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World's First 22" Wide screen 3D Monitor for Games - iZ3D Monitor 02

This presentation was delivered to the NatColl Design students here in Auckland earlier this year in a session about 3D display technology and then followed by a demonstration. 3D is the next huge wave in visual eye candy and in NZ we have such partners as NextSpace and the HitLab assisting in making this technology a major export industry over the enxt few years.

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World's First 22" Wide screen 3D Monitor for Games - iZ3D Monitor 02

  1. 1. Stuck in flatness? Expand your dimension with 3D www.iceav.co.nz
  2. 2. Content <ul><li>Technology progress </li></ul><ul><li>History of 3D </li></ul><ul><li>Current market situation </li></ul><ul><li>2D / 3D design difference </li></ul><ul><li>Gaming programming issue </li></ul><ul><li>3D new wave worldwide </li></ul><ul><li>Introduction to 3D </li></ul><ul><li>iZ3D patented technology by Neurok Optics </li></ul>
  3. 3. iZ3D, LLC History <ul><li>Sept 2001 – Neurok Optics formed as spin-off from NeurOK, LLC </li></ul><ul><ul><ul><li>R&D team are Experts in Optics & Mathematics and they are Gamers </li></ul></ul></ul><ul><ul><ul><li>5 Patents Issued, 13 Patents Pending </li></ul></ul></ul><ul><li>  </li></ul><ul><li>June 2005 – Neurok Optics demonstrates iZ3D concept samples </li></ul><ul><li>July 2005 – Neurok Optics applies for iZ3D patents </li></ul><ul><li>October 2006 - PolarScreens grants Exclusive License </li></ul><ul><li>January 2007 – Neurok Optics introduces 22”W iZ3D at CES </li></ul><ul><li>January 2007 Chi Mei Optoelectronics (CMO) and Neurok Optics form 50/50 Joint Venture Company – iZ3D, LLC </li></ul>
  4. 4. 3D Technology progress <ul><li>http://www.arts.rpi.edu/~ruiz/stereo_history/text/historystereog.html </li></ul>London World Fair 1851 Viewmaster 1939 Between 205 AD and 1611 various research, drawings and articles on 3D were published Various devices and cinemas developed 3D Movies – 1920’s Anaglypic Filtering discovered in 1850 First movies in 1893 Imax Solido 1985 – 3D demo “ Echoes of the Sun” 1990 Osaka Expo
  5. 5. Technologies with global impact <ul><li>1960s </li></ul><ul><ul><li>Monochrome to Color TV </li></ul></ul><ul><li>1980s </li></ul><ul><ul><li>Mainframes to PC </li></ul></ul><ul><li>1990s </li></ul><ul><ul><li>Fixed Line Telephone to Cell Phones </li></ul></ul><ul><ul><li>Film to Digital Photography </li></ul></ul><ul><ul><li>CRT displays to LCD displays </li></ul></ul>
  6. 6. 3D New Wave Worldwide 1951 – Raymond Spottiswoode Coins the phrase 3D
  7. 7. Gates wants to do away with the 2D, flat way that information over the web is delivered to us. Super fast internet connections and improvements in hardware will make possible a world wide web that gives us information in 3D. 3D Buzz Regal, DreamWorks CEOs see 3D transforming movies Ray Disney’s Shamrock's Capital Growth Fund to announce this week that it is putting $50 million into Real D, which has equipped more than 700 movie screens with 3-D systems.
