This document discusses the evolution of online marketing and how marketers must adapt to changes in technology and consumer behavior. It notes that the number of internet and mobile users is growing rapidly worldwide. Common online activities include using social networks, watching videos, searching, reading emails, and downloading/uploading content. The document recommends combining online and offline marketing efforts to create more impact. An effective online marketing strategy involves evaluating customer needs, selecting appropriate engagement tools, planning campaigns, optimizing efforts, executing plans, tracking results, and improving over time.

1. ONLINE MARKETING

2. from
here
Keep up with the fast
pace and constantly
evolve of technology.
Marketing must evolve
as well.
to
there

3. 2016
Internet Users
3.53
billion
increasing every second
250
500
750
C
H
IN
A
IN
D
IA
U
SA
JAPAN
IN
D
O
N
ESIAVIETN
AM
PH
ILIPPIN
ES
SO
U
TH
KO
R
EATH
AILAN
D
0
Million users
www.internetlivestats.com

4. 2016
Google Searches
1.2
trillion
PER YEAR
450
900
1,350
1,800
FAC
EBO
O
K
W
H
ATSAPP
FB M
ESSEN
G
ER
Q
QW
EC
H
AT
IN
STAG
R
AMTW
ITTER
LIN
E
PIN
TER
EST
0
Million users
3.5
billion
PER DAY
www.statista.com/

5. 2016
using internet
45.0 hrs / a week
PER YEAR
Activities on Mobile devices
Data : ETDA & ICT
6.4
hrs / a dayThailand
30%
60%
90%
Social N
etw
ork
Youtube
R
eadingSearches
M
onetary
0%
15%
30%
45%
60%
Searches
Em
ails
Youtube
D
ow
nload/U
pload
R
eading
0%
Activities on Computers

6. where we go
from here

7. TREND
Digitised contents to consumers' devices
SOCIALMARKETING
ONLINE& APPMARKETING
CONTENTMARKETING
ONLINEVDOVIRAL
WEBSITE& LANDINGPAGE
EMAILMARKETING
ONLINEPR

8. COMBINE
FORCES
Use OFFLINE with ONLINE to create more impact.
SUCCESS
offline
online

9. HOW TO
Initialise
Evaluate customer's
current marketing
status, objectives &
targets.
Find tools engagement
to fit the customer's
objectives.
Plan Optimize
SEM
Initiating tools: Websites,
Blogs, Adwords, PPC,
Social Media tools,
Mobile Apps., etc...
SMM SEO
Mobile
Manage
Execute the plans
Track
Follow up & Report
Result
Improve sales and
brand visibility.
Boost promotion.
More target market
engagement.
ROI & Brand
improvement

10. contact
neomotivehq.wixsite.com/neomotive
neomotive.hq@Gmail.com
Designed by Shirani Tapananonta