This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort. Below topics are explained in this Google Tag Manager presentation: 1. What is Google Tag Manager? 2. Benefits of Google Tag Manager 3. How Google Tag Manager works 4. How to get started with Google Tag Manager Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training: 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Cover slide

2. Why GTM?
Sam has his own e-commerce website and wants to understand how people are interacting with his website
Sam (Marketer)
Note: Tags help to keep a track of the specific events on websites

3. Why GTM?
Sam has his own e-commerce website and wants to understand how people are interacting with his website
Sam (Marketer)
Note: Tags help to keep a track of the specific events on websites
???

4. Why GTM?
But, how I keep a track of it?
Sam (Marketer) Developer
You can keep a track of the changes
using tags!
Tags are piece of java code that are added to a webpage in order to collect information (like page
views, clicks, file downloads etc.) and send it to third party tools

5. Why GTM? – Before GTM
Hey developer, there’s a new
user request on my webpage.
I want you to update the tag
Sam (Marketer)
Sure
Tags are
updated
manually
Result

6. Why GTM? – Before GTM
Hey developer, there are new
user requests like file
downloads, clicks, checkouts
etc. on my webpages. I want
you to update the tags.
Sam (Marketer) Well, this will
take a lot time
Tags are updated
manually after 4
hours
Result

7. Why GTM? – Before GTM
Is there a solution to update
the tags faster?
Sam (Marketer) Well, this will
take a lot time
Tags are updated
manually after 4
hours
Result

8. Why GTM? – Before GTM
Is there a solution to update
the tags faster?
Sam (Marketer) Well, this will
take a lot time
Tags are updated
manually after 4
hours
Result
Of course, there is! With Google
Tag Manager, tags are updated
quickly and easily

9. Why GTM? – After GTM
Marketer
Tags are quickly updated
by Google Tag Manager
Sam wants to update
tags on his website
ResultGTM

10. Why GTM? – After GTM
Marketer
With less amount of
time, tags are
automatically updated by
Google Tag Manager
Sam wants to update
tags on his website
ResultGTM
Now, let us understand what
Google Tag Manager is

11. What’s in it for you?
• What is Google Tag Manager?
• Benefits of Google Tag Manager
• How Google Tag Manager works
• How to get started with Google Tag Manager

12. What is Google Tag Manager?
GTM is a free tool offered by Google that helps every individual to track and deploy tags (marketing and
analytical tags) on your websiteGTM is a free tool offered by Google that helps every marketer to deploy and track tags on your website

13. What is Google Tag Manager?
GTM is a free tool offered by Google that helps every individual to track and deploy tags (marketing and
analytical tags) on your websiteGTM is a free tool offered by Google that helps every marketer to deploy and track tags on your website
Examples of tags that can be deployed via GTM are:
• Google Analytics
• Facebook Pixel
• Google AdWords

14. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Cover slide
Benefits of Google Tag Manager

15. Benefits of Google Tag Manager
Fast testing and
deployment of
codes

16. Benefits of Google Tag Manager
Fast testing and
deployment of
codes
All tags are
managed in one
place

17. Benefits of Google Tag Manager
Fast testing and
deployment of
codes
All tags are
managed in one
place
Simple version control
system

18. Benefits of Google Tag Manager
Fast testing and
deployment of
codes
All tags are
managed in one
place
Simple version control
system
Auto event
tracking feature

19. Benefits of Google Tag Manager
Fast testing and
deployment of
codes
All tags are
managed in one
place
Simple version control
system
Auto event
tracking feature
Free of cost

20. Benefits of Google Tag Manager
Fast testing and
deployment of
codes
All tags are
managed in one
place
Simple version control
system
Auto event
tracking feature
Free of cost High security

21. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Cover slide
How Google Tag Manager works

22. How Google Tag Manager works
Your website
Data source #1
Here, information from your website is shared with another data source (Analytics) through Google Tag Manager

