1. There’s black and white and then there’s Zebra
Unique marketing and communications solutions for your business

2. We appreciate that choosing the right Marketing
and PR Company for you is not always a simple
black and white decision. That’s why we’ve created
this brochure, to help you decide if Zebra is the right
company for you. So if you are looking to develop
a relationship with a Marketing and PR Company,
then remember there’s black and white and then
there’s Zebra.
Take a look inside to learn all about us, you’ll
be amazed at how big a service a small company
can provide!
Brochures • Newsletters •
Website copy • Tender copy
2 Zebra Marketing & Communications Ltd
Every Zebra has its own unique stripes, just like
every business has its own needs. Zebra Marketing
and Communications Ltd (Zebra) offers a bespoke
Marketing, Communications and PR service, tailored
to suit each client. We have over 25 years of
combined industry experience, from a variety
of different roles.
Our team at Zebra is small but experienced and
talented. Our working style is one of collaboration
and idea sharing, and we all have an important role
to play in any project we undertake. Our approach
to our work is to listen to your needs and respond
with a realistic proposal on how we can meet your
requirements. What makes us unique from our
competitors is our ability to become an integral
part of your team.
How we’ve earned our stripes

3. Communicating the brand
Storytelling is one of the most powerful tools
available to marketers; because plots and
characters are what connect people emotionally
to the brand. Zebra has a team of experienced
marketing writers that can establish continuity
of brand message throughout all marketing
channels. We will work with you to identify what
literature you need, before working with you to
make it happen.
Positioning the brand
Every company has different requirements, so
positioning yours correctly within your area of
business is where we can help. This often forms
a key part of the PR plan and can include industry
awards, sponsorship opportunities, CSR activity
and local community work.
It is important that you have a structured approach
to your marketing and PR – we will work with you
to establish what you are trying to achieve and how
you aim to get there. When it comes to crisis
management,‘No Comment’ is never an option.
But, Zebra is able to work as your press office to
respond promptly to press queries.
Selling the brand
Face-to-face contact with your target audience
is a vital component to marketing your brand,
and that’s why we offer a total event management
service. We can source the venue, organise the
catering, find the MC and all the other things that
need doing to ensure an event is a success. We are
happy to organise all types of events including
staff and customer conferences and exhibitions,
corporate, community and fundraising events and
award ceremonies. All you need to do is turn up
and enjoy!
Exhibit with Confidence
Alongside Black Iris Exhibitions, we also provide
half-day workshop training for exhibitors to equip
them with the right tools to generate leads and
‘Exhibit with Confidence’.
Getting the right people involved in the brand
To deliver excellence across all marketing channels,
collaboration with other key creative professionals
is essential. We work alongside trusted graphic
designers, exhibition stand designers,
photographers, videographers and web developers
that we have built strong relationships with to do
just that. For more information about whose
services we use, visit www.zebra-comms.co.uk.
Simply ‘the brand’
Marketing is as simple as you make it. You won’t
hear industry jargon from us or elaborate
justifications for why marketing is essential for
business. If you want straightforward marketing
and PR support, done well, then keep it simple,
choose Zebra.
Marketing matters
4
Email marketing • Brand guidelines •
Award submissions • Media relations
Zebra Marketing & Communications Ltd

4. We have a range of clients, both locally and
nationally, whose business sectors cover a variety
of different industries. From engineering and
construction, through to social housing, charities,
sport and various business services – we cover
them all!
Having a diverse client base means we have
developed the ability to adapt our writing style
to reflect our customer, recognising and identifying
the appropriate target audience, content and tone
of voice.
Words about our words...
6
Ads and advertorials • Features articles •
Crisis management • Event management
Zebra Marketing & Communications Ltd
“I Love it!... We couldn’t have produced anything of this quality
and standard in-house. We’re all over the moon with our
new-look newsletter!”
sarah smithson, stick‘n’step charity
“I loved what you did for Artistig - very creative! Thank you
very much.”
victoria lee, artistig
“Thank you so much for writing the submission for the Women
in Construction Awards. This is the first time I have received
industry recognition and I’m so grateful for Zebra’s help in
making this happen.”
mary alexander, northumbrian water
“The website looks great, and feels aligned to our new
strategy. Thanks again for all your hard works.”
graeme wylie, imtech

5. There is nothing better than putting a face to a
name, and the easiest way for us to understand
what you are trying to achieve is to meet for an
informal discussion.
If you can say it in 140 characters, why not get
in touch by tweeting us @Zebra_Marketing
(It’s easy to do, that was only 76 characters!)
Looking forward to hearing from you soon!
Team Zebra
Hot off the press
07702 736 763
info@zebra-comms.co.uk
www.zebra-comms.co.uk
We provide professional, high-quality marketing,
communications and PR support at affordable
prices. We pride ourselves on the quality of our
work and the service we provide - our pricing
is a fair reflection of this.
Our services are tailored to suit, and so too is our
pricing scheme. We charge for our time and any
additional costs, such as print and design, will be
outsourced and quoted for independently.
Each project has different objectives and how we
achieve these depends on how much of our time
is required. So the best way to understand how
we can help and how much it will cost, is to simply
get in touch for an informal, friendly chat with any
one of our team members! We can listen to your
needs and respond quickly with a fair and
reasonable quote.
Quality costs...