  8. 8. Japan Project aims to create 3D TV by 2020 <ul><li>By Reuters </li></ul><ul><ul><li>http://news.com.com/Japan+project+aims+to+create+3D+TV+by+2020/2100-1041_3-5839341.html </li></ul></ul><ul><li>Committee Members </li></ul><ul><ul><li>Researchers from Matsushita Electric Industrial and Sony published an interim report on the project last month. </li></ul></ul><ul><li>Japan's Ministry of Internal Affairs and Communications plans to request a budget of more than 1 billion yen to help fund the project in the next fiscal year starting in April 2006. </li></ul>
  9. 9. Katzenberg, CEO of DreamWorks Animation, which is readying two 3-D films for 2009, predicted that moviegoers will some day own their own glasses for 3-D viewing much like they own sunglasses today. And one more added benefit: 3-D movies can't be easily pirated. Directors Robert Zemeckis, James Cameron, Steven Spielberg and Peter Jackson are embracing 3-D, and George Lucas is giving &quot;Star Wars&quot; the 3-D treatment. 3D Buzz Cameron : 3D's broad acceptance at theaters will generate enough content that consumer-electronics manufacturers will make home players and monitors available. The technology exists now, but is not readily available as off-the-shelf products. 3D display will become a must for video and computer games. Evolution of 3D cinema over 170 years and 15 countries
  10. 10. 3D Cinema (continuation) <ul><li>George Lucas told delegates at a Las Vegas convention recently that he wants to re-release his iconic Star Wars franchise in 3D …. </li></ul><ul><li>Meanwhile Cameron said he would only shoot in 3D in the future. He urged delegates to take the format seriously and said it should not be seen &quot;as a gimmick but as the way the biggest, must-see tentpole movies are going to be seen.&quot; Cameron continued: &quot; We now have a way to get people to come out from behind those HD flat-screen TVs and into the theatres.“ Cameron shooting in 3D in Wellington with Weta – Dec 2007. </li></ul><ul><li>Rodriguez , who recently completed family picture The Adventures of Shark Boy and Lava Girl in 3D, added: &quot;People want to be transported. You need a transporting experience like [3D] to get people out of their living rooms.&quot; </li></ul>
  11. 11. NZ Government believes in 3D industry <ul><li>Pure Depth (Hamilton) establishes 3D LCD in mid 90’s </li></ul><ul><li>Imax opens large screen 3D – Queen Street </li></ul><ul><li>Labour commits $7million to 3D Nextspace </li></ul><ul><li>Partnership with Right Hemisphere establishes Nextspace </li></ul><ul><li>Hoyts opens 3D movie theatre – Sylvia Park </li></ul><ul><li>ICE demos the first iZ3D monitor in NZ Oct 07 </li></ul><ul><li>“ TinTin” in 3D - Peter Jackson & Stephen Spielberg </li></ul>
  12. 12. 3D Hits Mainstream Music this month
  13. 13. Mainstream Music
  14. 14. U23D The Movie – redefines a new standard <ul><li>' A giant leap forward' //  '3D cinema is back.' says The Independent in the UK. 'But this time it actually works.' </li></ul><ul><li>07.02.2008 'Nearly Hit By Adam Clayton''I was nearly hit by Adam Clayton's bass guitar as he swung the neck around, and then had to duck out of the way of Bono as he stepped towards me.' The man from the BBC is taken aback by 'U23D'. 'From the fan's perspective,' concludes Martin Shankleman, 'You probably get a better view of the show from a 3D film, than in a seat in row Z at some wretched arena, where you are so far away from the performers they are the size of a thimble. 'Oh, one other thing, the music's pretty good as well.' </li></ul>
  15. 15. 3D Buzz <ul><li>PARAMOUNT’S BEOWULF </li></ul><ul><li>ESTABLISHES </li></ul><ul><li> </li></ul><ul><li> AT BOX OFFICE </li></ul><ul><li>Grossed Total of over </li></ul><ul><li>$28 million in First Weekend </li></ul><ul><li>“ Beowulf in 3D is a Treat for the Eyes” </li></ul><ul><li>By KEVIN CARR, DL-Online Published Saturday, November 17, 2007 </li></ul>3D
  16. 16. Microsoft Virtual Earth 3D Maps Industry-leading 3D functionality makes it possible to provide users with a real-world views of your location-based solutions [1] .                                      Virtual Earth Platform Technical Capabilities Bird’s Eye View Provide customers with a more enhanced visual experience by allowing them to pan continuously across the map in bird’s eye view [1] .                                      Geocoding Virtual Earth’s rooftop geocoding leads the industry in accuracy to help you improve the value of the applications you deliver to your users.                                     
