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Semelhante a Social media strategy for icann 64 at large social media working group
Semelhante a Social media strategy for icann 64 at large social media working group (20)
Mais de Shreedeep Rayamajhi
Mais de Shreedeep Rayamajhi (20)
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Último (20)
Social media strategy for icann 64 at large social media working group
- 1. Social media Strategy for ICANN 64 International Strategy Local Strategy 1. Usingmain #hashtags #ICANN64 #ASIA 2. LayeringhashTag #ICANNJapan#Japan #Venue – forvisibility 3. Usingpolls 4. Harnessingissues of #awarenessand #involvementand#engagement (roomfor conversation) 5. LoopingFunand entertainmentelement withinthe ICANN fellows 1. Usinglocal hash tags local language 2. Usinglocal culture and experience Try collaboratingwithlocal developmentand issues Cross linkingand cross tagging GREAT VISIBILITY -USING KEYWORDS -USING LINKS Engaging the RALO leaders -Stimulatingideasandconcept inthe meeting -Live tweeting,posting,videos Leadersshould be assigneda hashtag of their interestwhere they shouldbe dedicatedto comment and engage. Every day meetingshouldbe more focusedonthe specificdaystrategy Day1--- Introductiontopolicy Day2 ---Engagement inPolicy Day 3 -- Problemsandchallenges Focuson buildingconversations Try to buildconversationsandcreate deeper engagementaroundthe topicsthatmatterthe mostto your audience. -Askquestions -Respondtofollowercontent -Use TwitterPolls -HostTweetchats Engaging local ALSs Leaders -stimulatingideasandconcept -Live tweeting,posting,videos
- 2. Social media Strategy for ICANN 64 Engaging Fellows -Fellowsare the core strength,there shouldbe specificpeopleinthe ALAC, ATLARGEetc.session remindingpeople fortheircontribution. Remindingpeople fortheir contributioncan help Blogs Blogs are true eye of storiesand people love readingblogs due to the fun element.Dailyblogs competitionabout experience andissuescan help. Social media Youtube has a LIVE feature facebookLive Twitter Live Cross linkingand cross tagging GREAT VISIBILITY SpecificHash TAG needsto be designed according to the Theme of ICANNmeetingwhich can be strategize according to day1, day 2, day 3 ASIA Infographic and detailsof ICANNwork in ASIA It attracts commentsand engagement Since the meetingisin AISA, AsianTheme insocial mediaBanners Tweaking helpscreate attention
- 3. Social media Strategy for ICANN 64 Social MediaCrisis If there is an issue of Social MediaCrisis 1. Do notpanic 2. Do notdelete the post 3. Accept andtry resolvingthe issue 4. Try notarguingand be patience inhearingthe issue (Mostof the timesSMChappensdue to wronginterpretation) 5. THINK BEFORE POSTING