from Walmart, Auchan and other retailers in the race for
green initiative
 Cost for installing green equipments

4. Solutions
 Centralize and standardize all asset expansions and construction activities
 Monaco reduced the average store development cost by 25%
 Shorten the average construction time by 20%
 Maintenance an operating cost by 12%
 Established long term relationships
 Assigned engineers to work on low-cost preventive maintenance of store
 Tie up with Schneider electric
 Solar Panels and in-store refrigeration systems were tested
 Deco lighting provided energy savings by 33% per sq. meter
 Energy management systems were used which reduced the savings by
550,460 KWh
 Installed various alternate energy equipment

5. THANK YOU