1. The Business Model Work Template
Key Resources/ Value Proposition Channels/ Customer Segments
Key Partners
Activities Customer Relationships
Cost Structure Revenue Stream(s)

2. The Business Model Work Template
Key Resources/ Value Proposition Channels/ Customer Segments
Key Partners
Activities Customer Relationships
• What value do you • For whom are you
• Who are your Key • What Key Resources
deliver to the • Through which creating value?
Partners? do your Value
customer? Channels do your • Who are your most
• Who are your key Propositions require?
• Which one of your Customer Segments important
suppliers? • Your Distribution
customer’s problems • want to be reached? customers?
• Which Key Resources Channels?
are you helping to • How are you reaching  Mass Market
are you acquiring from • Your Customer
solve? them now?  Niche Market
partners? Relationships?
• Which customer needs • How are your  Business to
• Which Key Activities • Your Revenue
are you satisfying? Channels integrated? Business
do partners perform? Streams?
• What bundles of Which ones work  Business to
products and services best? Consumer
are you offering to • Which ones are most  Business to
each Customer cost-efficient? Government
Segment? • How are you
integrating them with
customer
routines/processes?
Cost Structure Revenue Stream(s)
• What are the most important costs inherent in your business • For what value are our customers really willing to pay?
model? • For what do they currently pay?
• Which Key Resources are most expensive? • How are they currently paying?
• Which Key Activities are most expensive? • How would they prefer to pay?
• How much does each Revenue Stream contribute to overall
revenues?