A51 - 20 Year Highly Personal High Performance Marketing Plan of Shiela Mae Rillo
1. ASCEND: Soar with Grit
20 Year High Performance, Highly Personal
Marketing Plan for S.M.R
SHIELA MAE RILLO
https://www.linkedin.com/in/shielamaerillo/
2. My Z: Stay true to my PURPOSE
https://www.linkedin.com/in/shielamaerillo/
3. End in Mind
Daily Rounds
A.
• Vision/Mission
• Roles/Strokes Personal
• Brand 10 Point Game
• Plan Match Statistics Monitoring
B.
SMR
Selfless | Motivated | Resourceful HR
High Performance, Highly Personal Hyper
Road to the ASCEND! Soar with Grit
https://www.linkedin.com/in/shielamaerillo/
4. I align daily..
VISION/MISSION
My purpose in life is consistently be a responsible
daughter, loving sister, reliable friend, as a
leader that inspires, and an HR that cares
https://www.linkedin.com/in/shielamaerillo/
5. Responsible Daughter Loving Sister Reliable Friend
Leader that Inspires HR that Cares
https://www.linkedin.com/in/shielamaerillo/
Winning means doing
5 roles/strokes well daily
6. Role 1 of 5: Responsible Daughter
https://www.linkedin.com/in/shielamaerillo/
7. Role 2 of 5: Loving Sister
https://www.linkedin.com/in/shielamaerillo/
8. Role 3 of 5: Reliable Friend
https://www.linkedin.com/in/shielamaerillo/
9. Role 4 of 5: Leader that Inspires
https://www.linkedin.com/in/shielamaerillo/
10. Role 5 of 5: HR that Cares
https://www.linkedin.com/in/shielamaerillo/
11. S.M.R’s Marketing Plan for Life
https://www.linkedin.com/in/shielamaerillo/
1. Define Business-
◼ Who Am I? I am Shiela Mae Rillo (SMR)
2. Assess Market- Capitalize on Strength
◼ Human Resources
◼ Talent Acquisition/Employee Relations/Employee Engagement
3. ID PTM- Discovering Real Me
◼ Excel in 5 roles as daughter, sister, friend, leader, and an HR
4. Launch Strategy- Find Niche & Risk
◼ Build a positive work environment anchored on the company’s core
values and composed of high-performing and highly motivated
workforce
12. S.M.R’s Marketing Plan for Life
https://www.linkedin.com/in/shielamaerillo/
5. Weather PLC (Product) Life Cycle -
◼ Continuously learn, serve, inspire and integrity
6. Balance Mix- Build My Brand
◼ Demanding excellence and the power of a “can do” attitude
7. Expand Reach (Place) - Create My Legacy
◼ Connecting with HR leaders and joining HR org
8. Campaign Ad (Promo)- Reawaken Creativity
◼ Attending seminars and be active on LinkedIn
13. S.M.R’s Marketing Plan for Life
https://www.linkedin.com/in/shielamaerillo/
9. Plan Distribution (Place)- Share Time & Energy
◼ Social media (LinkedIn, Facebook, etc.)
10. Achieve Sales- Reach Goals
◼ Specify daily, monthly, annual, 20-year targets
11. Analyze P & L- Keep Score
◼ Then vs. now
12. Seek Opportunities- Make Dreams Real
◼ Monitor and keep track of the timelines
14. The 20-year journey is worth
everyday of it..
Here and Now
25 years old
In a relationship
MBA Student
HR Professional
Finding my best self
End in Mind
45 years old
Happily Married with Kids
Professor/Training Consultant
HR Head/Director
Living the best version of myself
https://www.linkedin.com/in/shielamaerillo/
15. Staying true to my PURPOSE will
help me finish the end goal
As an HR leader, I am living with my PURPOSE if my team knows
their purpose too. My team is my family, my colleagues, my
friends and my community.
Succeeding does not depend on my team’s reaching their
individual goals. But as leader, being true to my PURPOSE will
help me SOAR with GRIT.
S- ustain right mindset
O - wn One Strategy
A - chieve Excellence
R - aise the Bar
G - reat LEADERSHIP
R – esilience
I – gnite
T - ransform
https://www.linkedin.com/in/shielamaerillo/
16. ASCEND: Soar with Grit
20 Year High Performance, Highly Personal
Marketing Plan for S.M.R
SHIELA MAE RILLO
https://www.linkedin.com/in/shielamaerillo/