1. PERSONAL BRAND EXPLORATION
Siera Moyeda
Project & Portfolio I: Week 1
May 6th, 2023

2. My name is Siera Moyeda. I am a student for the
Digital Marketing Bachelor’s Degree program at
Full Sail University. I have always had interest in
and experience within the medical
fi
eld, be that for
humans or animals. I am a very caring and
compassionate person with a passion for helping
those that are in need. I have been in some
compromising situations and know how incredibly
important it is to be open, honest, caring and
empathetic to others. I have an eye for detail and
want nothing more than to help businesses in the
medical
fi
eld grow their business and help as
many people or animals in need.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Director
• Account Supervisor
BRAND ARCHETYPE - The
difference between me and others
doing this work in this
fi
eld is that I
have the passion just like those who
created the business to help others.
My goal is to care for others
whereas other’s goals are to take
care of themselves.
Marketing Manager for the Medical Health Field

4. [Hiring Managers/Recruiters of Health Field Businesses]
TARGET AUDIENCE
Pam McLeod
Outreach Plan:
• I actually already have almost daily contact with her. I
currently work for this company.
• I can contact her via What’s App, Facebook or by
phone.
• In order to discuss working within the marketing
department I will have to graduate and have
experience. She knows I am already working towards
this.
CFO at Mobile IV Nurses
Aynsley
Outreach Plan:
• I will grow my LinkedIn Pro
fi
le to be able to view her
pro
fi
le and contact her.
• First mode of contact would be to contact her through
LinkedIn and
fi
nd out what she is looking for for the
company.
• I plan on continuing contact with her after initially
reaching out.
Practice Manager at Benarda
Veterinary Hospital
Joseph Lopez
Outreach Plan:
• I will have to graduate within my degree program and
have some experience before reaching out to begin
marketing for them.
• I actually have his Facebook and personal phone
number to contact him.
• I can follow up within 6 months of graduation to see if
they need assistance within their marketing
department.
CEO at Arizona IV Medics
Owner at OMG Marketing

5. GOALS
Short Term: (Immediately After Graduation, 2026)
• Begin working in Mobile IV Nurses marketing
department.
‣ Begin an entry level position in marketing
within 6 months of graduation.
Mid Term: (2031)
• Move up to be under the marketing manager.
‣ Begin working under the marketing manager
within 5 years.
Long Term: (2041)
• Hold the marketing manager position.
‣ Be the one in charge of marketing across all
companies (currently 4) within 15 years.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphics or Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Software Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Computer Skills Novice / Adept / Expert
Document Management Software
SOFT
HARD
Novice / Adept / Expert
Desktop Publishing Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert

7. I help healthcare businesses help their
patients and stand out from their competitors
by keeping them active, engaged and up to
date on the latest trends online through
social media and websites.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media work for Arizona IV Medics
• Dispatcher for Mobile IV Nurses
Education:
• Veterinary Assistant Certi
fi
cation, Animal
Behavior College (ABC)
• Digital Marketing, B.S., Full Sail University (Exp. 2026)
Leadership Roles:
• I have opened and closed stores as well
as trained employees in both the
customer service
fi
eld and dispatchers for
mobile iv therapy.

9. COMPETITION
Reno Hart
Industry Experience:
• Digital Marketing Student
Education:
• Associates Degree in General Studies at South Puget
Sound Community College
• Current Student at Full Sail University for Digital
Marketing
Leadership Experience:
• Shift Supervisor for Allied Universal
Skills and Pro
fi
ciencies:
• Social Media Marketing Tips - LinkedIn Learning
• Google Sheets Essential Training - LinkedIn Learning
• Learning Adobe Fonts - LinkedIn Learning
Siera Moyeda
Overall Online Presence:
• Reno has 69 connections on LinkedIn. He does not
have his banner customized but does have a
professional headshot as his image. His pro
fi
le is fairly
detailed with a lot of experience, skills and certi
fi
cates. I
am unsure if he is on other social media as his only
contact is his LinkedIn pro
fi
le and he does have his
URL customized.
• Grade: Average 50 out of 100
Industry Experience:
• Digital Marketing Student
Education:
• Veterinary Assistant Certi
fi
cation at Animal Behavior
College
• Current Student at Full Sail University for Digital
Marketing
Leadership Experience:
• Team Lead at Dollar General
• Dispatch Trainer at Arizona IV Medics
Skills and Pro
fi
ciencies:
• Designing a Business Card - LinkedIn Learning
• Typography: Working With Grids - LinkedIn Learning
• Layout and Composition - LinkedIn Learning
Overall Online Presence:
• I just opened my LinkedIn pro
fi
le. I do not have any
information or pictures
fi
lled out yet. I do however have
a Facebook and am very active on that. I also have an
Instagram and Snapchat, however I am not active on
either.
• Grade: Poor 25 out of 100

