If you are in the growing app and SaaS market, you will know all too well about the critical issues surrounding user security and pricy. Since 2005, Two Factor Authentication has had a growing increase in interest, usage and adoption by businesses and users, as privacy and safety of our online lives becomes more important. Just looking at Google Trends shows that Two Factor Authentication is here to stay, and the forecast shows promising growth.

1. TWO FACTOR
AUTHENTICATION

2. WHAT ABOUT TWO FACTOR
AUTHENTICATION?

3. Security and privacy is a growing trend
and is requested more and more.

4. Google Trends tells us that Two Factor
Authentification is definitely here to stay,
and forecasts shows promising growth.

5. How much information do you have online?
For example:
-Credit card on Uber
-Demographic on Facebook
-Location on iCloud

6. All of this is fine and we are told that it is
secured with the latest SSL security, 128-bit
AES encryption and more, but what happens
when this security is cracked and your data
becomes vulnerable?

7. BUT WE HAVE PASSWORDS
FOR THAT, RIGHT?

8. Passwords are just not as safe as we think,
and this is because of 2 reasons:
1. It involves users
2. Password cracking software is easy
to get and is getting more powerful

9. The software company Kaspersky have a tool
on their website where you can type in your
password and it tells you how long it would
take to hack it. Some normal passwords take
between 3-10 seconds to crack.
SECONDS IS THE AVERAGE TIME
TO HACK A NORMAL PASSOWRD
3-10

10. So because of this more developers are
looking towards two factor authentication
as a way of adding extra security to their
apps and making it harder for attackers to
gain access to user details.

11. WHAT IS TWO FACTOR
AUTHENTICATION?

12. Two Factor Authentication is a simple
process where an app or service verifies
a users identity or login details with an
additional step.
This usually involves a:

13. 1. A smartphone

14. 2. Or an email account

15. After set up most apps follow a
similar process of:
-User logs into the app or service
-Service sends a SMS with a one-time PIN code
-User receives this to a registered device and
enters the code into the system
-The service verifies this PIN code
-If successful, user is logged in

16. This process takes about 5 minutes to set
up and 2 minutes to complete the process
of logging in. It adds value and piece of mind
knowing that your account and app is secure
for its users.

17. HOW DOES THIS HELP?

18. Apps and services are growing in mindboggling
numbers and the information we put on there is
more and more valuable.

19. So that means that more hackers and
spammers want to break in to get that
data for themselves.

20. This could cost your business
and users:
-A loss in data
-A loss in trust
-A PR nightmare

21. Common issues for apps are attackers
sending unwanted messages to users,
excessive posting, spamming users
and even fraud.

22. So in 2015 it is more important than ever
to ensure that your apps and services offer
an opportunity for your users to set up Two
Factor Authentication.

23. Two Factor Authentication also ensures
you that your user base is legitimate.
Phone numbers are:
-Hard to fake
-And people don’t switch
them that often making them
a good way to verify and
identify users online

24. WHO ELSE IS USING TWO
FACTOR AUTHENTIFICATION?

25. Companies like: Evernote, Twitter, Google,
Facebook and iCloud all use Two Factor
Authentication, so you’re in good company.

26. We don’t offer an ‘out-of-the-box’ package, but we
offer SMS for developers wanting to build their own
service and send a message to a secondary device
from their own backend.

27. We strongly recommend that you start using Two
Factor Authentification in your apps and services
you manage today.

28. SINCH.COM
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