This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing. Also, below are the topics covered in this presentation: 1. What is social media marketing? 2. Why do social media marketing? 3. What are the channels used for SMM and how can you use them? 4. What are the tools for social media marketing? 5. Tips to be a good social media marketer Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences Who should take this Digital Marketing course? 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. Cover slide

2. The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…
The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…

3. rewind

4. The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…
Letting people know about your products was a lot
harder then…people had to resort to

5. The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…
Letting people know about your products was a lot
harder then…people had to resort to:
Newspapers Yellow Pages Billboards Television Fax Ads

6. The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…
And one thing that has made the lives 0f several
marketers a whole lot easier, is social media marketing!

7. The world we live in now, is a highly digital place.
But that wasn’t the case until a few years ago…
so today, we’re going to answer that question, that’ll
help you rise above the rest…

8. Cover slide

9. Cover slide
What is Social Media Marketing?

10. What is Social Media Marketing?
Social Media Marketing involves increasing website traffic, engagement, brand
awareness and other marketing goals by creating various forms of content for
different social media platforms

11. What is Social Media Marketing?
Goals like increasing
traffic, increasing likes,
comments and shares
etc.
Social Media Marketing involves increasing website traffic, engagement, brand
awareness and other marketing goals by creating various forms of content for
different social media platforms

12. What is Social Media Marketing?
Giving the users a
personalized experience
Goals like increasing
traffic, increasing likes,
comments and shares
etc.
Social Media Marketing involves increasing website traffic, engagement, brand
awareness and other marketing goals by creating various forms of content for
different social media platforms

13. What is Social Media Marketing?
Giving the users a
personalized experience
Creating content
(videos, blogs,
infographics) that can go
viral
Goals like increasing
traffic, increasing likes,
comments and shares
etc.
Social Media Marketing involves increasing website traffic, engagement, brand
awareness and other marketing goals by creating various forms of content for
different social media platforms

14. What is Social Media Marketing?
Goals like increasing
traffic, engagement,
shares, etc.
Giving the users a
personalized experience
Creating content
(videos, blogs,
infographics etc.) that
can go viral
Social Media Marketing involves increasing traffic, engagement, etc. by creating various
forms of content for different social media platforms
Cover slide
Why do Social Media Marketing?

15. Why do Social Media Marketing?
Social Media Marketing can be highly beneficial to you when done right.
Here are some of them:
It improves brand
awareness

16. Why do Social Media Marketing?
Social Media Marketing can be highly beneficial to you when done right.
Here are some of them:
It improves brand
awareness
Higher conversion rates

17. Why do Social Media Marketing?
Social Media Marketing can be highly beneficial to you when done right.
Here are some of them:
It improves brand
awareness
Higher conversion rates Improved search engine
rankings

18. Why do Social Media Marketing?
Social Media Marketing can be highly beneficial to you when done right.
Here are some of them:
It improves brand
awareness
Higher conversion rates Improved search engine
rankings
Cost-effective

19. Why do Social Media Marketing?
Social Media Marketing can be highly beneficial to you when done right.
Here are some of them:
It improves brand
awareness
Higher conversion rates Improved search engine
rankings
Cost-effective Increased top-funnel
traffic

20. What is Social Media Marketing?
Goals like increasing
traffic, engagement,
shares, etc.
Giving the users a
personalized experience
Creating content
(videos, blogs,
infographics etc.) that
can go viral
Social Media Marketing involves increasing traffic, engagement, etc. by creating various
forms of content for different social media platforms
Cover slide
What are the channels used for SMM
and how can you use them?

21. What are the channels used for SMM?
Although there are several channels through which you can perform Social Media
Marketing, some of the most common ones are:

22. What are the channels used for SMM?
Although there are several channels through which you can perform Social Media
Marketing, some of the most common ones are:
If you can’t tell what these websites are from their logos, you might want to
use the internet a little more

23. 66% of monthly users use
Facebook daily
Has an average of 2.27
billion monthly active users
88% of all users are on mobile
What are the channels used for SMM?

24. 35% of the audience is below the
age of 25
62% of seniors online aged 65+
are on Facebook
Facebook users are 53% female
and 47% male
What are the channels used for SMM?

25. Video content provides the
greatest amount of engagement
Industries that can capitalize on
Facebook are: food & beverages, news
& media and e-commerce
What are the channels used for SMM?
Some of the most liked pages on
Facebook, are of the brands Samsung and
Coca Cola, Amazon, etc.

26. How can you take advantage of Facebook?
Create a Facebook Page for
your business
Create original content that’s
relevant to your audience with
occasional self promotion
Take advantage of user generated
content like sharing a user’s
experience of using your product

27. Fix a schedule for posting
your content
Advertise your posts using
Facebook ads (single image ads,
video ads, etc)
Take advantage of insights obtained
from FB ads for continuous
optimization
How can you take advantage of Facebook?

28. Unknown user
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totallyrealperson
totallyrealperson1
The average number of monthly
users on Instagram is 1 billion
totallyrealperson
What are the channels used for SMM?

29. The average number of monthly
users on Instagram is 1 billion
totallyrealperson
Unknown user
Batmanrises95totallyrealperson1
32% of all internet users are on
Instagram
totallyrealperson1
What are the channels used for SMM?

30. Unknown user
Batmanrises95
totallyrealperson2
totallyrealperson3
68% of all Instagram users are
women
totallyrealperson2
What are the channels used for SMM?