10. COMPETITION
Stephanie Wood
Noteworthy Experience:
• Digital Marketing Strategist for BeAlive
• Social Media Manager for Woodruff
• Senior Social Media Specialist for Woodruff
Siera Moyeda
Industry Experience:
• Social Media & Digital Marketing
Strategy
Education:
• Bachelor of Arts at Loyola University Chicago
Skills and Pro
fi
ciencies:
• Microsoft Excel - 2 endorsements
• Sustainability - 1 endorsements
• Facebook Ads - 2 endorsements
Overall Online Presence:
• Stephanie has over 500 connections on LinkedIn. She
does have her banner
fi
lled out and she has a
professional headshot as her picture. Her pro
fi
le is very
well
fi
lled out with a ton of experience and skills listed. I
assume she has other social media as she specializes
in this and she has posts and pictures on her LinkedIn
pro
fi
le as well. She does have her URL customized.
• Grade: Superior 100 out of 100
Industry Experience:
• Digital Marketing Student
Education:
• Veterinary Assistant Certi
fi
cation at Animal Behavior
College
Leadership Experience:
• Team Lead at Dollar General
• Dispatch Trainer at Arizona IV Medics
Skills and Pro
fi
ciencies:
• Designing a Business Card - LinkedIn Learning
• Typography: Working With Grids - LinkedIn Learning
• Layout and Composition - LinkedIn Learning
Overall Online Presence:
• I just opened my LinkedIn pro
fi
le. I do not have any
information or pictures
fi
lled out yet. I do however have
a Facebook and am very active on that. I also have an
Instagram and Snapchat, however I am not active on
either.
• Grade: Poor 25 out of 100

11. BRAND POSITION
For healthcare businesses who need sustainable,
up to date and engaging marketing strategies, I
provide detail oriented, distinctive social media
and advertisements because my work is fueled by
passion in the
fi
eld of medicine and helping other
people just like you.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiDay Programmatic Marketing Summit
‣ May 22-24 2023 | Palm Springs, CA
• Gartner Marketing Symposium/Xpo
‣ May 22-24 2023 | Denver, CO
• DigiMarCon Las Vegas 2023
‣ November 13-14 | Las Vegas, NV
Digital Marketing
• Primary Content: To start I plan on publishing assignments I
have done that I am proud of. I have already started
publishing advertisements and Photoshop/Illustrator projects I
have completed. I plan on doing more work outside of school
to practice. Everything I am proud of I plan to publish to
promote myself.
• Primary Tools: I plan on using Facebook, Instagram,
LinkedIn and TikTok to promote my content. I would like to
publish content once a week minimum. This would be through
either posts, pictures or videos of my work.
• Website: I will use it to publish some of my work and show
how I am different than other digital marketers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to
fi
nd a mentor that is currently working doing a
job I would like to do, for example social media
marketing. Their lifestyle does not matter as much to
me as much as their experience. Establish relationship
by July 1st, 2023.
Formal Education
• Digital Marketing Bachelor’s Degree from Full Sail
University in 2026
• 5 more industry related LinkedIn Learning certi
fi
cations
within the next 6 months
Technical Skills
• Watch “SharePoint for document management” -
LinkedIn Learning, May 2023
• Watch “Publisher Essential Training (Microsoft 365)” -
LinkedIn Learning, June 2023
• Watch “JavaScript Essential Training” - LinkedIn
Learning, July 2023
Soft Skills
• Watch “Persuading Others” - LinkedIn Learning, August
2023
• Watch “Conducting Measurement Systems Analysis
(MSA)”, September 2023
• Watch “Introduction to Employee Relations” - LinkedIn
Learning, October 2023

14. Siera Moyeda
You know how most businesses are not active
enough on their social media? Well, what I do is keep
their pages up to date and engage with potential vendors/sponsorships. In
fact, I helped Mobile IV Nurses create a sponsorship with a multi million
dollar company named “Million Dollar Mingle” to give IV’s to their party goers
and increase their market share.
“

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved May 7, 2023, from https://www.onetonline.org/
link/details/11-2021.00
Adams, B. (n.d.). Top Digital Marketing Conferences in 2023.
Investis Digital. Retrieved May 7, 2023, from https://
www.investisdigital.com/blog/performance-marketing/top-
digital-marketing-conferences
Keep learning in the moments that matter. LinkedIn Learning
with Lynda: Online Training Courses for Creative,
Technology, Business Skills. (n.d.). Retrieved May 7,
2023, from https://www.linkedin.com/learning/?
u=50813145
Meet the Doctors & Staff in Tucson, AZ. Benarda Veterinary
Hospital. (n.d.). Retrieved May 7, 2023, from https://
benardavet.com/meet-the-doctors-staff/
Pelta, R. (2022, October 17). 15 Transferable Skills Companies
Want: Examples & De
fi
nitions: FlexJobs. FlexJobs Job
Search Tips and Blog. Retrieved May 7, 2023, from
https://www.
fl
exjobs.com/blog/post/transferable-skills/
Reno Hart - receptionist - outdoor research | linkedin. (n.d.).
Retrieved May 7, 2023, from https://www.linkedin.com/in/
reno-hart
Stephanie (Sanford) Wood - Social Media and Digital
Marketing Strategy - Marketing Analytics - Sustainability
Marketing | linkedin. (n.d.). Retrieved May 7, 2023, from
https://www.linkedin.com/in/stephaniesanford/
What is a mentor, and how do you
fi
nd one? Business News
Daily. (n.d.). Retrieved May 7, 2023, from https://
www.businessnewsdaily.com/6248-how-to-
fi
nd-
mentor.html
YouTube. (2021). YouTube. Retrieved May 7, 2023, from
https://www.youtube.com/watch?
v=HO83P3rtsnE&t=622s.