1. Knows your target
audience.
Live, eat and feel
like them...
#Presentation e-commerce
Shanghai 02.06.2013

2. e-commerce China
New e-commerce, for a new young
generation.
Silvia Martín
Business Development
China Internet Industry
Mobile (CN): (+86) 181-6922-0538
Mail: silviamartinvalero@gmail.com
Shanghai 02.06.2013
Skype: silviamartin1979

3. #Excecutive overview
The purpose of this presentation is to summarize our new e-commerce
project and to share new insights with our target audience.
The presentation has two parts:
PART I:
• Marketing research
• Market opportunity
• Analysis of key players
• Chinese consumer
PART II:
• New e-commerce
• Unit Selling Proposition
• Target audience

4. # Marketing research

5. # Marketing research
China´s e-commerce market is expected to grow significantly, become the
world´s largest market by 2015.

6. # Marketing research
China has the largest number of online shopper in the world.
43%
China´s netizens
participate in online
shopping.
Source: We are social

7. # Marketing research
Fastest growing online activities in China
Source: We are social

8. # Marketing research
Weibo influence in online shopper´s
Source: We are social

9. # Marketing research
Weibo influence in online shopper´s
Source: We are social

10. Knows your market...
# Analisys off key players
# Marketing research
Shanghai 02.06.2013

11. #Analysis of Key Players

12. # Chinese consumers

13. #Chinese consumers
People in China shop online for three main reasons:
• A greater product selection. A separate survey by BCG found that a quarter of
Chinese shoppers buy online because they can't get the products they want
at brick-and-mortar stores.
• The ability to compare prices across vendors: 65% of respondents said they
compared retailers before making a purchase.
• Convenience.
(*) According to an Acquity Group survey conducted among 1,000 people across roughly 150 cities last year.

14. #conclusion…
In this part of the presentation, we have seen:
• China´s e-commerce market is expected to grow significantly, become the
world´s largest market by 2015.
• China has the largest number of online shopper in the world.
• 43% China´s netizens participate in online shopping
• Chinese consumer buying in internet, mainly, for three reasons: compare
prices, greater product selection and convenient.

15. E-commerce
电子商务

16. In this part, we are able to:
• Service value and USP.
• Contrast the needs with our target audience.
• Sharing new insights.

17. “It´s really hard to design products by focus groups. A lot of times, people
don´t know what they want until you show it to them".
Steve Jobs - APPLE

18. Now is the moment for product testing…
(35 min.)

19. What about advertising?...
Advertising is
associated with "Social media is
[government] the people“.
propaganda.
Chinese insights

20. #Next Steps

21. #Thanks for your attention
Silvia Martín
Business Development
China Internet Industry
Mobile (CN): (+86) 181-6922-0538
Mail: silviamartinvalero@gmail.com
Skype: silviamartin1979