Three things to know about pharma and twitter
•
2 gostaram•726 visualizações
infographic: segmentation of followers of pharmaceutical twitter accounts by geography, stakeholder and disease area interest
Recomendados
Recomendados
Mais conteúdo relacionado
Mais de Silja Chouquet
Mais de Silja Chouquet (19)
Último
Último (20)
Three things to know about pharma and twitter
- 1. PHARMA TWITTERSPHERE IN NUMBERS WHO DID WE BENCHMARK? WHO ON EARTH FOLLOWS PHARMA? 1st USA 2nd 3rd UK Canada 5th Germany 4th India WHO IS PHARMA’S FRIEND ON TWITTER? 20% 12% 10% 7% WHAT ABOUT DISEASE AREAS? HCP MEDIA ADVOCACY BLOGGERS Cancer, diabetes and neurological di-seases were the three most mentioned disease areas on pharma followers pro!les. 2014 BENCHMARK COMING SOON! The Pharma Twittersphere benchmark is Whydot’s market research study and syndi-cated advisory service benchmarking how pharma companies engage via twitter. The study objectives are to analyze who follows pharma twitter accounts: segmenting fol-lowers by stakeholder, activity, geography and therapeutic area interest.The study is !elded annually .