Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...
Social Media And Building Tv Audiences Communities
1. Social TV Sept 2009
wordle.net
laurelpapworth.com
Monday, 28 September 2009
2. Social TV Sept 2009
Social Media Evolution
reference
laurelpapworth.com
Monday, 28 September 2009
3. Social TV Sept 2009
One-To-Many Locked Down
laurelpapworth.com
Monday, 28 September 2009
4. Social TV Sept 2009
Content
reference
laurelpapworth.com
Monday, 28 September 2009
5. Social TV Sept 2009
Content - Assets -Distribution - Living
laurelpapworth.com
Monday, 28 September 2009
6. Social TV Sept 2009
Content - Assets -Distribution - Living
laurelpapworth.com
Monday, 28 September 2009
7. Social TV Sept 2009
Content - Assets -Distribution - Living
laurelpapworth.com
Monday, 28 September 2009
8. Social TV Sept 2009
Content - Assets -Distribution - Living
laurelpapworth.com
Monday, 28 September 2009
9. Social TV Sept 2009
Content - Assets -Distribution - Living
laurelpapworth.com
Monday, 28 September 2009
10. Social TV Sept 2009
Engaging with distributed
Audiences/communities
reference
laurelpapworth.com
Monday, 28 September 2009
11. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
12. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
13. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
14. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
15. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
16. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
17. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
18. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
19. Social TV Sept 2009
Building Trust and
Reputation Online
reference
laurelpapworth.com
Monday, 28 September 2009
20. Social TV Sept 2009
Communities
reference
laurelpapworth.com
Monday, 28 September 2009
21. Social TV Sept 2009
Communities
Purpose Values
reference
laurelpapworth.com
Monday, 28 September 2009
22. Social TV Sept 2009
Communities
Places Tools
Purpose Values
reference
laurelpapworth.com
Monday, 28 September 2009
23. Social TV Sept 2009
Communities
Places Tools
Purpose Values
Identity & Trust
reference
laurelpapworth.com
Monday, 28 September 2009
24. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle
Purpose Values
Identity & Trust
reference
laurelpapworth.com
Monday, 28 September 2009
25. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle Leader & Influencers
Purpose Values
Identity & Trust
reference
laurelpapworth.com
Monday, 28 September 2009
26. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle Leader & Influencers
Purpose Values
Rules of Engagement
Identity & Trust
reference
laurelpapworth.com
Monday, 28 September 2009
27. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle Leader & Influencers
Purpose Values
Rules of Engagement
Identity & Trust
Rituals
reference
laurelpapworth.com
Monday, 28 September 2009
28. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle Leader & Influencers
Purpose Values
Events
Rules of Engagement
Identity & Trust
Rituals
reference
laurelpapworth.com
Monday, 28 September 2009
29. Social TV Sept 2009
Communities
Places Tools
Roles and Lifecycle Leader & Influencers
Purpose Values
Events
Rules of Engagement
Identity & Trust
Swarms and Tribes Rituals
reference
laurelpapworth.com
Monday, 28 September 2009
30. Social TV Sept 2009
Measuring Reputation
over time
laurelpapworth.com
Monday, 28 September 2009
31. Social TV Sept 2009
Measuring Reputation
over time
laurelpapworth.com
Monday, 28 September 2009
32. Social TV Sept 2009
Measuring Reputation
over time
laurelpapworth.com
Monday, 28 September 2009
33. Social TV Sept 2009
Measuring Reputation
over time
laurelpapworth.com
Monday, 28 September 2009
34. Social TV Sept 2009
Trigger Street
laurelpapworth.com
Monday, 28 September 2009
35. Social TV Sept 2009
Spreadability
reference
laurelpapworth.com
Monday, 28 September 2009
36. Social TV Sept 2009
Content
reference
laurelpapworth.com
Monday, 28 September 2009
37. Social TV Sept 2009
Insights
reference
laurelpapworth.com
Monday, 28 September 2009
38. Social TV Sept 2009
Augmented Reality
laurelpapworth.com
Monday, 28 September 2009
39. Social TV Sept 2009
Artificial Intelligence
reference
laurelpapworth.com
Monday, 28 September 2009
40. Social TV Sept 2009
Title of Slide
reference
laurelpapworth.com
Monday, 28 September 2009
41. Social TV Sept 2009
Title of Slide
reference
laurelpapworth.com
Monday, 28 September 2009
42. Social TV Sept 2009
Open API
reference
laurelpapworth.com
Monday, 28 September 2009
43. Social TV Sept 2009
The widget economy
•Salesforce.com: Reported on their blog on Jan 8th
of this year that over 40% of all of Salesforce.com
traffic comes from their API.
• Amazon: 140,000 registered developers. Third-party
sellers = 28% of Amazon’s second-quarter unit sales,
or $490 million.
•eBay: 25,000 developers with 1,900 certified
applications. 8 billion API requests, transactions up 84
% annually.
reference
laurelpapworth.com
Monday, 28 September 2009
44. Social TV Sept 2009
laurelpapworth.com
Monday, 28 September 2009
45. Social TV Sept 2009
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
reference
laurelpapworth.com
Monday, 28 September 2009
46. Social TV Sept 2009
Title of Slide
•Bullets
•test
•test
•tes
Section Header
•tes
reference
laurelpapworth.com
Monday, 28 September 2009
47. Social TV Sept 2009
Title of Slide
•Bullets
•test
•test
•tes
Section Header
•tes
reference
laurelpapworth.com
Monday, 28 September 2009