2. SOCIAL MEDIA IS HERE TO STAY
Social media- specifically, the platforms of Facebook, Twitter, and LinkedInhas steadily and promisingly increased in popularity.
50% of the western world’s population under 30 years old is active in one or
more social media platforms.
Among the 89 million monthly unique visitors to social media
platforms, 83.4 million have visited Facebook, which further emphasizes
that Facebook is still king in the land of social media.

3. SOCIAL MEDIA AND RELATIONSHIPS
Human beings are, by nature, a social species. Perhaps it is our innate
proclivity to socialize that makes social media so enticing?
Social media makes the art of interacting and connecting immediately
available.

4. HUMANIZING A COMPANY: SHOPLET.COM
What makes Shoplet.com, an office supply company attractive? The ball
point pens, copy paper, white boards, ink and toner, and even office
furniture are not so different from those featured at a nearby campus
bookstore or general retailer.
So how can you stand out from your industry? Ask yourself “If my
company were a person, who would that person be?”

5. NOT ALL SOCIAL MEDIA PLATFORMS ARE CREATED
EQUAL
every major social media platform operates according to a distinctive
genetic code.
It is important to maintain a heightened awareness of the differentiations
between platforms when posting to them, especially the different
demographics who are active on each individual platform.
To learn more, check out or e-book

6. FACEBOOK
The go-to site for reconnecting with fading acquaintances or organizing an
outing with long time buddies.
It’s also where people express their special appreciation for
music, food, movies, activities, and (you guessed it!)
brands, companies, and businesses by “Liking” their pages.

7. TWITTER
Twitter is, essentially, a giant, on-going, infinitive conversation and
everyone is invited to join in.
In the same vein as Facebook, Twitter is slightly less formal, as its basis is
centered on communication and building friendly relationships with
fellow followers.
Twitter is a conversation—it’s where people talk and dish out the latest on
what’s what to care or talk about.

8. LINKEDIN
A LinkedIn company page is a great way to showcase your business and
network
The products and services tab functions as an additional great way for
people to gain a better taste of what Shoplet has to offer its customers.

9. PINTEREST
Pinterest has exponentially grown within the past few years.
People spend hours on Pinterest to get “Pin-Spired”- to try out the latest
trends in fashion, media and technology, seasonal cooking, and, of
course, shopping.
Pinterest has been useful for companies, who wish to portray their
interests beyond the scope of business.

10. THE TAKE AWAY
Companies wish to convey to their fan and customer-base that they are
more than just a company- that behind the veil of every company are
living, breathing human beings who really do “get you.”
Stick to this one simple rule: 50/30/20
 You content on any social media platform should be 50% informative 30%
personality 20% sales

11. Visit us at
www.shoplet.com
www.shoplet.co.uk
www.shopletpromos.com