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Schon wieder Innovation?
Ich kann nicht mehr.
morntag
natürlich relevant
Simea Merki
1938 – Kugelschreiber
1983 – Handy
1991 – Internet
1999 – Emojis
2012 – KI (Bilderkennung)
morntag
Innovation ist überall.
Auch in Publishing und
Kommunikation.
morntag
Innovation hält Firmen
am Leben.
Colo r Film
Gold32bit
Kodak
morntag
Palm
morntag
Play-Doh
morntag
morntag
Innovation hält Firmen
am Leben.
Wie werden und bleiben
Firmen innovativ?
F
F
F
F
Feuer
F
F
F
Feuer
morntag
Innovations-
Abteilung
braucht es in
jeder Abteilung!
Feuer
morntag
Innovation
lässt sich nicht
auslagern.
Feuer
morntag
Act like an owner
Feuer
morntag
Culture Fit over Skills Fit
Kulturelle Leistungsträger:
Nimm keine Personen aus einem Team
und weise ihnen eine «kreative Aufgabe»
zu. Lass sie im Team und erlaube ihnen,
die Kultur zu prägen.
Feuer
Frische
F
F
Frische
morntag
Kultur prägen und
neue Ideen generieren
ist anstrengend
Frische
morntag
Ganzheitliche Gesundheit
Frische
morntag
psychologische Sicherheit
Feuer
Frische
Freiheit
F
Was sollen Produkte,
andere Menschen und ich tun?
Freiheit
morntag
von Rahmen
Rahmen sind emotional.
Erlaube Mitarbeitenden,
Rahmen zu brechen.
Freiheit
morntag
Freiheit
morntag
Freiheit von festen Abläufen und
zu langen Konzept-Phasen
morntag
Das
Marshmallow
Experiment
morntag
Jedes Team erhält 20 Spaghetti, einen Meter Schnur, Klebebandstreifen und
ein einzelnes Marshmallow. Sie haben 18 Minuten Zeit, um eine freistehende
Struktur zu bauen, auf der das Marshmallow aufliegt.
morntag
ca. 55cm
morntag
Kindergartenkinder probieren fünf
verschiedene Strukturen aus, bevor
Betriebswirtschafter ihre erste
fertigstellen.
morntag
Wir brauchen keine Business-Pläne,
sondern Experimente.
morntag
Wir brauchen Fehler.
Feuer
Frische
Freiheit
Fehler
Fehler
morntag
Schnell scheitern,
weil langsam scheitern zu teuer ist.
Fehler
morntag
mehrmals
gescheitert
Ziel
Start
einmal gescheitert
Fehler
morntag
Wie kann man
das Scheitern fördern?
Fehler
morntag
Ich hab's
verbockt
Feuer
Frische
Freiheit
Fehler
l
e
t
'
s
t
a
l
k
•
l
e
t
'
s
talk • let's
t
a
l
k
•
l
e
t
'
s
t
a
l
k
•
Fragen/
Anmerkungen?
g
e
t
i
n
t
o
u
c
h
•
g
et in touch
•
g
e
t
i
n
t
o
u
c
h
•
danke!
morntag.com
morntag
natürlich relevant
morntag.com

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Innovation (priintday 2023)