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Visual art-transform-engg-products
1.
W H I
T E P A P E R Visual art to transform ID Product Design of engineering products Shombit Sengupta 01 ©Shining Consulting: www.shiningconsulting.com +91-80-4127 6999
2.
There’s a difference
between Visual art in all design touch aesthetics and visual art. Aesthetics points is very difficult to define as it exists in nature and the human form. When people reach a certain economic height Visual art is the composition of in personal life, they get involved with different engineering products as extensions of life, either human intelligence that adapts at home or in office. So strong visual art in every different things in people’s mind, touch point counts as it make them feel they are and expresses them in collage form. surrounded with unique things in daily living. Visual art is human expression with The collage of different materials and textures any kind of material in the form of art. in multiple elements play as visual art in an engineering product’s visible areas of design. Visual art drives the economy through ID Product Design Since ever so long, engineering products have improved human life, initially providing superior functionality that brings comfort into life as the prime factor. In today’s competitive scenario, differentiation through ID Product Design is what breaks the benchmark. Visual art starts from non- visible areas Every ID Product Design has a form, shape and a few prime areas of consumer or professional touch point. It’s not enough to address the overall Prius eco car visible aspect of a product with external visual ID Product Design, a combination of applied art aesthetics. When a consumer opens a car’s and applied science that improves marketability bonnet or looks under its floor carpet to find that and production by incorporating visual art, its hidden mechanical engineering components, ergonomics and product usability, drives a digital technology circuit board or electrical wiring developed country’s economy. lines are not well designed with visual art, he or From automobiles, two-wheelers, mobile phones, she can lose consideration in the vehicle and its home appliances, office furniture, electronics, aspiration. medical equipment, tools, machinery and transportation among others, it’s all empowered by visual art. Originating in Europe, established manufacturers have tremendously prioritized creating differentiation in ID Product Design through visual art aesthetics. Later USA, Japan and Korea followed suit. 02 ©Shining Consulting: www.shiningconsulting.com +91-80-4127 6999
3.
When your mobile
phone falls from your hand components from the product design under sale. and opens up, that’s the time you can experience Consumer experience in the store should take outstanding visual art if you discover your the product beyond its mere functional aspect to phone’s inner circuitry to have exquisitely neat become an extension of consumer lives. design. Should your washing machine require repair, and the technician comes and opens its panel and you find the chamber inside looks untidy, exposing no visual art, you’ll never consider this brand to be aspirational. Psychologically, in your next purchase, youwill not buy the same brand. That’s because washing itself is a chore, and this product’s inner I recently visited Reebok in London where they functionality corroborates that tedious task. So ingeniously used the yellow corrugated, zigzag the washing machine did not aesthetically elevate shoe sole of their latest design to decorate the itself to reveal its efficiency during its repair state. entire store and façade, calling it Reezig. This gave the shoe a dimension larger than life, and Visual art is so powerful that no engineer with an demonstrated how a single touch point can be aesthetic sense will leave non-visible ID Product magnified to mesmerize consumers. This is the Design areas devoid of it. way visual art can change the retail character of industrial products. Free from user manuals The 21st century’s digital technology era has created another phase where the experience of functionality in ID Product Design is implicit. Ferrari compressed This means a product’s look and touch should be French sculptor Cezar proved that even scraps so compelling that consumers can figure it out of metal can have visual art. He astonished art instantly without the help of user manuals. lovers by showing three crushed cars at a Paris As digital technology is commoditizing most exhibition. César selected particular elements products, the importance of differentiation for crushing and mixing from differently coloured through engineering design is becoming a prime vehicles to control the surface pattern and colour factor where visual art plays the central role. scheme of his works. He became renowned for his ‘Compressions.’ Visual art in industrial product retails The retail outlets of even sophisticated industrial products like automobiles or washing machines are left very archaic, just walls, floor and lighting. Visual art effort is required to make their façade and interiors hallucinating by using engineering ©Shining Consulting: www.shiningconsulting.com +91-80-4127 6999
4.
At any price
point, if the ID Product Design does Beyond 2+2=4 not have high quality and aspiration, consumers An engineering product design that’s associated or professionals will not be inclined to buy the with visual art has high and unlimited appeal, product nor talk about it in social networking. beyond the 2+2=4 equation. India requires massive numbers of engineering designers with The partly-slanted mud table the capacity to transform an engineering design to a selling proposition that’s driven by visual art. In designing industrial products, I strongly respect engineering rationalities, even as I deploy my There’s great potential for such careers that palette of colours in different types of forms and command attractive salaries. But the product’s shapes, always co-opting visual art. quality, functionality and performance can never be compromised for the duration of its lifespan The inspiration probably comes from my mother in consumer or professional usage as per its who, in our Sahidnagar refugee colony near industry standard. Kolkata, made me an 18-inch, partly-slanted reading table with mud. I could sit on the floor, In mass production, visual art is a very decisive keep my books there to read and write from. factor for business success. Saying poverty is no excuse for ugliness, she’d obsessively keep everything very aesthetically, particularly swabbing my table with cow dung water everyday. The monsoon season invariably breaks everything. When water lashes into our bamboo- walled, thatched-roofed mud house, her priority was always on how quickly she can remake my slanting table. Thereafter, as I attended my gorgeous British architecture art college in Kolkata and went on to become a designer in Paris, I came to realize my mother’s sense of visual art in design in that slanted mud table. My childhood training has © Copyright of all logos and images belong to the respective Cos. grown in me, as I breathe visual art in my way of life today. Shining Consulting Pvt., Ltd. 17, Visveswariya Industrial Area, Tel : 91-80-4127 6999 / 81 Mahadevapura 2nd Stage, Fax : 91-80-4127 6990 Bengaluru - 560 048, India. Email: shining@shiningconsulting.com www.shiningconsulting.com ©Shining Consulting: www.shiningconsulting.com +91-80-4127 6999
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