The top 5 marketing trends for 2016 are 1) increased use of marketing automation and analytics tools, 2) more personalized marketing approaches, 3) telling visual stories, 4) leveraging wearable technology and the Internet of Things, and 5) finer data segmentation and micro-targeting of audiences. The trends were identified from an analysis of emerging technologies and consumer behaviors.
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Source:
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Helping Small Businesses Grow…