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5 OPPORTUNITIES FROM THE RISE OF SOCIAL BUSINESS Sharon Crost
How many sunglasses How many mobile are being used in the devices are being US? used in the US? How many people are there in the US?
328M 315M 203M
2011 holiday sales from mobile devices doubled, reaching 11 percent versus 5.5 percent in December 2010* *Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012
Your audience’s 1 mobile phone and wallet are not that far from each other
SCORING If you use your phone more for 1 everything else other than phone calls = 1 point; otherwise = 0
Source: http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, May 2012
Main source of new small business customers in 2012? Word of Mouth Repeat Business
Main source of new small business customers in 2012? 25% 25% Word of Mouth Repeat Business
Customer Support News Employment Customer Recognition Product Catalog Marketing Deals Product Development Fundraising Research Employee Events Recognition Contests Community Newsletter Store Development Hours
Customer Support News Employment Customer Recognition Product Catalog Marketing Deals SOCIAL Product Development Fundraising Research Employee Events Recognition Contests Community Newsletter Store Development Hours
2 Social Media opportunity is all about the Social
If you have posted in 2 social networks in the last 2 weeks = 1 point; otherwise = 0
37% 13% Small businesses Of those businesses who have heard of who said they do cloud computing not know what it means
Sharing IT Resources Virtually
Documents Contacts / Notes Books File Banking and Email Calendar Storage
Cloud Apps 3 Have Silver Linings
SCORING If you are using a 3 “cloud” application = 1 point; otherwise = 0
46% of U.S. parents with children 7 or younger read a bedtime story before turning out the lights.
http://youtu.be/s_wQjv4GGHE
Your perception is our biggest disability
Your audience’s 4 perception is your biggest ability. Share your ability through a story.
SCORING If you have a video 4 that tells your story = 1 point; otherwise =0
LOCAL
LOVE
At the end of 10 years, will more marriages remain, or small businesses?
2/3 of marriages last 10 years 1/3 of businesses last 10 years
LINK LOVE To be loved, someone has to be doing the loving
Reasons why the local Motherlode community shouldn’t aspire to world class success?
0
LOVELY LOCAL
Give our local 5 community a global voice
SCORING If you supported your 5 local community online this week = 1 point; otherwise = 0
TALLY YOUR SCORE •  If you use your phone more for everything else other than phone calls •  If you have posted in social networks in the last 2 weeks •  If you are using a “cloud” application •  If you have a video that tells your story •  If you supported your local community online this week
YOUR SCORE? 0 Points 1 Point 2 Points 3 Points 4 Points 5 Points
5 OPPORTUNITIES 1.  Engage your audience with mobile technology 2.  Use social relationships to innovate your success 3.  Tell your story in a video or pictures 4.  Be more efficient and save money using cloud-based tools? 5.  Give our local community a global voice
The End
SOURCES •  Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012 •  Mobile to surpass PC http://blogs.forrester.com/susan_huynh/12-02-21- mobile_internet_users_will_soon_surpass_pc_internet_users_globally •  Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477 •  David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed May 2012 •  15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628 •  Photo of wine country from Amador Vintners association http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg •  Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp •  2/3 of marriages last 10 years http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html •  Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24 •  Cloud computing http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud- services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012
THANK YOU SHARON@SOCIALMEDIAALIVE.COM TWITTER @MKTWOW

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MIST - social opportunities sharon crost mistcon

  • 1. 5 OPPORTUNITIES FROM THE RISE OF SOCIAL BUSINESS Sharon Crost
  • 2.
  • 3. How many sunglasses How many mobile are being used in the devices are being US? used in the US? How many people are there in the US?
  • 5. 2011 holiday sales from mobile devices doubled, reaching 11 percent versus 5.5 percent in December 2010* *Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012
  • 6. Your audience’s 1 mobile phone and wallet are not that far from each other
  • 7. SCORING If you use your phone more for 1 everything else other than phone calls = 1 point; otherwise = 0
  • 8.
  • 10. Main source of new small business customers in 2012? Word of Mouth Repeat Business
  • 11. Main source of new small business customers in 2012? 25% 25% Word of Mouth Repeat Business
  • 12. Customer Support News Employment Customer Recognition Product Catalog Marketing Deals Product Development Fundraising Research Employee Events Recognition Contests Community Newsletter Store Development Hours
  • 13. Customer Support News Employment Customer Recognition Product Catalog Marketing Deals SOCIAL Product Development Fundraising Research Employee Events Recognition Contests Community Newsletter Store Development Hours
  • 14. 2 Social Media opportunity is all about the Social
  • 15. If you have posted in 2 social networks in the last 2 weeks = 1 point; otherwise = 0
  • 16.
  • 17. 37% 13% Small businesses Of those businesses who have heard of who said they do cloud computing not know what it means
  • 18. Sharing IT Resources Virtually
  • 19.
  • 20. Documents Contacts / Notes Books File Banking and Email Calendar Storage
  • 21. Cloud Apps 3 Have Silver Linings
  • 22. SCORING If you are using a 3 “cloud” application = 1 point; otherwise = 0
  • 23.
  • 24. 46% of U.S. parents with children 7 or younger read a bedtime story before turning out the lights.
  • 26. Your perception is our biggest disability
  • 27. Your audience’s 4 perception is your biggest ability. Share your ability through a story.
  • 28. SCORING If you have a video 4 that tells your story = 1 point; otherwise =0
  • 29. LOCAL
  • 30. LOVE
  • 31.
  • 32. At the end of 10 years, will more marriages remain, or small businesses?
  • 33. 2/3 of marriages last 10 years 1/3 of businesses last 10 years
  • 34. LINK LOVE To be loved, someone has to be doing the loving
  • 35.
  • 36.
  • 37. Reasons why the local Motherlode community shouldn’t aspire to world class success?
  • 38. 0
  • 39.
  • 41.
  • 42.
  • 43. Give our local 5 community a global voice
  • 44. SCORING If you supported your 5 local community online this week = 1 point; otherwise = 0
  • 45. TALLY YOUR SCORE •  If you use your phone more for everything else other than phone calls •  If you have posted in social networks in the last 2 weeks •  If you are using a “cloud” application •  If you have a video that tells your story •  If you supported your local community online this week
  • 46. YOUR SCORE? 0 Points 1 Point 2 Points 3 Points 4 Points 5 Points
  • 47. 5 OPPORTUNITIES 1.  Engage your audience with mobile technology 2.  Use social relationships to innovate your success 3.  Tell your story in a video or pictures 4.  Be more efficient and save money using cloud-based tools? 5.  Give our local community a global voice
  • 49. SOURCES •  Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012 •  Mobile to surpass PC http://blogs.forrester.com/susan_huynh/12-02-21- mobile_internet_users_will_soon_surpass_pc_internet_users_globally •  Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477 •  David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed May 2012 •  15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628 •  Photo of wine country from Amador Vintners association http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg •  Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp •  2/3 of marriages last 10 years http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html •  Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24 •  Cloud computing http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud- services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012