Deejay Group- Go to Market Strategy

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Presentation on Go to Market Strategy for Deejay Farms

Go To Market Strategy-
Deejay Farms

Agenda
• Deejay
• Procurement of Coconut
• Dimensions to Focus
• Product Portfolio
• Customer Segment
• Channel Strategy
• Partners
• Requisites

Deejay

Procurement of coconut
-State wise Productivity & Production details
State Productivity (nuts/ hectare) Production (mn nuts/annum)
Kerala 7046 6326
Tamilnadu 13133 4867
Karnataka 3139 1210
Andhra Pradesh 8577 892
Maharastra 914548 273.4

Dimensions to focus on

Product Portfolio
Deejay
Sampoorna
Deejay
Pushkala
Deejay
Vishwas
Coconut Water Milk
Sweets
Vinegar
Ice cream
Oil
Chips
Coir

Customer Segment
Retail Outlets
Corporates (OEM)
Wholesalers / Distributors
Farmers

Channel Strategy
-Urban Distribution Network
Deejay
C&F Agents
Redistributing
agents
Wholesalers /
Distributors
Retailers

Channel Strategy
-Rural Distribution Network
Hub &
Spoke
Model
Draw up a hit list of high potential villages from
various districts (HUBS)
Large distributors (Hubs) need to be appointed, they
would supply the product from Deejay's depot
in large towns and cities.
The hubs would appoint smaller distributors (Spokes)
in adjoining area so that the goods can be distributed

Channel Strategy
-Direct Channel
Corporates (OEM)
• Online
• Direct distribution
Farmers (Seeds)
• Direct distribution
• Rural distribution channel (Hubs)

Other Key Partners
Banks
•Tie up with bankers to provide financial assistance to
Farmers ( Nationalised and Private Banks)
Coconut Development Board
Other Government Bodies

Consumers
Online
Presence
Application
Marketing
Documents
Other
Promotional
Activities

Deejay Group- Go to Market Strategy

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1. Go To Market Strategy- Deejay Farms

2. Agenda • Deejay • Procurement of Coconut • Dimensions to Focus • Product Portfolio • Customer Segment • Channel Strategy • Partners • Requisites

4. Procurement of coconut -State wise Productivity & Production details State Productivity (nuts/ hectare) Production (mn nuts/annum) Kerala 7046 6326 Tamilnadu 13133 4867 Karnataka 3139 1210 Andhra Pradesh 8577 892 Maharastra 914548 273.4

5. Dimensions to focus on

6. Product Portfolio Deejay Sampoorna Deejay Pushkala Deejay Vishwas Coconut Water Milk Sweets Vinegar Ice cream Oil Chips Coir

7. Customer Segment Retail Outlets Corporates (OEM) Wholesalers / Distributors Farmers

8. Channel Strategy -Urban Distribution Network Deejay C&F Agents Redistributing agents Wholesalers / Distributors Retailers

9. Channel Strategy -Rural Distribution Network Hub & Spoke Model Draw up a hit list of high potential villages from various districts (HUBS) Large distributors (Hubs) need to be appointed, they would supply the product from Deejay's depot in large towns and cities. The hubs would appoint smaller distributors (Spokes) in adjoining area so that the goods can be distributed

10. Channel Strategy -Direct Channel Corporates (OEM) • Online • Direct distribution Farmers (Seeds) • Direct distribution • Rural distribution channel (Hubs)

11. Other Key Partners Banks •Tie up with bankers to provide financial assistance to Farmers ( Nationalised and Private Banks) Coconut Development Board Other Government Bodies

12. Consumers Online Presence Application Marketing Documents Other Promotional Activities