Viral marketing strategy of TESLA motors

1. TESLA MOTORS
Presented by
• Shreeyog Rajopadhye (11008350)
• Ameya Waghmare (11008346)

2. INTRODUCTION
• TESLA is an automotive company that
manufactures, designs and sells electric
vehicles led by CEO Elon Musk.
• Named after scientist Nikola Tesla.
• Logo of the company is a stylish letter T which
stands for the name of the company.
• Impressive product line includes Model S ,
Model X and the newly launched Model 3.

4. IMPETUS
WHY ELECRIC VEHICLES?
•Pollution is increasing day by day
•Electric vehicle is a better option
•Less moving parts
•Less maintenance
•More importantly zero emission
WHY TESLA?
•Growing automobile industry (sales of 73.9 million cars in 2015)
•Manufacturers give more advanced and more safe cars
•Tesla gives technologically advanced cars (e.g. auto pilot)
• Zero emission
• Whole new marketing strategy
•Company has done viral marketing in the most significant way.
•Company gives test rides of cars
•One has to book a Tesla online
•Going to be a next big thing in this industry

6. VIRAL MARKETING
• Promoting a brand by using available social media
• Campaign should grow the brand name like a virus in
a computer
• Today, any video posted on you tube goes vial and
gets millions of views in few hours
• It is an advantage for a company to grow its brand
• Flash mobs, sponsoring an event , partnership etc.
are ways of viral marketing
• For example EPL’s title sponsor is BARCLAYS BANK,
PEPSI is title sponsor of IPL, RED BULL conducts cliff
diving championship etc.

7. Marketing Strategy
• They have the strangest car showrooms.
THIS WORKS!!!!!

8. Marketing Strategy
According to Tesla CEO Elon Musk, “Existing franchise dealers have a
fundamental conflict of interest between selling gasoline cars, which
constitute the vast majority of their business, and selling the new
technology of electric cars.”

9. Marketing Strategy

10. Target Groups
• Target Group based on Sinus Milieu.
• Established Conservative
• Liberal Intellectual
• New Middle Class
• Movers & Shakers

12. Strength Weakness Opportunity Threat
Possible Potential using SWOT
• Unique position
in the industry.
• Energy efficient &
ground breaking
products.
• Strong investors
& partners.
• Supplier to big
companies.
• Pricy cars.
• Limited
production.
• Time consuming
delivery.
• Less expertise.
• Cost reduction in
manufacturing.
• Subsidy to green
companies.
• Commercial
segment.
• Cut throat
competition.
• Less attractive to
younger
generation.

13. Strategies
Strength –Opportunities
• Can collaborate with partners
• Can build a gigafactory to
manufacture batteries for its
vehicles to reduce costs.
• People are more concerned
for the environment
nowadays so increase in
demand.
Opportunities-Weaknesses
• Launch more budget and
feature packed cars.
• Such cars would increase
sales which could
generate more revenue
and reduce debts.
Strength- Threats
• Hydrogen powered cars
if launched may affect
innovative image.
• The company is
relatively new and it may
get difficult if the
investors pull off.
Threats –Weakness
• Competitors like BMW,
Audi , VW are launching
their own EV.
• Dependence on other
companies for parts.

14. Marketing Channels
• Tesla Motor Clubs.
• Sponsor environment friendly campaign to
promote EV.
• Expand official stores.
• Buying ad spots.
• Collaborate with Hollywood movies.

15. THANK YOU FOR YOUR ATTENTION!