  17. 17. Much More 3D…… <ul><ul><li>Simulators, like FSX </li></ul></ul><ul><ul><li>3D Applications tens of titles like: </li></ul></ul><ul><ul><ul><ul><li>Adobe Photoshop </li></ul></ul></ul></ul><ul><ul><li>Hundreds of Movies and DVDs </li></ul></ul>http://www.3dmovielist.com/list.html
  18. 18. The 3D Opportunity <ul><ul><li>Future of Display Technology is 3D </li></ul></ul><ul><ul><ul><li>Monitors </li></ul></ul></ul><ul><ul><ul><li>TV </li></ul></ul></ul><ul><ul><ul><li>Public Displays </li></ul></ul></ul><ul><ul><ul><li>Movie and Home Projection </li></ul></ul></ul><ul><ul><li>Japan Project created for 3D TV by 2020 </li></ul></ul><ul><ul><li>Ubiquitous 3D Content Creation </li></ul></ul><ul><ul><ul><li>All Electronic Games created in 3D </li></ul></ul></ul><ul><ul><ul><li>3D Movies is Hot Topic </li></ul></ul></ul><ul><ul><ul><li>3D Internet Applications </li></ul></ul></ul><ul><ul><ul><li>3D CG Clips </li></ul></ul></ul><ul><ul><ul><li>3D CG Stills </li></ul></ul></ul><ul><ul><ul><li>3D Photography </li></ul></ul></ul><ul><ul><ul><li>Adult Entertainment </li></ul></ul></ul><ul><ul><ul><li>Professional and Commercial Applications </li></ul></ul></ul>
  19. 19. Introduction to 3D Overview
  20. 20. Source: http://www.vision3d.com/stereo.html#top Two Eyes = Two separate Views - Left Eye – Left View - Right Eye – Right View Brain fuses separate Views Into one image 3D Viewing
  21. 21. Viewing Pictures
  22. 22. 3D Cues in 2D Images http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_ http://www.science.mcmaster.ca/Psychology/psych2e03/lecture6/psych.2e03.lecture6.html Perspective
  23. 23. http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_ 3D Cues in 2D Images <ul><li>Light </li></ul><ul><li>Shadows </li></ul><ul><li>Sharp Edges </li></ul><ul><li>Blurring </li></ul>
  24. 24. 3D Cues in 2D Images - Texture http://www.jasc.com/support/learn/tutorials/archive/paintshoppro/backdrop3.asp?pg=1 http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=46136&item=4125381089&rd=1&tc=photo#ebayphotohosting - Motion Parallax
  25. 25. Alternative 3D Technologies
  26. 26. Stereoscopic Displays Fake Space Time Sequential (Shuttered Goggles) Spatial Separation (Polarizer Glasses) (Requires Glasses, Goggles, Helmets, etc…) Kodak 3D (2 side by side LCDs, With Oculars, 32mm dia .)
  27. 27. Lightspace DepthCube Z1024 3D Display Auto Stereoscopic Displays StereoGraphics SynthaGram 202 (No Glasses, etc. required) Actuality Volumetric Sharp Actius Parallax Barrier Philips 3D WOWvx
  28. 28. <ul><li>Parallax Barrier </li></ul><ul><li>Light Direction Control </li></ul><ul><li>Lenticular Barrier </li></ul><ul><li>Microlens </li></ul>Auto Stereoscopic Displays (No Glasses, etc. required) http://web.media.mit.edu/~halazar/autostereo/autostereo.html
  29. 29. <ul><li>Resolution Loss ~50% </li></ul><ul><li>Brightness Loss </li></ul><ul><li>Narrow Viewing Zone </li></ul><ul><li>Inverse Zones </li></ul><ul><li>“ Moiré” Patterns </li></ul><ul><li>“ Fatigue” Inducing </li></ul>Auto Stereoscopic Display Characteristics No Glasses Required BUT …..
  30. 30. 3D Viewing and Health <ul><li>Pokemon Incident In 1993 </li></ul><ul><li>700 children watching TV animation required medical treatment </li></ul><ul><li>for PSE ( Photosensitive Epilepsy) </li></ul><ul><li>July 2003 </li></ul><ul><li>36 out of 300 Jr-Hi Students experienced Motion Sickness while </li></ul><ul><li>watching a class lesson movie </li></ul><ul><li>In 2003 AIST, IHSBE and METI started a 3 year project to evaluate 3D psycho-physiological effects, </li></ul><ul><li>including motion sickness, eye fatigue, and photosensitive epilepsy (PSE) </li></ul><ul><li>http://www.aist.go.jp/aist_e/latest_research/2004/20040203/20040203.html </li></ul>
  31. 31. Convergence Source: http://individual.utoronto.ca/iizuka/research/cellophane.htm Convergence & Focus in same Plane Screen Screen Focus Out of Screen Distance Focus and Convergence Real Life Viewing Traditional 3D Viewing
  32. 32. iZ3D Dual layered screen technology
  33. 33. Polarised screen technology
  34. 35. iZ3D monitor advantages <ul><li>iz3D transforms 3D from “geek land” to the “desk top” </li></ul><ul><li>Affordable. </li></ul><ul><li>Does not require special content programming. Most games can be 3D. </li></ul><ul><li>Multi-purpose </li></ul><ul><li>3D Gaming and Commercial 3D </li></ul>
  35. 36. Creating 3D content <ul><li>Images have to be realistic </li></ul><ul><li>Any “artifacts” in cues will be caught by brain immediately </li></ul><ul><li>Guides: </li></ul><ul><ul><li>nVidia programming guide </li></ul></ul><ul><ul><li>MTBS programming guide </li></ul></ul><ul><ul><li>http://mtbs3d.com/ </li></ul></ul><ul><ul><li>http://www.unigine.com/ </li></ul></ul>
  36. 37. www.iz3d.com