23. How Google Tag Manager works
Your website GoogleTag Manager
Data source #1
Here, information from your website is shared with another data source (Analytics) through Google Tag Manager

24. How Google Tag Manager works
Your website GoogleTag Manager 3rd party vendor
Data source #1 Data source #2
Here, information from your website is shared with another data source (Analytics) through Google Tag Manager

25. Your website 3rd party vendor
Data source #1 Data source #2
Here, information from your website is shared with another data source (Analytics) through Google Tag Manager
How Google Tag Manager works
GoogleTag Manager
Take a closer look at GoogleTag
Manager

26. Your website 3rd party vendor
Data source #1 Data source #2
Here, information from your website is shared with another data source (Analytics) through Google Tag Manager
How Google Tag Manager works
GoogleTag Manager
Container
Tags
Triggers
Variables
Take a closer look at GoogleTag
Manager

27. How Google Tag Manager works
Tags Triggers Variables
Google Tag Manager has 3 main components:

28. How Google Tag Manager works
Google Tag Manager has 3 main elements:
Triggers VariablesTags
They are small codes of JavaScript or tracking pixels
on your websites
Tags are allowed to manage events like scroll tracking,
remarketing, total number of clicks, file downloads,
clicks on specific links etc.

29. Tags
How Google Tag Manager works
Google Tag Manager has 3 main elements:
VariablesTriggers
• It is an important integral part of a container
• A trigger is a condition that decides whether a
tag should be fired or not
• Also, a tag cannot be created until the creation
of the corresponding trigger

30. TriggersTags
How Google Tag Manager works
Google Tag Manager has 3 main elements:
• It stores the information when defining
a trigger or transferring data to tags
• A variable has a variety of data (like
product name, product value or date)
Variables

31. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Cover slide
How to get started with Google Tag
Manager

32. How to get started with Google Tag Manager
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish
Go to Google Tag Manager and create a new account

33. How to get started with Google Tag Manager
• Now, you need to choose the container type (Web, iOS or Android) and select
create button
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish
Note: The account you create will hold the GTM container ID for your site

34. How to get started with Google Tag Manager
• Once you choose the container type, your next step is to install Google Tag
Manager.
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

35. How to get started with Google Tag Manager
• Once you choose the container type, your next step is to install Google Tag
Manager.
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish
Quick tip: If you want to know more information about installing Google Tag Manager snippet, visit
Quick Start Guide website of GTM
Container is
created

36. How to get started with Google Tag Manager
For creating a new tag, click on the “new tag” button, and add the tag to your account1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

37. How to get started with Google Tag Manager
For creating a new tag, click on the “new tag” button, and add the tag to your account
Choose the tag type and set up the configuration
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

38. How to get started with Google Tag Manager
In order to add your tracking ID to GTM, go to,
Admin section -> choose property -> select tracking info and finally, click on tracking code
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

39. How to get started with Google Tag Manager
In order to add your tracking ID to GTM, go to,
Admin section -> choose property -> select tracking info and finally, click on tracking code
Then, copy the analytics ID (from the top of the page) and paste it into the tracking ID of GTM
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

40. How to get started with Google Tag Manager
Now, install Google Tag Manager plugin to your site and add your GTM container ID
1
2
3
4
5
Remove old codes7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Preview and
publish

41. How to get started with Google Tag Manager
After Google Tag Manager is installed to your site, it is important to remove the old tracking
codes from your website
Note: With Google tag assistant plugin, you can verify whether you have uninstalled your
previous tags from the web page
1
2
3
4
5
Preview and publish7
Add tracking ID
Create a tag
Create account
Create container
Install
6 Remove old
codes

42. How to get started with Google Tag Manager
Now, it’s time to preview and publish the code
With the preview option, you can check whether the tags are being triggered
If the tags are working, you can immediately publish and make it live
1
2
3
4
5
7
Add tracking ID
Create a tag
Create account
Create container
Install
6
Preview and publish
Remove old
codes