27 Ultimate Social Media Marketing Tools for Teams & Agencies

27
Ultimate
Social Media
Marketing Tools
for
Teams & Agencies

Social Media Marketing
Tools
for Scheduling

SocialPilot
It allows you to effortlessly automate your social media posts on various platforms, all in one
place. SocialPilot assists you to create, plan, schedule, and publish your posts using advanced
features, saving you time, marketing budget and resource efficiently.
Price: $50 for 5 Users
Free trial - 14 Days
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My
Business, VK, tumbler, and Instagram.

Buffer
It is a social media scheduling platform that helps you manage major social accounts. While it
has a good user-interface is appreciated by its community of happy customers, teams like
yours may find it to be expensive in the long run. To enjoy all Buffer features such as Buffer
Reply and Buffer Analyze you will need a separate subscription.
Free trial - 7 or 14 Days
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

Tailwind
Tailwind in case your team's or agency's primary focus is visual marketing on Pinterest and
Instagram, only then this tool for you. It has some unique features like finding hashtags,
monitoring trends, and sharing evergreen content that can save your team a lot of time and
effort.
Price: $15 for 5 Tribes
Social Media Platforms Supported - Pinterest, and Instagram.

Planable
Planable features are tailored for your small social media team. You can bring all your
communication from email threads to this platform with its features like tagging and content
feedback in real-time.
Social Media Platforms Supported - Instagram.

Loomly
Loomly started off as a simple social media calendar that focused on content discovery,
organization, and management. Now, they've added scheduling and publishing capabilities
through an integration with Buffer.
Business and Instagram.

Tools
for
Content Curation

ShareIt
It is free content curation and discovery tool that helps you find the right content as well as
share it seamlessly on your social. If you’ve hit a content block, ShareIt can help you with
brainstorming ideas for your blog and social posts. It’s a fairly simple tool - just enter keywords
and you get a curated list of relevant content. You can filter this list to see the most recent
content.
Price: Free
Business, VK, tumbler, and Instagram

Feedly
If you read multiple publications, keep track of trending conversations on social, check on
various blogs, explore new videos on YouTube to keep up with ongoing, Feedly is the app for
you! Feedly Organizes all the web content to one platform. So, you and your team can organize
this content and consume it in a manner that saves everyone’s time. It’s most popular features
are shared feeds, third-party integrations (like Zapier), and multi-language content support.
Social Media Platforms Supported - Evernote, Slack, Trello, OneNote 365

Buzzsumo
It provides you with advanced options to filter curated lists, discover influencers, monitor
social content, and analyze content trends on various social platforms. Buzzsumo also helps
you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc. If
you need powerful content discovery, curation, and insight features, Buzzsumo is your best
bet.
Free trial - 7 Days
Social Media Platforms Supported - Facebook, Twitter

Quuu
It is a great option for your team if you don’t wish to spend time crafting and scheduling posts.
You set Quuu to automatically share relevant content to your social accounts at specified
intervals. Quuu does not have a scheduling platform of its own, hence it integrates with Buffer
and HubSpot to publish content.
Price: $19
Free trial - up to 1 social profile
Social Media Platforms Supported - Facebook, Twitter, and Instagram

Curata
It is a intelligent Content Curation Software (CCS) that improves your experience of curating
content by constantly adapting your content preferences. It has a browser plugin that helps
you curate content when you're surfing the internet, plus the capability of receiving content
suggestions from your team member.
Price: $5 to 500 depends
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram

Tools
for
Analytics

SocialPilot
SocialPilot's social media analytics helps you view analytics for your Facebook, Twitter,
LinkedIn, and Pinterest accounts. It’sin-depth and comprehensive analytics reports gives you
an overview of all essential metrics- engagement, top fans, best times to post, popular
hashtags, and more.
Free trial: 14 Days
Business, VK, tumbler, and Instagram.

Keyhole
Keyhole mainly focuses on hashtag tracking, keyword tracking, and listening for your
connected social media profiles. Its dashboard displays real-time analytics and also helps your
download it in PDF format. An added advantage of this tool is that you can discover the most
relevant influencers in your niche by filtering the list with keywords, hashtags, and
geographical location.
Price: $59 for 3 Brands
Free trial: 30 Days
Social Media Platforms Supported - Facebook, Twitter, LinkedIn

Audiense
It is an advanced analytics tool with unique features like audience personality insights and
audience segmentation. Their intelligent audience segmentation capability takes into
consideration significant things like users (in your target audience) who have low engagement.
This refines your audience segments and helps you target them better. Its personality insights
capability helps you take a closer look at your audience’s behavior and mindset.
Price: $1500 for Unlimited Users
Free trial: None
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram

Brandwatch
It is an advanced analytics tool that helps you get a better insight into your customers’ and
audience’s mind with AI-powered insights, social listening, sentiment analysis, and reporting
capabilities. This tool is apt for you if you are an agency dealing with big brands and handling
all their marketing processes.
Free trial: None
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

