infra 2015 delivery

Sigal Russin's, Galit Fein's & Pini Cohen's work Copyright@2015
Do not remove source or attribution from any slide, graph or portion of graph
STKI is here to serve you………

From systems of operations
to emotion-based systems
How to win the delivery game?
P

The delivery department perspective
3P

What is the “Ideal” delivery department?
I am cool
and I am
happy
4P

In many aspects: Internet companies
Source: http://highscalability.com/blog/2012/5/7/startups-are-creating-a-new-system-of-the-world-for-it.html STKI modifications
I am cool
and I am
happy
5P

Downtime, bugs are
un-acceptable
Downtime, bugs are bad
Many legacy technologies
Many business processes
New company-new technologies
Few business processes
Internet Companies
Eventually Consistant
Enterprise IT
Consistant (ACID)
However, internet companies are not enterprise IT
Conclusion – not
all new
technologies are
relevant to
Enterprise IT today
Still – try to get to
“there” are much
as possible
6P

How will the “new IT” look like?
Source: ids.snu.ac.kr/w/images/1/18/2011SS-03.ppt
Traditional IT Ideas from Internet companies
New IT?
7P

Don’t allow history to repeat itself – don’t say ‘No No No’
8P

Delivering service to end users
9P

Moving to browser based
applications
Social communication
& collaboration
WebRTC
Next generation ITSM
Steps for improve your End User service
Cloud networking
ibeacons
Mixed communication (VOIP,DATA,VIDEO)
ADC, Optimization
& automation
Browser-based Call
Center Software
10P

The Early Adopter “End User Environment” CIO:
IT
All PC applications
are html5 based
Chrome books or thin
clients running browser
can deliver all
applications
No software distribution
issues to end users. No
PC OS update issues
Some applications can
work off line
Input with natural
language and gestures
4K display
Some applications can
work off line
Top
Security
11P

The road to advanced end user delivery
End user delivery
VDI (and TS) is a viable option (not cheap, no promise for ROI)
Mid term era will have application delivered via web but some via VDITS
Users should develop all their new application via web technologies
Focus on central management, standardization
12P

Microsoft’s changing products, licensing and lifecycle policy
13P

Microsoft’s changing products, licensing and lifecycle policy
"Spartan" does not support legacy
technologies such as ActiveX and
Browser Helper Objects
Explorer will be offered side by side to
Spartan
Migration might be challenging
Office 365 is certainly delivering in
general with better end user
experience
Can (should) users resist strategic
moves by strategic (and sticky)
suppliers?
14P

IT Service Management
Traditional
ITSM
• Incident status
• SLA tracking
• Basic workflow
Advanced
ITSM
• Complex
workflows
• Knowledge base
• Email and voice
integration, chat
• Incident to
problem
automation
• Self service
(example
password reset)
Complete IT
Solution
• Change and asset
management
• IT portfolio
• CMDB
• IT service catalogue
• IT resource
management
• IT project
management and
SDLC
Enterprise
Service
management
(not just IT)
• Order repair at office
• Order supplies (pencils,
etc.)
• Automation employee
roll in and roll changes
15P

Types of Call Center Software
On-premise
call center
software
• maintenance
• Integration
• investments
Hosted call
center
software
• More cheaper
• limited options for
integration &
customization
Cloud-
based call
center
software
• Updating
application
• share resources
• quicker to deploy
• Minimal
investment
Browser-
based call
center
software
• Relies on
browser
• reliable internet
connection
• Connect
anywhere
• cost-effective
• one-click
integrations
Source:http://blog.talkdesk.com/9-top-call-center-software-trends-for-2015
16S

Quick and easy to implement,
flexible, scalable and can be
used anywhere there is
internet.
One-click integrations with
business tools like Salesforce,
Zendesk, LiveChat, Shopify
and others.
Cost-effective solutions due to:
1) multi-tenancy
2) they are managed by the service provider
3) they require no upfront investment
4) many browser-based call center software solutions
offer pay-as-you-go options.
Browser-based Call Center Software
Source: http://blog.talkdesk.com/9-top-call-center-software-trends-for-2015
17S

18S

STKI survey 2014
19S

20S

Call Center Software Trends for 2015
Business
Tools
Integrations
E-commerce
platforms, helpdesk
solutions, CRMs, Live
Chat etc.
Consolidation
and
Centralization
Data Real-time and
historical metrics
Workforce
Management
Video
Automated
tasks and multi
channel
Forecasting call
volume, scheduling
agents accordingly
Personalized
and quicker
customer
service
experience
Biometric
voice
identification
Mobile
21S

“sensors inside buildings”: iBeacon
iBeacon (A brand name marketed by Apple):
Phone is able to pick the transmissions (Bluetooth Low Energy)
work a GPS in indoor locations (high degree of accuracy)
triggering (in the phone) more than a simple ‘You are here’ signal,
it can be pretty much anything at all.
22S

Bluetooth 4.0 (BLE) Same
tech, lower power
consumption Supported
by most recent mobile
phones Designed for
health, fitness, wearables
no need for
battery -
beacons charge
using
fluctuations of
electromagnetic
field
23S

Why do we need beacons?
Big brands using beacons: Macy’s, American Eagle, Apple, Best Buy,
JCPenney, NFL, Old Navy, Target etc.
They do not upload anything to Internet
They do not download anything from Internet
They do not communicate with each other
…but they give interactions a local context.
Interaction with users is conveyed through a mobile device
(smartphone, tablet)
Beacons are mounted by default in everyday items like coffee
machines or traffic lights
Source: http://www.slideshare.net/elcukro/10-industries-that-will-be-disrupted-by-ibeacons-in-2015
Beacons cost
$1 or less
and become
further
miniaturized
24S

Wireless Trends
Carriers lose 85% of mobile data traffic to Wi-Fi by 2018
Next-generation Wi-Fi Calling
Voice-over-Wi-Fi
better user experience
Source: http://www.pipelinepub.com/2014_Telecom_Trends/WiFi_wireless/2
Voice-over-LTE continues to take off
25S

26S

All 12 stadiums together will have a little
more than of 3,700 cell stations for voice and
data.
75,000 fans in the stands to make up to
515,000 voice calls and 48,000 Internet
connections simultaneously within any hour
period.
27S

28S

Which CIO type are you? Your winning hand for End User service is…
Conservative CIO
Mixed
communication
(VOIP,DATA,VIDEO)
IPV6 and ADC
Output management
systems
RFID- biometric
Advanced ITSM (KM,
Chat, ..)
VDI and TS
Modern CIO
Cloud based call
center
Unified
communication as
a service
Ibeacons
webRTC
Most apps in WEB
Early adopter CIO
Social networks with
wireless
Browser-based Call
Center Software
Social communication
& collaboration
Cloud networking
All delivery via Web
and new devices
(ChromePC)
29P

Devops
Chargeback
New sourcing models
Steps for Cloud
Hybrid cloud
Join the System, Network
DC and Storage forces
Infrastructure as Code
Public cloud for
specific projects
30P

Cloud Ready Architecture
There is not ‘private
cloud’ just
‘cloud ready architecture’
Cloud Ready example (in production):
• Automate environment construction including server, storage, network, dbms, middleware
• Self service portal for building environments.
• Moving environments from dev to test to prod automatically
Next near steps:
• Elasticity (at the environment level)
• Automatic procedure (restart environment each day at 24:00 because of memory leak)
• Devops = application deployment
• Next advanced steps: Hybrid clouds (private to public)
• APaaS is part of cloud initiative
Achieving:
• Standard environments. No human errors.
• Faster delivery cycle (from days to minutes)
• Chargebackshow back option
• Better capacity planning
31P

Cloud ready architecture solutions
• As Vmware dominates the IT enterprise vRealize automation will be a dominate cloud ready
architecture choice
• Legacy cloudautomation tools are also valid tactical option
• Openstack based solution has strategic advantage. Openstack API’s are already de facto standard.
32P

Public cloud for Modern CIO
• Building and maintaining private DC is not relevant anymore
• The co-location services market is booming : Bynet, Bezeqint, Veola, IBM, HP,
Med1, CCC, MalamTeam, Adgar and more are expanding and investing and
partnering for various cloud capabilities
• Hosted clients with burst out at their co-location provider
• Later, on premise clients will burst out to local cloud providers
Cloud
Architecture
local court jurisdiction
33P

Cloud migration principals
Cloud
migration
Elasticity is the main
factor not cost
“killing app”
technology not
available on premise
Look for brand new
projects
Encryption in public
cloud has many
options but requires
application
modification
Migrate existing project
only if it failed (not
delivering or delivering
with much too high
cost)
34P

Tools & Technologies to secure cloud services
• Encryption gateways
• Governance and compliance
• Identity gateway
SaaS
• Database monitoring and
encryption
• Dynamic and static analysis tools
PaaS
• Governance & compliance
• Encryption
• Multi cloud management
IaaS
Source:MosheFerber,CloudSecurityAllianceIsrael
34
AWS architecture options for key management:
• Server side encryption
• Key management service - KMS
• CloudHSM
• Server side encryption with Client Keys
P

Your DMZ is perfect for
public cloud
Extend your current
ESBETL for cloud
integration
DRaaS and
secondthird
copy of backup
Use service virtualization
CALisa, IBMGreenhat Public cloud
Try to utilize PaaS or MBaaS
Public cloud migration use cases and tips (order is not so important)
Testing, Development, Training
36P

Public cloud for the early adaptor CIO
Large percentage of
delivery is done via
“locked free” public
clouds
Regulation “can handle”
global clouds
Top cloud functionality
AWS Lambda – run your code in
response to events
Google Firebase – store and sync
data across multiple clients
Bare metal provisioned servers
Efficiency and portability in
Linux (cloud & on premise)
37P

Cloud service broker
•New (update) resource is needed (VM, Storage,
complete application provisioning)
•Many options around:
•Cloud service broker selects the option according to:
• Policy (ex. Production services for system of records with
sensitive data will be deployed internally)
• Price
• Availability of service and possible scale out needs
• Technical (latency, etc.)
• Relation to other services status
• Etc.
Cloud
architecture
environment 1
Cloud
architecture
environment 2
38P

Public cloud
•Wait!!
•Public cloud is not just ‘neat technology’ it’s a Sourcing
model
Source: http://www.robinhasanidea.com/2013/03/interpreting-fiction-step-1.html
39P

Sourcing models evolution
Traditional
Outsourcing
• Same people
different employer
Hosting
• Data Center
Collocation
• Managed and
Unmanaged
Hosting
IaaS/ PaaS
• People,
infrastructure,
development
platform
SaaS
• People,
infrastructure
development
platform,
application
BPaaS
• People,
infrastructure,
development
platform,
application,
process,
service -
everything
40G
Collocate
Build
Consume
Integrate
People

Cloud is a New Form of Outsourcing
•In many cases, the failure of traditional outsourcing was inflexibility and stagnation
•Long term fixed contract are simply not fit well to the 21st century needs
•Cloud is, for many intents and purposes, virtual outsourcing
•Many outsourcing providers (TCS, IBM, HP, etc.) now offer strong cloud offerings
IT factory
Computing
capacity
utility model
Traditional
outsourcing model
41G

Cloud Computing models evolvement: 3 types of CIOs
Business
customers
Conservative
IT
Cloud ready
architecture
Modern
IT
Early adaptor
IT
Moving into
Public Cloud
XaaS
• Elasticity
• Automatic procedures
• Devops = application
deployment
• IT Chargeback
• Automated, standard environment.
• Self service portal
• Faster delivery cycle (days to min)
• IT service catalog
• Better capacity planning
• In/ external service catalog
• Fully automated service
delivery. Utility model
• Cloud Platform Services - Plan,
Optimization
Hybrid IT
Usage of cloud brokerage
42G

Need to embrace different models of workforce
Business
customers
Conservative
IT
Cloud ready
architecture
Modern
IT
Early adaptor
IT
Moving into
Public Cloud
XaaS
Hybrid IT
Private to public
• Mostly internal workforce
• Prof. services
• High percent of
permatemps
Workforce models mix:
• Talent core workforce
• Temporary workers
• Managed services –
better adjustment to
cloud-based delivery
Moving into different
sourcing models:
• X-shore / X-site
• Managed services
• Prof. services
43 G

Which CIO type are you? Your winning hand for Cloud adoption…
Conservative CIO
Cloud Ready
architecture
Scale out to local
public providers
Migrate DMZ apps to
public cloud
(preferably to PaaS)
Modern CIO
Utilize new sourcing
models ‘cloud like’
Build new
applications in
cloud
Early adopter CIO
Hybrid cloud
Multi cloud
Utilize modern
cloud functionality
44P

Join the System, Network DC
and Storage forces
Utilize Modular DC
Software
defined storage
and networks
DC based on commodity HW
New DC
technology
SSD as general storage
The road to new Data Center technology
Converged Infrastructure
45P

Modular DC
• Many modular DC options (ISO vs, none-ISO, movable, etc.
• Time to market and better PUE main perceived advantages
• Example – 40 feet long modular DC (about 15 square meters) for 15 racks delivered in 6 months for
about 500K$
• First projects in Israel
46P

Lets talk about HW
Electronic manufacturing services (EMS) design, test, manufacture, distribute, and
provide return/repair services. EMS typically avoid ownership of IP (Intellectual Property).
Original design manufacturer (ODM) designs and manufactures a product as specified
and eventually rebranded by another firm for sale. ODM often retain some degree of IP
ownership of the products they design
Source:Wikipedia,https://www.ventureoutsource.com/contract-manufacturing/question/whats-the-difference-between-ems-and-odm/STKImodifications
Source: https://www.ventureoutsource.com/contract-manufacturing/top-10-ems-odm-reviews-ratings/
47P

•94% of global laptop computers are assembled by Taiwanese vendors, mostly
ODMs instead of OEMs.
•Majority of vendors just define the product positioning, rather than design.
•ODMs assume not only design and production but component procurement.
Source:http://www.prnewswire.com/news-releases/global-and-china-laptop-and-tablet-pc-industry-report-2011-2012-152524185.html
Laptops computers as example of HW market
48P

The big HW buyers: cloud providers
•In the big public clouds (Google, Amazon, Microsoft, etc.) HW is :
• Cheap because of scale
• Cheap because its “No name” or specific manufactured
• Cheap because SW automatically fail-over in case of HW failure. HW reliability is less
important issue.
• No need to repair HW (replace instead of fix)
• So – buying the HW with no warrantyservice
•This makes HW even cheaper!!
•As IT implements cloud ready and microservices architecture (auto. failover) and
ODM ecosystem matures (service for ‘no name HW’) White Boxes HW will become
the standard HW.
49P

Emerging option: converged infrastructure:
50P

About converged infrastructure
With ODM’s the traditional HW manufactures are forced
into converged infrastructure
The ‘traditional converged’ (sometime called ‘monolithic) vs.
‘hyper-converged debate
Converged infrastructure already provide value to customers for
specific projects (ex. VDI) especially time to market
One size does not fit all (example: if you want to grow only in storage) so clients
do not consider currently converged infrastructure as general DC environment
In long run converged infrastructure will grow until it will be
merged with SDDC (software based on standard HW)
51P

S

Packet-Forwarding
Hardware
Openflow Firmware
Packet-Forwarding
Hardware
Openflow Firmware
Packet-Forwarding
Hardware
Openflow Firmware
Packet-Forwarding
Hardware
Openflow Firmware
Network Operating System –SDN Controller
Open Interface
to Hardware
Open API
Software-Defined Network- The new paradigm
Microsoft ERP SAP CRM
“If header = x, send to port 4”
53S

ACI vs. NSX
SDN
solution
NFV
solution
In the battle between Cisco and VMware Inc., user support will be divided
between two SDN camps -- networking and systems engineers.
54S

Software-Defined Networking Will Take Off in 2015
Grow from $960 million in 2014 to more than $8 billion by 2018, globally.
CIOs require a network that reliably
delivers, video communications, as
well as productivity and sales
applications to any device
Computing tasks can be switched
automatically to working routers or
virtual machines when others fail.
Analytics. CIOs will use analytics to
create operational efficiencies,
identify new revenue streams and
augment product development
Internet of Things comes into
sharper focus. CIOs have moved
slowly to work with IoT their comfort
level with it will increase as standards
coalesce.
Source:http://blogs.wsj.com/cio/2014/11/18/software-defined-
networking-will-take-off-in-2015-verizon-enterprise-cio/
55S

SDN can IMPROVE your network security
56Source: http://demo.ipspace.net/get/OpenFlow%20Functions.pdf; https://indico.cern.ch/event/294923/contribution/0/material/slides/0.pdf
Increased business
continuity and
constant
availability of data,
with a variety of
industry standards
(HIPPA, PCI - DSS).
Monitor &
update networks,
applications, and
devices from
once convenient
location.
SDN brings agility
and automation to
the network and
enables you to be
proactive in
responding to your
network threats
DDOS
SDN provides
and maintains
the equipment
to police cyber
traffic and guard
access to a
client’s
information.
S

DELL Open networking switches Now run Big Switch’s SDN fabric software
•Enabled an ecosystem of software solutions to run on open network hardware.
•Big Switch led SDN-powered fabric software development on an ecosystem of open
networking hardware.
•Open Network Installation Environment (ONIE) standard for automatic booting via
the network,
versatility
Agility
lowering the
cost
best of breed
Innovation
Source: http://www.bigswitch.com/blog/2014/11/12/dell-open-networking-switches-now-run-big-switchs-sdn-fabric-software
57S

Dell Expands Open Networking Initiative
58S

How can I strategically select between Cisco’s ACI vs. VMware's NSX?
When considering ACI and NSX always remember Openflow the open source SDN leader.
When (if) Openflow matures and spread both ACI and NSX will follow.
When your strategic supplier offers you his next generation technology, is it a strategic
decision?
No! You will do it anyway (as long as you stay with your strategic supplier and as long as the
supplier looks at this technology strategically)
This means:
If you will stay with VMWARE you will have NSX
If you will stay with CISCO you will have ACI
Recommendation:
• If you have specific need – test it. SDN
are not mature for all scenarios.
• Otherwise –wait for the market to
decide
• Defence, High-tech, Finance should
experiment Openflow
• Internal politics is key issue 59P

Storage evolution
Traditional
• Using SSD’s and
all flash array as
standard storage
• Buying SLA and
not storage
components
Conservative
• Considering
active-active
solutions and
storage
virtualization HW
• Using converged
or hyper-
converged
solutions
Modern
• Using SW storage
appliances on
dedicated HW
providing
replications, snaps,
backup etc.
• Considering all
data copies (prod,
drp, snaps, test,
dev, backup,
archive) as a whole
Early Adaptor
• No central storage! No
dedicated storage HW
• Just servers with SSD
• With SW storage part of
cloud architecture (no
dedicated HW for
storage)
• Using cloud storage for
backup and primary
• In general object storage
is preferred
60P

Opensource in delivery
• Open source (mainly community but also commercial) is de
facto standard in Internet companies and maturing fast in
enterprise IT as well:
• RDBMS
• NoSQL
• ESB
• WCM
• ETL
• ESM (enterprise system management)
• Microsoft has opensourced parts of .NET
61P

How to deal with HW - Infrastructure as code
It’s Code but not as we know it!
IT is another perspective to look at DevOps!!
Srouce:http://www.slideshare.net/jedi4ever/code-but-not-as-we-know-it-infrastructure-as-code
62P

Be the automator – not the automated
› Automation architect
› Business relationship mgr
› Service engineer
› Workflow/process experts
› Customer advocates
› Focus on services
Sustainers Innovators
› Systems administrator
› Network administrator
› Storage administrator
› Database administrator
› ITIL & tech zealots
› Focus on silo technologies
Source: Glenn O'donnell , Forrester 64P

SRAM
DRAM
• Flash
• Hard disk
On-chip
cache
Main
memory
Mass
storage
Speed
Costperbit
Universal memory obsoletes this hierarchy
Capacity
Emerging new radical HW technology - The Machine - HP
64P

Summary of Memristor attributes
• Memristor memory chip
• Nearly as fast as DRAM
• Lower power
• MUCH higher density
• Significantly cheaper/bit
• Nonvolatile
65P

HP the Machine
Memory = RAM DISKCPU Memory = MemistorCPU
The Machine requires new OS, new compilers etc.
66P

Which CIO type are you? Your winning hand for HW is…
Conservative CIO
Converged
infrastructure for
specific projects (ex.
VDI)
Use SDN for specific
need – vendor based
SSD for standard
storage
Active Active storage
solution if needed
Modern CIO
Converged for
mainstream DC
usage
SDN for broader
usage possibly with
Openflow
Openstack broader
usage
DevOps =
infrastructure as
code
Early adopter CIO
Just ‘no name hw’ for
all purposes =SDDC =
all automated
Mainly servers with SSD
Replace when break
Complete SW stack for
OS virtualization
network storage based
on Openstack
67P

Final word – join the System Storage and Network DC forces
Source: http://www.jta.org/2011/11/20/news-opinion/united-states/twinning-project-brings-muslims-and-jews-together
68P

69
Sigal Russin
Sigalr@stki.info
Galit Fein
Galit@stki.info
Pini Cohen
Pini@stki.info

infra 2015 delivery

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infra 2015 delivery