Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.

1. Automa'on recipes for
SEO success
Slideshare.Net/similarai
@similar_ai
Robin Allenson
similar.ai

2. The picture can’t be displayed.
What is code? 🤖

3. Pythonista 🐍

7. Copilot 👩✈🤖

8. No-code 😜

9. Recipes:
ingredients, steps
& integrations
Publish
Measure

10. The picture can’t be displayed.
Create new
pages +📄

11. 🔑 🔑→🌐
📄 📄→🔑
📄↔🌐 +📄

12. The picture can’t be displayed.
Where can we
get keywords?
🔑
Finding how people search

13. The picture can’t be displayed.
Where can we
get keywords?
🔑
Finding how people search think

14. Competitors 🔑

15. Search Console 🔑

16. Search Console 🔑

17. 🗂 Label keywords 🔑

18. The picture can’t be displayed.
Group 🔑 in
topics 🌐
Things, not strings

19. SERP topics 🌐

20. Entities 🌐

21. Classification 🌐

22. A ChatGPT 🌐

23. The picture can’t be displayed.
Recap

24. 🔑 🔑→🌐

25. The picture can’t be displayed.
Where can we
get pages from?
📄

26. 📚 Sitemaps 📄

27. 🕸 Crawl links 📄

28. 🗄 Logfile analysis 📄

29. The picture can’t be displayed.
Extract 📄→🔑
The keywords for which
a page could rank

30. Ranking keywords
📄→🔑

31. Title/H1/URL
📄→🔑

32. Content
📄→🔑

33. The picture can’t be displayed.
Page-topic
matching
📄↔🌐

34. The picture can’t be displayed.
Recap

35. 🔑 🔑→🌐
📄 📄→🔑
📄↔🌐

37. The picture can’t be displayed.
Create new
pages +📄

38. The picture can’t be displayed.
What did we learn? 🤔

39. Code is
everywhere
Code is
consistent,
repeatable &
democratises
access
Build a lot
from a few
ingredients &
simple steps
🪓 🪚 🎂 🧶 🤖 📄 🔑 🗂 🌐 ⚡
39

40. Thank you
Robin Allenson
CEO & Co-founder
@sugarsteroni

41. Wait, there's more!
🛍, -📑, 📑→📄, 🗂, 🔗

42. The picture can’t be displayed.
Transactional
page creation
+🛍📄

43. Create PLPs +📄

44. Create faceted
navigation pages +📄

45. The picture can’t be displayed.
Eliminate pages
-📄

46. Eliminate pages -📄

47. 301 to parent -📄

48. noindex -📄

49. 410 -📄

50. Clean up low demand
pages
-📄

51. The picture can’t be displayed.
Consolidate
pages 📑→📄

52. rel=canonical
📑→📄

53. 301 redirect
📑→📄

54. The picture can’t be displayed.
Internal link
relevance
📄🔗📄

55. SERP relevance
📄🔗📄

56. Topic relevance
📄🔗📄

57. Entity relevance
📄🔗📄

58. Geographic
relevance🧭
📄🔗📄

59. Other recipes
Robin Allenson
CEO & Co-founder
@sugarsteroni