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Seo Principles V1.0

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SimonWharton

A brief introduction to the basics of SEO suitable for a beginners audience

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SEO Principles By Simon Wharton Managing Director
PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Credentials:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our core competencies and services:
What are Search Engines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do Search Engines work? ,[object Object],[object Object],[object Object]
Google search for Free ISP PPC Results: Organic Results:
Why is Organic Search Important? ,[object Object],[object Object],[object Object],[object Object]
SERP Results Eye Scanning Research
UK Executed Searches: Sourced from Hitwise http://www.hitwise.co.uk/datacenter/searchengineanalysis.php
Why do Search Engines Rank Sites? Relevance!
How do Search Engines choose to Rank a Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Research: Seed List ,[object Object],[object Object],[object Object],[object Object]
Free Online Keyword Tools: http://tools.seobook.com/general/keyword/ https://adwords.google.com/select/KeywordToolExternal http://www.ranks.nl/
Mapping Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Use Keywords? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Keywords in Meta Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Keywords in Meta Data ,[object Object],[object Object],[object Object],[object Object]
Headings Headings H1 >
Use of Key Phrases in Text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Key Phrase in Alt Text Alt Text is an alternative to images Important for the visually impaired Generally appropriate to use a primary or secondary key phrase
Internal Linking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and discussion
Simon Wharton t: 0870 757 488 m: 07900 224 764 e: simon@pushon.co.uk

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Seo Principles V1.0

  • 1. SEO Principles By Simon Wharton Managing Director
  • 2. PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?
  • 3.
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  • 5.
  • 6.
  • 7. Google search for Free ISP PPC Results: Organic Results:
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  • 9. SERP Results Eye Scanning Research
  • 10. UK Executed Searches: Sourced from Hitwise http://www.hitwise.co.uk/datacenter/searchengineanalysis.php
  • 11. Why do Search Engines Rank Sites? Relevance!
  • 12.
  • 13.
  • 14. Free Online Keyword Tools: http://tools.seobook.com/general/keyword/ https://adwords.google.com/select/KeywordToolExternal http://www.ranks.nl/
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  • 21. Use of Key Phrase in Alt Text Alt Text is an alternative to images Important for the visually impaired Generally appropriate to use a primary or secondary key phrase
  • 22.
  • 24. Simon Wharton t: 0870 757 488 m: 07900 224 764 e: simon@pushon.co.uk