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Semelhante a Onrec Dubai 3 3 9 V1 1
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Onrec Dubai 3 3 9 V1 1
- 1. Onrec Dubai 2009 Making the World your Recruitment Marketplace Simon Conroy , CEO3 March 2009
- 3. Design
- 4. Build
- 6. Consultants
- 9. 10.5m User Visits Jan ‘09 125k Live Jobs Madgex Sites 3.9m CVs Online
- 11. Newspaper
- 12. TV
- 13. Radio
- 14. B2C
- 15. PortalLeverage your sales team
- 16. How to Attract International Candidates to Dubai and the GCC?
- 18. SOLUTION= WWW.
- 19. UX + BRAND & ID + TECHNOLOGY = CONVERSION
- 20. BRAND & ID UX TECHNOLOGY
- 30. BRAND & ID UX TECHNOLOGY
- 33. © Eames & Eames (1977)
- 34. © Eames & Eames (1977)
- 35. Cognitive overload “What does this all mean?” Time investment: “How long is this going to take?” Users start an activity, e.g. Apply for a job Disorientation: “How do I proceed?” Fatigue “This is tiring” A reduced number complete the activity they set out to do Drop-outs
- 36. Example: Convincing applicants to publish CVs This page shown after a job application. A natural place to leave the site. One of the highest value actions they can do here is publish their CV. We tested 4 different versions of this upsell (highlighted)
- 37. Clickthrough Uplift: -4% a b Control Condition c Clickthrough Uplift: 8.3% Clickthrough Uplift: 12.5% d
- 38. 50% Increase in applications per user visit 30% Increase in job views per user visit Guardian Jobs 40% Increase in user visits Source: comScore Sept07, ABCe Sept 07, HBX Sept 07-Jan 08
- 39. 68% Increase in Applications 24 Websites launched in 10 months Haymarket: thirdsectorjobs 50% Reduction in cost Per acquisition Sources: thirdsectorjobs.co.uk stats Jan-Jul 08, generated through Hitbox
- 40. BRAND & ID UX TECHNOLOGY
- 41. Captology: The study of computers as persuasive technology.
- 42. Technology isn’t the challenge anymore: developers can build almost anything that you can clearly envisage. The real challenge lies at the intersection of psychology, design and persuasion.
- 43. Captology: a field of research started by the Persuasive Technologies group at Stanford. As the owner of a job board, you must persuade site visitors that they should use your site.
- 45. Four Dimensions of Credibility (Fogg and Tseng, 1999) Assumptions: what we think the site should look like Based on a reference from a third party. Based on Past Experience with the site or company Found from simple inspection.
- 47. Contemporary
- 49. Classic styling
- 50. Strong use of colour
- 53. Contemporary
- 54. Simplicity and ease
- 58. Strong use of colour
- 59. Modern imagery
- 60. Professional
- 61. Contemporary
- 63. How to Attract International Candidates to Dubai and the GCC?
- 65. UX + BRAND & ID + TECHNOLOGY = CONVERSION
- 66. Thank you. Questions? simon.conroy@madgex.com
Notas do Editor
- i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
- i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
- So what did they find?
- i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
- To understand what your users are really doing, you have to get up close
- You have to see the whites of their eyes and their facial expressions.
- Any kind of frustration or delay will cause a proportion of users to give up and leave your site. Any option that isn’t presented in an enticing enough will manner will equally cause drop-out. The cumulative effect is huge.
- i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
- i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....