Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.

1. Metrics to Track Using
Google Analytics
SIMI PAM DACHOMO

2. DASHBOARD

3. BUSINESS FRAMEWORK PRINCIPLES AND
METRICS
CAC
CHURN
CLV
CMRR & CASH &
CLV
CAC

4. ACQUISITION PRINCIPLE
• Check landing page effectiveness
• Channel Tracking
• Track bounce rate
• Segment visitors that completed the website goal from bounced visitors
• Remarket
• CAC – paid conversions vs sessions by social network by goal
completion, sessions per channel
FACTORS

5. Remarketing
ANALYTIC TOOLS
Navigation using Client_id

6. Segmentation Channel Tracking

7. • Funnel visualization
• Track bounce rate
• Custom goals
• Funnel Creation

8. ACTIVATION PRINCIPLE
• Track conversion rate to paid customers
• Track which page users are converting
better
• Track activity of user, in-app action.
• Track channel through which customers
transition to paid
• Which source had the most conversions
• Churn rate
• Track most used feature/event tracking
FACTORS

9. • Create event goals for plan button
• Segmentation – activate customers
• Custom goal events
ANALYTIC TOOLS

10. Channel tracking

11. User ID, session unification

12. Add user ID to custom dimension

13. Measure churn rate through funnel

14. Cohort analysis using segments

15. REVENUE PRINCIPLES
• CLV
• CMRR
• Cash
• Track customer subscriptions and renewals
FACTORS

16. ANALYTIC TOOLS
Cohort analysis
Segmentation

17. Event goals on pricing plans

18. Custom dimensions Custom metric

21. REFERRAL LINK PRINCIPLE
• CAC
• Customers your customer can
bring
• Tracking leads from customers
FACTORS

22. • URL builder
• Tracking with UTM (Urchin tracking module) codes
ANALYTIC TOOLS

23. THANK YOU.

24. REFERENCES
https://mangools.com/blog/case-study-how-to-track-saas-business-results-in-google-analytics/
http://marketlytics.com/blog/google-analytics-for-saas-applications-part-one
<http://www.metricmogul.co.uk/tracking-customer-lifetime-value-in-google-analytics/>
https://support.google.com/analytics/answer/2709829?hl=en
https://support.google.com/analytics/answer/2709828#example
http://marketlytics.com/blog/google-analytics-for-saas-reporting-part-two
https://marketlytics-ml.squarespace.com/blog/cross-device-tracking-google-analytics#create-user-id
http://www.forentrepreneurs.com/saas-metrics-2/
http://www.forentrepreneurs.com/saas-metrics/
http://www.forentrepreneurs.com/ltv-cac/
https://a16z.com/2015/08/21/16-metrics/
https://www.chargebee.com/blog/google-analytics-for-saas-subscription-businesses/
http://stony.me/google-analytics-explained-user-id-in-google-analytics/
https://www.brandwatch.com/blog/8-free-facebook-analytics-tools/
http://www.analytics-ninja.com/blog/2013/08/measuring-profit-using-googles-universal-analytics.html
https://www.quora.com/What-is-the-importance-of-Customer-Lifetime-Value
https://www.quora.com/What-is-the-best-way-to-use-Google-Analytics-to-track-sales-on-the-ecommerce-site-that-uses-subscription-business-model
https://www.typeform.com/blog/guides/lead-generation/lead-generation-metrics/
https://blog.kissmetrics.com/using-red-flag-metrics/
http://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics/