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Urban Planning:
Transforming cities 2.
Francisco Rincón
Siemens One Manager Spain. Barcelona, November 30th, 2011

                                               © Siemens AG 2011. All rights reserved.
Megatrends imply significant challenges for city
designers, decision makers and citizens


  Megatrends                                                  Sustainable Urban Development
               Globalization & Urbanization                     Cities are competing globally
                 Global players / trade volume increase         to make their urban areas
                 2030: 60% of population in cities              attractive to live and to invest in
                 High density living demands for new
                 patterns in infrastructure                                     Compe-
                                                                               titiveness
               Demographic Change
                 65+ generation will nearly double                             Gover-
                 by 2030 (from 7% to 12%)                                      nance
                                                                    Environ-                Quality
                 Need for adequate infrastructures                 ment                       of Life
                 as well as health- and elder care
                                                                Challenge to balance between
               Climate Change                                   competitiveness, environment and
                 Cities responsible for ~80% GHG                quality of life, and to finance
                 Need for resource efficiency                   infrastructure solutions
                 and environmental care                         Achieve committed CO2 targets



     What is feasible in terms of proven technology, and for what cost and RoI?

                                                                      © Siemens AG 2011. All rights reserved.
Seite 2                November 2011 - Barcelona          .                                                 .
Siemens insights into "how to become sustainable",
jointly developed with major world cities

                Megacity Challenges
                 Comprehensive analysis based on interviews with
                 over 500 city managers in 25 selected megacities
   Perception    Urban infrastructure trends and challenges as well
    studies      as global best practices
                 Commissioned research to GlobScan and MRCMH
                 Other studies: The Sustainable Cities Challenge in Canada,
                 ICT for City Management
                  Green City Index (commissioned research to EIU)
                   Index compares cities across 8 dimensions of
  Comparative      sustainability: CO2, Energy, Buildings, Transport,
    studies        Waste & Land Use, Water, Air, Governance
                   Europe, Africa, North / South America, Asia, Germany
                  Deep-Dives in infrastructure, e.g. Complete Mobility Index

                  Sustainable urban infrastructure series
    Implemen-     "How to become a sustainable city" with focus on
       tation     measures for resource efficiency and CO2 abatement
      studies     Examples: Dublin, London, Munich, Yekaterinburg,
                  Trondheim, ...

                                                                     © Siemens AG 2011. All rights reserved.
Seite 3              November 2011 - Barcelona          .                                                  .
Comparative Studies:
European Green City Index1)

16 quantitative and 14 qualitative indicators in 8 categories were assessed


  Green action plan                                                                           CO2 intensity
  Green management                                                                            CO2 emissions
  Public participation in green policy                    Green                               CO2 reduction strategy
  Nitrogen dioxide                                        gover-          CO2                 Energy consumption
  Sulphur dioxide                                         nance                               Energy intensity
  Ozone                                                                                       Renewable energy consumption
  Particulate matter                               Air                            Energy      Clean and efficient energy policies
  Air quality policies
                                                                 EGCI
  Water consumption                                                                           Energy consumption of
  Water leakages                                                                      Buil-   residential buildings
                                                 Water
  Waste water treatment                                                               dings   Energy efficient buildings standards
  Water efficiency                                                                            Energy efficient buildings initiatives
  and treatment policies                                 Waste &        Trans-
                                                         land use        port
  Municipal waste production                                                                  Use of non-car transport
  Waste reduction policies                                                                    Size of non-car transport network
  Green land use policies                                                                     Green transport promotion
                                                                                              Congestion reduction policies


   Set priorities of measures through identification of categories with performance below average

1) A research project conducted by the Economist Intelligence Unit, sponsored by Siemens
                                                                                              © Siemens AG 2011. All rights reserved.
Seite 4                          November 2011 - Barcelona                        .                                                 .
Green City Index helps
to identify categories to focus on


Overall                       CO2                         Energy                         Buildings                      Transport
      City           Score          City          Score         City         Score            City              Score        City         Score
  1   Copenhagen     87,3      1    Oslo           9,6     1    Oslo          8,7         1   Berlin             9,4     1   Stockholm     8,8
  2   Stockholm      86,7      2    Stockholm      9,0     2    Copenhagen    8,7         1   Stockholm          9,4     1   Amsterdam     8,4
  3   Oslo           84,0      3    Zurich         8,5     3    Vienna        7,8         3   Oslo               9,2     3   Copenhagen    8,3
  4   Vienna         83,3      4    Copenhagen     8,4     4    Stockholm     7,6         4   Copenhagen         9,2     4   Vienna        8,0
  5   Amsterdam       83,0
                               5    Brussels       8,3     5    Amsterdam     7,1         5   Helsinki           9,1     5   Oslo          7,9
  6   Zurich          82,3
                               6    Paris          7,8     6    Zurich        6,9         6   Amsterdam          9,0     6   Zurich        7,8
  7   Helsinki        79,3
                               7    Rome           7,6     7    Rome          6,4         7   Paris              8,9     7   Brussels      7,5
  8   Berlin          79,0
                               8    Vienna         7,5     8    Brussels      6,2         8   Vienna             8,6     8   Bratislava    7,2
  9   Brussels        78,0
                               9    Madrid         7,5     9    Lisbon        5,8         9   Zurich             8,4     9   Helsinki      7,1
 10   Paris           73,2
 11   London          71,6     10   London         7,3    10    London        5,6        10   London             8,0    10   Budapest      6,6
 12   Madrid          67,1                                                               12   Brussels           7,1    10   Tallinn       6,6
 13   Vilnius         62,8
 14   Rome            62,6    Water                       Waste and                      Air quality                    Environmental
 15   Riga            59,6                                land use                                                      Governance
 16   Warsaw          59,0
 17   Budapest        57,6          City          Score         City         Score            City              Score        City         Score
 18   Lisbon          57,3     1    Amsterdam      9,2     1    Amsterdam     9,0         1   Vilnius            9,4     1   Brussels      10,0
 19   Ljubljana       56,4     2    Vienna         9,1     2    Zurich        8,8         2   Stockholm          9,4     1   Copenhagen    10,0
 20   Bratislava      56,1     3    Berlin         9,1     3    Helsinki      8,7         3   Helsinki           8,8     1   Helsinki      10,0
 21   Dublin          54,0     4    Brussels       9,1     4    Berlin        8,6         4   Dublin             8,6     1   Stockholm     10,0
 22   Athens          53,1     5    Copenhagen     8,9     5    Vienna        8,6         5   Copenhagen         8,4     5   Oslo          9,7
 23   Tallinn         53,0     5    Zurich         8,9     6    Oslo          8,2         6   Tallinn            8,3     6   Warsaw        9,7
 24   Prague          49,8     7    Madrid         8,6     7    Copenhagen    8,1         7   Riga               8,3     7   Paris         9,4
 25   Istanbul        45,2     8    London         8,6     8    Stockholm     8,0         8   Berlin             7,9     7   Vienna        9,4
 26   Zagreb          42,4
                               9    Paris          8,6     9    Vilnius       7,3         9   Zurich             7,7     9   Berlin        9,3
 27   Belgrade        40,0
                               10   Prague         8,4    10    Brussels      7,3        10   Vienna             7,6    10   Amsterdam     9,1
 28   Bucharest       39,1
 29   Sofia           36,9                                                               16   Brussels           6,9
 30   Kiev            32,3



      Areas to start with improvements
                                                                                                           © Siemens AG 2011. All rights reserved.
Seite 5                             November 2011 - Barcelona                        .                                                           .
The Green City Index research series
assesses more than 100 cities worldwide


                                                      European Green City Index (Dec 2009, Copenhagen)
                                                      German Green City Index (June 2011, tbc)




US / Canada
Green City Index
(June 2011, Aspen)




                                                                                                  Asian Green
Latin America                                                                                       City Index
Green City Index                                                                               (Feb 2011, Singapore)
(Nov 2010. Mexico City)


                                                        African Green
                                                        City Index
                                                        (Dec 2011, Durban)



                                                                             © Siemens AG 2011. All rights reserved.
Seite 6                   November 2011 - Barcelona       .                                                        .
Our unique environmental portfolio makes Siemens
the perfect partner for sustainable urban development




   www.siemens.com/urbanization




                                                  © Siemens AG 2011. All rights reserved.
Seite 7           November 2011 - Barcelona   .                                         .
Pioneering solutions:
  Siemens examples for energy efficiency in the city

  Existing technology achieves high gains in efficiency and CO2 abatement


Renewables           CO2-free energy            Building                Traffic management
Wind turbines:       to the city                technologies            system                    SIPLINK
Efficiency up from   Example HVDC:              30% less energy used     Traffic speed: +37%      12 tons less CO2 emis-
1 MW to 6 MW         China 800 kV,              through building         Commuter times cut       sions per ship and day
(gearless)           6.4 GW, 2,000 km           energy management        by 17%                   by local grid connection




Efficient energy     High-voltage urban
production           link                       Industry                Complete Mobility         Street lighting
Combined Cycle:      Efficient energy           40% less energy         Higher attractiveness     Potential in Europe:
From 50% to 60%      transport by HV close      consumption with        of public transport       3.5 million tons less
Steam Power Plant:   to the consumer            variable-speed drives   (reduced waiting and      CO2 emissions with
From 40% to 47%                                                         up to 20% fuel savings)   LED systems


                                                                                  © Siemens AG 2011. All rights reserved.
  Seite 8                 November 2011 - Barcelona                 .                                                   .
Implementation Study:
Pilot London1)


                          Findings (time horizon: 2025)                                                              Results
                                                                    Average                                            Two-third of all CO2- abating
                                       Abatement                abatement cost /        Additional
                                       potential Mt                 savings             investment                     technologies pay back their
               Levers                  CO2                         EUR/t CO2            bn EUR                         invest
                                                                                                                       ~75% of the abatement potential
               Insulation                                 4.5                30                               10.4     lies in the hands of individuals /
                                                    2.7                       150           1.0
                                                                                                                       businesses who make
   Buildings




               Heating efficiency
                                                                                                                       technological choices
               Lighting                       1.4                            120            0.9                        The total investment required
               Appliances                     1.3                             190           0.8                        constitutes less than 1% of
                                                                                                                       London's total economic output
               Other                     0.7                    460                                     7.3            until 2025
               Higher car efficiency       1.2                                    320        2.4                     Conclusions
                                                                                                                       Financial prioritization
   Transport




               Insulation Biofuels       0.5                          140               -

                                        0.3                 1,700                                  5.3
                                                                                                                       Broad technology expertise
               Hybrid passenger cars
                                                                                                                       across infrastructure areas is
               Hybrid bus               0.2                                       240    0.5                           mandatory to identify suitable
                                                                                                                       combinations of solutions >
               Other                      0.9                       230                           4.3
                                                                                                                       roadmap
   Energy




               Energy mix                             3.7               40                  1.1                        Sustainability makes city
                                                2.1                          90                   4.0
                                                                                                                       decision makers to think and act
               CHP
                                                                                                                       as one

1) Siemens Sustainable Urban Infrastructure – London Study, a research project
   conducted by the McKinsey, sponsored by Siemens
                                                                                                                       © Siemens AG 2011. All rights reserved.
Seite 9                                    November 2011 - Barcelona                                          .                                              .
Further examples on implementation studies
executed by Siemens


 China: business district in                                      Russia: Yekaterinburg
 a major city – CO2 abatement                                     Energy Efficiency2) potential 2020
  CO2 abatement potential of 46%                                      44% with "most common" technology
   Gross Floor Area >10mn m2, ROI: 3-4 yrs                            79% with "best" available technology
   Intelligent building automation (14%)                           Top 12 technological levers:
   Lighting automation (7%)                                          Cover all infrastructures in the City
     Energy saving lamps (6%)                                        Account for 51% of top-down potential
     New Building KPI system (kwh/m²/a)                              Save 1bn m3 of gas or 2 days of Russian gas
                                                                     export (2008)
     "Siemens is the best among low-carbon experts"1)


 European City: Energy Efficiency,                                Italy: Airport
 CO2/NO2 abatement                                                Energy Efficiency

  Top 9 technological levers:                                        68% less energy cost potential via
  512t CO2/2,9t NO2 abatement per year, e.g.                           Solar power
     Street lighting: 99 GWh > 67 GWh (-31%)                            Combined heat and power
     Harbor: -81% CO2 emissions                                         Building insulation and automation
     Hybrid bus: -30% CO2 emissions, 1 mn liter less                   Lighting
     fuel consumption
                                                                     Savings: ~3mn€ per year
     RoI: 2-8 years


1) Customer comment     2) Within the German-Russian governmental dialogue
                                                                                         © Siemens AG 2011. All rights reserved.
Seite 10                    November 2011 - Barcelona                        .                                                 .
City Account Managers and Global Cities CoC* in
London with hubs in the US and China




                                              Global CoC Cities
                     CoC Cities
                                                                      CoC Cities




                    Supported by a new Global CoC1) Cities London, and further CoC Cities in US and
                    China focusing on:
                      Urban development
                      City account management development
                      Solution and integration / international projects
                      Marketing and communications

1) CoC: Center of Competence                                                 © Siemens AG 2011. All rights reserved.
Seite 11                       November 2011 - Barcelona          .                                                .
The Crystal at a glance


Vision
       The Crystal is a global knowledge hub for urban sustainability and
       environmental technologies




http://thecrystal.org/
                                                         © Siemens AG 2011. All rights reserved.
Seite 12                 November 2011 - Barcelona   .                                         .
The Crystal at a glance


   Combined “exhibition and conference
   facilities” with office space
   Audience includes “key decision-makers
   and general public”
   Dedicated Siemens hospitality activities
   during the 2012 Games
   Part of 2012 legacy, supporting local
   schools attracting green investment


                                                  Key Figures
                                                   Exhibition: 2000m2
                                                   Auditorium: 270 seats
                                                   Office space: ca. 160 desks
                                                   Expected visitors: 100,000+ per year

                                                                 © Siemens AG 2011. All rights reserved.
Seite 13              November 2011 - Barcelona      .                                                 .
Thank you!




                          http://thecrystal.org/




                                                       © Siemens AG 2011. All rights reserved.
Seite 14     November 2011 - Barcelona             .                                         .

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Smart City Expo: Making cities work

  • 1. Urban Planning: Transforming cities 2. Francisco Rincón Siemens One Manager Spain. Barcelona, November 30th, 2011 © Siemens AG 2011. All rights reserved.
  • 2. Megatrends imply significant challenges for city designers, decision makers and citizens Megatrends Sustainable Urban Development Globalization & Urbanization Cities are competing globally Global players / trade volume increase to make their urban areas 2030: 60% of population in cities attractive to live and to invest in High density living demands for new patterns in infrastructure Compe- titiveness Demographic Change 65+ generation will nearly double Gover- by 2030 (from 7% to 12%) nance Environ- Quality Need for adequate infrastructures ment of Life as well as health- and elder care Challenge to balance between Climate Change competitiveness, environment and Cities responsible for ~80% GHG quality of life, and to finance Need for resource efficiency infrastructure solutions and environmental care Achieve committed CO2 targets What is feasible in terms of proven technology, and for what cost and RoI? © Siemens AG 2011. All rights reserved. Seite 2 November 2011 - Barcelona . .
  • 3. Siemens insights into "how to become sustainable", jointly developed with major world cities Megacity Challenges Comprehensive analysis based on interviews with over 500 city managers in 25 selected megacities Perception Urban infrastructure trends and challenges as well studies as global best practices Commissioned research to GlobScan and MRCMH Other studies: The Sustainable Cities Challenge in Canada, ICT for City Management Green City Index (commissioned research to EIU) Index compares cities across 8 dimensions of Comparative sustainability: CO2, Energy, Buildings, Transport, studies Waste & Land Use, Water, Air, Governance Europe, Africa, North / South America, Asia, Germany Deep-Dives in infrastructure, e.g. Complete Mobility Index Sustainable urban infrastructure series Implemen- "How to become a sustainable city" with focus on tation measures for resource efficiency and CO2 abatement studies Examples: Dublin, London, Munich, Yekaterinburg, Trondheim, ... © Siemens AG 2011. All rights reserved. Seite 3 November 2011 - Barcelona . .
  • 4. Comparative Studies: European Green City Index1) 16 quantitative and 14 qualitative indicators in 8 categories were assessed Green action plan CO2 intensity Green management CO2 emissions Public participation in green policy Green CO2 reduction strategy Nitrogen dioxide gover- CO2 Energy consumption Sulphur dioxide nance Energy intensity Ozone Renewable energy consumption Particulate matter Air Energy Clean and efficient energy policies Air quality policies EGCI Water consumption Energy consumption of Water leakages Buil- residential buildings Water Waste water treatment dings Energy efficient buildings standards Water efficiency Energy efficient buildings initiatives and treatment policies Waste & Trans- land use port Municipal waste production Use of non-car transport Waste reduction policies Size of non-car transport network Green land use policies Green transport promotion Congestion reduction policies Set priorities of measures through identification of categories with performance below average 1) A research project conducted by the Economist Intelligence Unit, sponsored by Siemens © Siemens AG 2011. All rights reserved. Seite 4 November 2011 - Barcelona . .
  • 5. Green City Index helps to identify categories to focus on Overall CO2 Energy Buildings Transport City Score City Score City Score City Score City Score 1 Copenhagen 87,3 1 Oslo 9,6 1 Oslo 8,7 1 Berlin 9,4 1 Stockholm 8,8 2 Stockholm 86,7 2 Stockholm 9,0 2 Copenhagen 8,7 1 Stockholm 9,4 1 Amsterdam 8,4 3 Oslo 84,0 3 Zurich 8,5 3 Vienna 7,8 3 Oslo 9,2 3 Copenhagen 8,3 4 Vienna 83,3 4 Copenhagen 8,4 4 Stockholm 7,6 4 Copenhagen 9,2 4 Vienna 8,0 5 Amsterdam 83,0 5 Brussels 8,3 5 Amsterdam 7,1 5 Helsinki 9,1 5 Oslo 7,9 6 Zurich 82,3 6 Paris 7,8 6 Zurich 6,9 6 Amsterdam 9,0 6 Zurich 7,8 7 Helsinki 79,3 7 Rome 7,6 7 Rome 6,4 7 Paris 8,9 7 Brussels 7,5 8 Berlin 79,0 8 Vienna 7,5 8 Brussels 6,2 8 Vienna 8,6 8 Bratislava 7,2 9 Brussels 78,0 9 Madrid 7,5 9 Lisbon 5,8 9 Zurich 8,4 9 Helsinki 7,1 10 Paris 73,2 11 London 71,6 10 London 7,3 10 London 5,6 10 London 8,0 10 Budapest 6,6 12 Madrid 67,1 12 Brussels 7,1 10 Tallinn 6,6 13 Vilnius 62,8 14 Rome 62,6 Water Waste and Air quality Environmental 15 Riga 59,6 land use Governance 16 Warsaw 59,0 17 Budapest 57,6 City Score City Score City Score City Score 18 Lisbon 57,3 1 Amsterdam 9,2 1 Amsterdam 9,0 1 Vilnius 9,4 1 Brussels 10,0 19 Ljubljana 56,4 2 Vienna 9,1 2 Zurich 8,8 2 Stockholm 9,4 1 Copenhagen 10,0 20 Bratislava 56,1 3 Berlin 9,1 3 Helsinki 8,7 3 Helsinki 8,8 1 Helsinki 10,0 21 Dublin 54,0 4 Brussels 9,1 4 Berlin 8,6 4 Dublin 8,6 1 Stockholm 10,0 22 Athens 53,1 5 Copenhagen 8,9 5 Vienna 8,6 5 Copenhagen 8,4 5 Oslo 9,7 23 Tallinn 53,0 5 Zurich 8,9 6 Oslo 8,2 6 Tallinn 8,3 6 Warsaw 9,7 24 Prague 49,8 7 Madrid 8,6 7 Copenhagen 8,1 7 Riga 8,3 7 Paris 9,4 25 Istanbul 45,2 8 London 8,6 8 Stockholm 8,0 8 Berlin 7,9 7 Vienna 9,4 26 Zagreb 42,4 9 Paris 8,6 9 Vilnius 7,3 9 Zurich 7,7 9 Berlin 9,3 27 Belgrade 40,0 10 Prague 8,4 10 Brussels 7,3 10 Vienna 7,6 10 Amsterdam 9,1 28 Bucharest 39,1 29 Sofia 36,9 16 Brussels 6,9 30 Kiev 32,3 Areas to start with improvements © Siemens AG 2011. All rights reserved. Seite 5 November 2011 - Barcelona . .
  • 6. The Green City Index research series assesses more than 100 cities worldwide European Green City Index (Dec 2009, Copenhagen) German Green City Index (June 2011, tbc) US / Canada Green City Index (June 2011, Aspen) Asian Green Latin America City Index Green City Index (Feb 2011, Singapore) (Nov 2010. Mexico City) African Green City Index (Dec 2011, Durban) © Siemens AG 2011. All rights reserved. Seite 6 November 2011 - Barcelona . .
  • 7. Our unique environmental portfolio makes Siemens the perfect partner for sustainable urban development www.siemens.com/urbanization © Siemens AG 2011. All rights reserved. Seite 7 November 2011 - Barcelona . .
  • 8. Pioneering solutions: Siemens examples for energy efficiency in the city Existing technology achieves high gains in efficiency and CO2 abatement Renewables CO2-free energy Building Traffic management Wind turbines: to the city technologies system SIPLINK Efficiency up from Example HVDC: 30% less energy used Traffic speed: +37% 12 tons less CO2 emis- 1 MW to 6 MW China 800 kV, through building Commuter times cut sions per ship and day (gearless) 6.4 GW, 2,000 km energy management by 17% by local grid connection Efficient energy High-voltage urban production link Industry Complete Mobility Street lighting Combined Cycle: Efficient energy 40% less energy Higher attractiveness Potential in Europe: From 50% to 60% transport by HV close consumption with of public transport 3.5 million tons less Steam Power Plant: to the consumer variable-speed drives (reduced waiting and CO2 emissions with From 40% to 47% up to 20% fuel savings) LED systems © Siemens AG 2011. All rights reserved. Seite 8 November 2011 - Barcelona . .
  • 9. Implementation Study: Pilot London1) Findings (time horizon: 2025) Results Average Two-third of all CO2- abating Abatement abatement cost / Additional potential Mt savings investment technologies pay back their Levers CO2 EUR/t CO2 bn EUR invest ~75% of the abatement potential Insulation 4.5 30 10.4 lies in the hands of individuals / 2.7 150 1.0 businesses who make Buildings Heating efficiency technological choices Lighting 1.4 120 0.9 The total investment required Appliances 1.3 190 0.8 constitutes less than 1% of London's total economic output Other 0.7 460 7.3 until 2025 Higher car efficiency 1.2 320 2.4 Conclusions Financial prioritization Transport Insulation Biofuels 0.5 140 - 0.3 1,700 5.3 Broad technology expertise Hybrid passenger cars across infrastructure areas is Hybrid bus 0.2 240 0.5 mandatory to identify suitable combinations of solutions > Other 0.9 230 4.3 roadmap Energy Energy mix 3.7 40 1.1 Sustainability makes city 2.1 90 4.0 decision makers to think and act CHP as one 1) Siemens Sustainable Urban Infrastructure – London Study, a research project conducted by the McKinsey, sponsored by Siemens © Siemens AG 2011. All rights reserved. Seite 9 November 2011 - Barcelona . .
  • 10. Further examples on implementation studies executed by Siemens China: business district in Russia: Yekaterinburg a major city – CO2 abatement Energy Efficiency2) potential 2020 CO2 abatement potential of 46% 44% with "most common" technology Gross Floor Area >10mn m2, ROI: 3-4 yrs 79% with "best" available technology Intelligent building automation (14%) Top 12 technological levers: Lighting automation (7%) Cover all infrastructures in the City Energy saving lamps (6%) Account for 51% of top-down potential New Building KPI system (kwh/m²/a) Save 1bn m3 of gas or 2 days of Russian gas export (2008) "Siemens is the best among low-carbon experts"1) European City: Energy Efficiency, Italy: Airport CO2/NO2 abatement Energy Efficiency Top 9 technological levers: 68% less energy cost potential via 512t CO2/2,9t NO2 abatement per year, e.g. Solar power Street lighting: 99 GWh > 67 GWh (-31%) Combined heat and power Harbor: -81% CO2 emissions Building insulation and automation Hybrid bus: -30% CO2 emissions, 1 mn liter less Lighting fuel consumption Savings: ~3mn€ per year RoI: 2-8 years 1) Customer comment 2) Within the German-Russian governmental dialogue © Siemens AG 2011. All rights reserved. Seite 10 November 2011 - Barcelona . .
  • 11. City Account Managers and Global Cities CoC* in London with hubs in the US and China Global CoC Cities CoC Cities CoC Cities Supported by a new Global CoC1) Cities London, and further CoC Cities in US and China focusing on: Urban development City account management development Solution and integration / international projects Marketing and communications 1) CoC: Center of Competence © Siemens AG 2011. All rights reserved. Seite 11 November 2011 - Barcelona . .
  • 12. The Crystal at a glance Vision The Crystal is a global knowledge hub for urban sustainability and environmental technologies http://thecrystal.org/ © Siemens AG 2011. All rights reserved. Seite 12 November 2011 - Barcelona . .
  • 13. The Crystal at a glance Combined “exhibition and conference facilities” with office space Audience includes “key decision-makers and general public” Dedicated Siemens hospitality activities during the 2012 Games Part of 2012 legacy, supporting local schools attracting green investment Key Figures Exhibition: 2000m2 Auditorium: 270 seats Office space: ca. 160 desks Expected visitors: 100,000+ per year © Siemens AG 2011. All rights reserved. Seite 13 November 2011 - Barcelona . .
  • 14. Thank you! http://thecrystal.org/ © Siemens AG 2011. All rights reserved. Seite 14 November 2011 - Barcelona . .