The document discusses effective ways of recruiting through social media recruiting. It notes that social media recruiting combines employer branding and recruitment marketing to interact with both active and passive job applicants online. It provides five methods for effective social media recruiting: identifying the appropriate social media platform; enhancing recruiting and application processes; matching the online tone to the company brand; engaging interested users personally and humanely; and using social media groups to post vacancies while giving and receiving endorsements. The document was created by Shreya Patil for a rotational internship program task on different and effective recruitment methods.