Forget About Winter. Web3 is Coming!
In today's dynamic world, the travel industry stands at the crossroads of innovation and transformation. The central theme of this 30-minute speech, titled "Control," delves into the pivotal role of Web3 and decentralization in reshaping the landscape of the travel industry. This presentation explores various topics that highlight the industry's current overcentralization, the evolution of the web from its early stages to Web3, and the transformative potential of decentralized finance (DeFi). Additionally, it introduces the concept of decentralized travel marketplaces and demonstrates how blockchain technology can address critical issues such as brand integrity and rate leakage, with a strong emphasis on how blockchain technology can rectify issues related to brand integrity and rate leakage, thereby ensuring that travelers receive accurate information and fair pricing. The speech also addresses the pervasive problem of fake reviews in the travel industry and introduces the concept of proof-of-stays to verify and validate guest experiences. Furthermore, the presentation explores decentralized identity management, the future of loyalty programs in Web3, DeSoc (Decentralized Social Networks), and the decentralization of travel influencers, envisioning a more democratic and authentic travel landscape. In summary, "Control" is a comprehensive exploration of the transformative potential of Web3 and decentralization in the travel industry as a means to empower travelers, improve transparency, and foster innovation in the ever-evolving world of travel. Decentralize et impera.
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Forget About Winter. Web3 is Coming!
- 4. SIMONE PUORTO MENNESKERETTIGHETSORGANISASJONENE Human Rights Organizations
- 6. RGET WINTE F ABOUT R, MIN IS G C SIMONE PUORTO
- 7. The act or process of decentralizing an organization or government. Moving control from a single place to several smaller ones. /ˌDIː.SEN.TRƏ.LAꞮˈZEꞮ.ƩƏN/ SIMONE PUORTO
- 8. SIMONE PUORTO CENTRALIZE ET IMPERA: AN OVER-CENTRALIZED INDUSTRY?
- 12. SIMONE PUORTO THE SEMANTICS OF WEB IN TRAVEL Web1 Static websites Limited online booking capabilities Hotel-generated content Lack of personalization Low level of privacy Web2 Web3 e-Commerce websites Mobile apps User-generated content Higher level of personalization Privacy breaches Asset tokenization Interoperability DeSoc content Hyper-personalization Data ownership
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- 15. SIMONE PUORTO IF I TAKE 30 STEPS LINEARLY, I GET TO 30. IF I TAKE 30 STEPS EXPONENTIALLY, I GET TO A BILLION. ~ RAY KURZWEIL
- 16. SIMONE PUORTO 1969 Apollo Guidance Computer 4KB RAM 1981 IBM 5150 16 KB RAM X4 1995 PlayStation 1 2,000KB (2MB) RAM X125 2023 Apple Vision Pro 2,048,000 KB (16GB) RAM X 1,024 TIMES
- 17. SIMONE PUORTO THE PASQUALE PARADOX
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- 20. SIMONE PUORTO “WE ARE THE LAST GENERATION WITH SCRAPED KNEES” ~ PASQUALE PUORTO, 1985
- 22. SIMONE PUORTO MISSED OPPORTUNITIES: ‘90’s - E-COMMERCE ‘00s - SOCIAL MEDIA ‘10s - ONLINE DISTRIBUTION
- 23. SIMONE PUORTO BE THE DISRUPTOR, NOT THE DISRUPTED
- 24. SNAPSHOT 93% of businesses accepting crypto report customer base growth, revenue increases, and brand impression. SIMONE PUORTO "Merchants getting ready for crypto," Deloitte
- 25. SNAPSHOT The value of all existing cryptocurrency is over $800 billion, with around $320 billion of that being attributed to Bitcoin. SIMONE PUORTO CoinMarketCap.com
- 26. SIMONE PUORTO De-Fi Faster and more secure transactions Minimal fees Preventing intermediaries from acting as gatekeepers of information (email address, contacts, etc.) Reducing costs without reducing value.
- 28. SNAPSHOT The global secondary tickets market (movies, theaters, live events, sporting events) size is valued at $2.6 billion. SIMONE PUORTO Straits Research
- 29. Enable anyone to trade in various directions (B2B, B2C, C2C, C2B) Earn income through web3-based platforms Add extra excitement to the travel experience SIMONE PUORTO Decentralized Travel Marketplaces
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- 35. SNAPSHOT Commission undercutting costs hotels over $1 Billion annually in lost direct revenue. SIMONE PUORTO TripTease
- 36. Rate Parity and Distribution Control Prevent unfair ARI manipulation and brand leakage Control more than your primary sales Prevent room sales above/below market value. SIMONE PUORTO
- 37. MONITOR RATE PARITY & INVENTORY SIMONE PUORTO
- 38. SIMONE PUORTO MONITOR CONTROL RATE PARITY & INVENTORY
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- 40. SIMONE PUORTO IF YOU CONTROL PRICE AND INVENTORY, YOU CONTROL THE TYPE OF TRAVELERS THAT SHOW UP AT YOUR DOOR
- 41. SNAPSHOT Between 30% and 40% of online reviews are fake or not genuine. SIMONE PUORTO U.S. Public Interest Research Group
- 42. SIMONE PUORTO Review 3.0 Authentic reviews Proof-of-Stay Increased transparency Verify and tokenize feedback data tripadvisor.com/ShowUserReviews-g293995-d1217970-r123956661-Boudl_Al_Olaya-Riyadh_Riyadh_Province.html
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- 44. SNAPSHOT On average, a person has between 90 to 120 accounts that require some form of online identity management. SIMONE PUORTO
- 45. SIMONE PUORTO One Ring Wallet to Rule Them All Decentralized Identity Management Protect sensitive travel information, Enhance transparency Reduce fraud and disputes by creating an immutable record of all bookings and payments Universally unique identifiers Access D-Apps using Web3 identity wallets.
- 46. SNAPSHOT The average American consumer belongs to 16.7 customer loyalty programs. SIMONE PUORTO McKinsey
- 47. SIMONE PUORTO Decentralized Loyalty Programs Reward travelers with incentives Flexibility to sell or trade the tokens for fiat/crypto currency Redeem rewards across multiple providers Hyperpersonalize through loyalty data tracking Replace trust with truth
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- 49. SNAPSHOT All of users' media from Myspace's first 12 years of existence were erased during a server migration. SIMONE PUORTO
- 50. SIMONE PUORTO DeSoc & Influence Decentralization Data ownership Bring followers with you to each app Portability Censorship-resistant No closed source algorithms
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- 52. SIMONE PUORTO CENTRALIZED SOCIAL MEDIA DESOC
- 53. HISTORY DOESN'T REPEAT ITSELF, BUT IT OFTEN RHYMES ~ MARK TWAIN SIMONE PUORTO
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- 55. BLOCKCHAIN ROOM MAPPING POST-API INTEGRATIONS SIMONE PUORTO NFT-ATTRIBUTE- BASED-SELLING NFT "UNLOCKABLE" DESTINATIONS DECENTRALIZED WEB3 MARKETING DAOs FOR DESTINATION MANAGEMENT
- 56. WEB3 IS TO WEB2 WHAT PUNK ROCK IS TO DISCO MUSIC SIMONE PUORTO
- 57. WEB3 IS TO WEB2 WHAT BLACK METAL IS TO DISCO MUSIC SIMONE PUORTO
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- 60. CONTACT travelsingularity.com info@simonepuorto.com +39 375 634 3456 Rome, Italy - Paris, France SIMONE PUORTO