31. 68% of all Instagram users are
women
totallyrealperson2
Unknown user
Batmanrises95totallyrealperson3
59% of the audience is aged
between 18-29
totallyrealperson3
What are the channels used for SMM?

32. Unknown user
Batmanrises95
totallyrealperson4
totallyrealperson5
Content that works best on the
platform are photos and videos
totallyrealperson4
What are the channels used for SMM?

33. Content that works best on the
platform are photos and videos
totallyrealperson4
Unknown user
Batmanrises95totallyrealperson5
Industries that are successful on Instagram
are: beauty, food & beverages,
e-commerce
totallyrealperson5
What are the channels used for SMM?

34. totallyrealperson5
Unknown user
Batmanrises95totallyrealperson5
totallyrealperson6
What are the channels used for SMM?
Some of the most followed brands on
Instagram are Chanel, Starbucks, Nike,
etc.
Industries that are successful on Instagram
are: beauty, food & beverages,
e-commerce

35. Unknown user
Batmanrises95
Have a compelling bio, a good
profile picture and a link to your
landing page, don’t be afraid to
use emojis
Follow relevant accounts from
your industry
Use plenty of relevant
hashtags
Use both video and image
content
How can you take advantage of Instagram?

36. Unknown user
Batmanrises95
Get shoutouts from other
influencers
Regularly update your
Instagram stories
Run contests to boost
engagement
Run Instagram ads to give
your posts a boost
How can you take advantage of Instagram?

37. Average number of monthly
active users: 260 million
57% of the
userbase is men
38% of the userbase
are millennials
What are the channels used for SMM?

38. What are the channels used for SMM?
Is 277% more effective at
generating B2B leads
Content that works: blogs,
industry news, tips and best
practices, jobs
What are the channels used for SMM?

39. Create an engaging profile
for yourself
Create a company page
for your business
Optimize your company page
for searches
Increase number of
followers
What are the channels used for SMM?How can you take advantage of LinkedIn?

40. Use media like images, videos
and slideshare presentations
Boost content that you
feel is the best
Use LinkedIn ads campaigns
(sponsored content, text ads,
dynamic ads, etc.)
What are the channels used for SMM?How can you take advantage of LinkedIn?

41. Highest number of monthly
active users in decreasing
order: US, Brazil, Russia,
Japan and India
What are the channels used for SMM?
Average number of
monthly active users: 1.9
billion
70% views are from
smartphones
Source: https://www.worldatlas.com/articles/which-countries-watch-the-most-youtube.html

42. What are the channels used for SMM?
The only thing that works
on YouTube: Videos
Industries that can
capitalize on YouTube:
gaming, entertainment,
vlogs
Some of the most
successful brands on
YouTube are: LEGO,
RedBull, Coca Cola, etc.

43. Optimize your video for
SEO to get views
Upload regularly and fix a
schedule for your videos
Organize videos into playlists
How can you take advantage of YouTube?

44. Provide translations for
your video
Use YouTube advertising (skippable
and non skippable ads, bumper
ads, display ads, etc.)
Collaborate with an
influencer
How can you take advantage of YouTube?

45. Average number of monthly
active users: 326 million
81% users are millennials 71% of the audience uses it
for news
What are the channels used for SMM?

46. Content that works: videos,
infographics, evergreen
articles, etc.
Industries that can capitalize
on Twitter: beauty and
fitness, news and media,
entertainment
Some of the most influential
brands on twitter are: MAC
Cosmetics, CNN, Playstation,
etc.
What are the channels used for SMM?

47. Implement twitter cards :
images, videos, media
experiences
Build up a twitter following Engage with influencers
How can you take advantage of Twitter?

48. Use Twitter ads (Promoted
tweets, accounts and trends)
Use appropriate and relevant
hashtags
Use tweetchat to find new
connections who might be
interested in your service/
product
How can you take advantage of Twitter?

49. What is Social Media Marketing?
Goals like increasing
traffic, engagement,
shares, etc.
Giving the users a
personalized experience
Creating content
(videos, blogs,
infographics etc.) that
can go viral
Social Media Marketing involves increasing traffic, engagement, etc. by creating various
forms of content for different social media platforms
Cover slide
What are the tools for Social Media
Marketing?

50. What are the tools used for SMM?
The process of content scheduling can be quite difficult when you’re dealing with a
lot of posts. That’s where these tools can help:

51. What are the tools used for SMM?
Finding more content
you can create
Analyzing the
effectiveness of the
campaigns
Using these insights to
improve your campaigns
These tools can help with:
Scheduling your posts
efficiently
Use social listening for
more interaction with
your userbase

52. What is Social Media Marketing?
Goals like increasing
traffic, engagement,
shares, etc.
Giving the users a
personalized experience
Creating content
(videos, blogs,
infographics etc.) that
can go viral
Social Media Marketing involves increasing traffic, engagement, etc. by creating various
forms of content for different social media platforms
Cover slideTips to be a good
Social Media Marketer

53. Tips to be a good Social Media Marketer
Set up a social media
marketing plan
Some of the most important things you should take care of are:
Create informative,
sharable, actionable and
relevant content
Keep your content visual
and appealing
Be active and
responsive with your
customer base
Measuring metrics like
conversion rates, click-
through rates, etc.

54. Tips to be a good Social Media Marketer
Set up a social media
marketing plan
Some of the most important things you should take care of are:
Create informative,
Sharable, Actionable and
relevant content
Keep your content visual
and appealing
Be active and
responsive with your
customer base
Measuring metrics like
conversion rates, click-
through rates, etc.