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Marketing research

  1. 1. PRESENTED BY SIMRAN KAUR
  2. 2. Introduction  Marketing research is defined as the objective and formal process of systematically obtaining ,analyzing and interpreting data for actionable decision making in marketing.  Marketing research is a systematic and objective study of problem pertaining to the marketing of goods and services.
  3. 3. Definition  According to American Marketing Association:-Marketing research is the function which links the consumer customer, and public to the marketer through information. Information used to identify and define marketing opportunities and problems..it generate refine and evaluate marketing action and improve understanding of market as a process.
  4. 4.  According to GREEN and TULL :-Marketing research is a “search for and analysis of information relevant to the identification and solution of any problem in the field of marketing.”
  5. 5.  According to Palmar :- Marketing research is about researching the whole company’s process.
  6. 6. Characteristics  Systematic  Objective  Identification, analysis and Dissemination of Information  Collection of data  Function
  7. 7. Objectives of marketing research :-  To affecting the sales volume and their opportunities  To Competitions position of rival products  To Reaction of customer and cunsumer  To Price-trends  To Distribution channal  To New methods of Packeging  To analyse the market size  To know demand  To evaluate the profitability of different markets  To study of customer acceptance of product  To volume of future sales
  8. 8. Scope of marketing research  Research on product and services  Research on market.  Research on sales policies and methods
  9. 9. Importance of marketing Research  Decision making tools  Management planning  Problem solving.  Control technique  Pricing  Marketing strategy  Distribution  Sales promotion
  10. 10. Step of Marketing Research  Formulating the problem  Specifying research objectives  Preparing a list of the needed information  Design effective research plan  Collecting data  Analyzing the collecting data and reporting the findings
  • JillWilliams60

    Nov. 30, 2021
  • bhartikumari96

    May. 28, 2017
  • SimranKaur116

    May. 28, 2017

Marketing research

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