A look into the effectiveness of promotional products and how they impact consumer behavior.

1. Promotional Products?
Do they work?
http://www.shopletpromos.com/

2. Three Important Questions
• Are they used often by successful
companies?
• Do consumers enjoy them?
• Most importantly…
ARE THEY EFFECTIVE?

3. Are Promotional Products Used Often?
• 80% of ALL consumers owned a Promotional
Product in the past year
• 2011 – Promotional Product sales totaled over
$17 BILLION
• These sales include over 20 categories of
customizable products

4. Are Promotional Products Used Often?

5. Industry Stats
Industry Sales Volume in Billions

6. How Do Consumers Feel About
Promotional Products?
• 83% of consumers enjoy
receiving promotional items
• 60% of recipients of
promotional items keep them
for at least one year
• 48% want more!

7. What We Know:
• Businesses use them
frequently
• Consumers really enjoy
them but...
• BUT ARE THEY
EFFECTIVE?

8. Some Statistics…

9. Other Advertising Tools

10. Recall, Recognition, Sales
• 87% remember the advertiser after wearing
their product
▫ 76% could recall product, company, and
message
▫ 42% had a MORE favorable impression after
receiving promotional product

11. Recall, Recognition, Sales
• 62% have done business with advertiser after
receiving promotional product
• 24% of those that hadn’t done business yet
claim they are more likely to do business in
the future

12. Promotional Product Overview
• Promotional Products is a giant
industry
• Most consumers LOVE promotional
items
• They significantly help recognition
and recall
• They help generate sales

13. Sources
• http://www.ppai.org
• http://www.asicentral.com