2. Review What did we learn from Facebook? How are we going to use Facebook for our business Successes? Failures?
3. The Numbers The problem tracking the numbers is with third party apps that don’t report numbers so getting an accurate read is tough Numbers from Twitter’s Development Conference (Chirp) Founded three years ago 105,779,710 registered users; no disclosure on active users 300,000 new users a day – Twitter will double its size in a year; not quite growing as fast as Facebook 180,000,000 unique visitors to Twitter.com 60% of new accounts outside the US – used extensively in such incidents as Haiti and Iran 75% of traffic doesn’t go through Twitter.com 100,000 registered apps Searches through Twitter make them second to only Google for search data; Google 88 billion a month; Twitter 19 billion a month Twitter vs. Facebook – with Facebook continually tripping over its privacy issues
5. Twitter Tools & Apps The beauty of Twitter is its openness, allowing developers and designers the ability to create third party apps that can be used to help Tweet, track data and convert that data into more useful tools for brands, business, media and the general public. Twitter can feed to and from other social networks. Top Apps TwitPic TweetDeck Digsby (centralises email, IM and social networking accounts) Twitterfeed (tweets posts using RSS feeds) Twitterholic
6. 20 Cool Things You Didn’t Know Twitter Could Do Read (or write) a book - or even just read the first lines of lots of books: http://www.twitterlit.com/ Track the weather: http://uksnow.benmarsh.co.uk/ http://www.techradar.com/news/internet/20-cool-things-you-didn-t-know-twitter-could-do-688699
7. Infographics & Moving Twitter images http://www.techxav.com/2009/12/21/7-creative-and-interesting-infographics-about-twitter/ Twitter Chatter during Super Bowl – NY Times
8. What’s next? What else is out there? How do they differentiate from other networks? Lifespan? Do I invest in a format with a short life? Next Gen? Foursquare YouTube Flickr LinkedIn Buzz & Wave Next NEXT Gen Google IJML The Dead MySpace Bebo