Mention
It works as a community management tool for you by monitoring keywords, analyzing
competitor’s strategies, and finding relevant influencers. One of the most popular features of
Mention is its ‘alerts’ system. When you set to track a keyword, you get notified about its
mentions in real-time.
Free trial: 14 Days

Rebrandly
It is a custom URL shortener that lets you shorten, brand and track every link that you create
and share. With its detailed analytics feature. Its more advanced features include link
retargeting, which is a technology that enables you to pixel anyone who clicks on your links,
even if you're not sending them to your website, and traffic routing, which gives you the power
to personalize your audience's journey based on their individual behavior.
Free trial: None

Social Media Influencer
Marketing Tools

Buzzsumo
It is a popular for its content discovery, curation and analysis features, its influencer
marketing capability equally useful. The tool helps you in the entire process of influencer
marketing - right from discovering influencers with real social influence to reach out to them.
You can review the content shared by an influencer to see if it matches your brand’s tone and
message. Also, you can follow influencers directly from Buzzsumo so they get added to your
Twitter lists.
Free trial: 7 Days
Social Media Platforms Supported - Facebook, Twitter.

Upfluence
It is a tool that helps you at every stage of influencer marketing - looking for the right
influencers, tracking your influencer campaigns, and measuring the success of your campaigns.
This tool enables you to search for influencers on Instagram, Facebook, Twitter, YouTube,
Pinterest, and blogs. Its smart filters help you narrow down the list as per the influencer’s
location, language, metrics, and activities on social.
Free trial: None
Social Media Platforms Supported - None

TapInfluence
It is a real-time dashboard helps you schedule posts, invite influencers to collaborate on
assignments, and check the progress of each assignment. Its analytics gives you an edge by
comparing your campaign performance with that of the industry's standards.
Price: On-demand
Free trial: None

NinjaOutreach
It helps you find and reach out to influencers. This tool’s features are tailored for agencies that
are looking to do influencer outreach in bulk. So, NinjaOutreach enables you to automate the
entire process of creating emails and sending them to influencers. With its ready-to-use
templates, you can save the time you currently spend in writing emails.
Price: $120 for 1 User
Free trial: None

Tools
for Designing

Canva
It helps you find and reach out to influencers. This tool’s features are tailored for agencies that
are looking to do influencer outreach in bulk. So, NinjaOutreach enables you to automate the
entire process of creating emails and sending them to influencers. With its ready-to-use
templates, you can save the time you currently spend in writing emails.
Price: $12.95 for 1 User
Free trial: 30 Days
Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram

Lumen5
It helps you create short video format in minutes. Import your content and Lumen5 will
convert it into a text video. You can customize font style and color as per your brand tone.
Lumen5 also has a large library of images, GIFs, music, and short videos that you can just drag
and drop to use for your video.
Price: $199
Free trial: 30 Days
Social Media Platforms Supported - Youtube

Fotor
It is a great free online photo editor and design maker. It enables social marketers and
businesses to create beautiful, specially designed ads, social media posts, and more for their
targeted audience. You can edit photos, make a photo collage, and create designs.
Price: $8.9
Free trial: None

Animoto
It works quite like Lumen5. It has a storyboard feature that enables you to drag and drop
photos and videos directly. It also has a library of Getty images and videos. While Animoto has
great templates for various themes, its customization features (style, speed, layout, text, etc.)
are a little limiting.
Price: $94 for 3 User
Free trial: 14 Days

Snappa
It is a graphic design tool that helps you create and refine your images with a feature-rich
photo editor. Its asset library gives you access to more than 1,00,000 photos and graphics. Want
more? It enables you to import your brand’s fonts and organize all your designs into various
folders. directly. It also has a library of Getty images and videos. While Animoto has great
templates for various themes, its customization features (style, speed, layout, text, etc.) are a
little limiting.
Free trial: limited for 1 user
Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram

Visme
It is an all-in-one content creation with the mission to empower anyone to create beautiful
designs no matter their design skill. Visme gives users the power to create visually appealing
presentations, infographics, reports, social media graphics and so much more.
Free trial: limited for 1 user
Social Media Platforms Supported - Facebook, Twitter, Youtube, LinkedIn and Instagram

Placeit
It is a powerful online design tool that allows you to create branding images in just minutes.
You can access new templates daily and mockups made by professionals that you can be
customized with just a few clicks. Placeit is perfect for small business entrepreneurs, where
you can find everything to brand your Facebook page from scratch from a logo, banner
templates, video intros to slideshow presentations and so much more.
Price: $14.95 per month
Free trial: Try it for free
Social Media Platforms Supported - Facebook, Instagram, Youtube, Twitch, Twitter, and
Pinterest

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27 Ultimate Social Media Marketing Tools for Teams & Agencies

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27 Ultimate Social Media Marketing Tools for Teams & Agencies