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- 15. STATE BAK OF INDIA India in 1955, with Reserve Bank taking a 60% stake, and renamed it the State Bank of India. State Bank of India (SBI) Category Banking Services Sector Banking Tagline/ Slogan Banker to Every Indian SBI STP Segment People who want to use their money for banking Target Group People in India from both urban and rural areas Positioning State Bank Of India (SBI) bank for every Indian State Bank of India is an Indian multinational, public sector banking and financial service company. It is a government owned corporation with its headquarters in Mumbai, Maharashtra. As of 2016-17, it had assets of ₹30.72 trillion (US$460 billion) and more than 14,000 branches, including 191 foreign offices spread across 36 countries, making it the largest banking and financial services company in India by assets. The company is ranked 232nd on the fortune global 500 list of the world's biggest corporations as of 2016.
- 17. Industrial Credit and Investment Corporation of India (ICICI) ICICI Bank Parent Company ICICI Bank Limited Category Banking Sector Banking and Finance Tagline/ Slogan Khayal Aapka; Hum hain na ICICI STP Segment People who want to invest their money in the banking industry Target Group People in the high and the mid income group Positioning ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers ICICI Bank (Industrial Credit and Investment Corporation of India) is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra, India, with its registered officeinVadodara.In2014,itwasthesecondlargestbankinIndiaintermsofassetsandthirdinterm ofmarketcapitalization.Itoffersawiderangeofbankingproductsandfinancialservicesforcorporate andretailcustomersthroughavarietyofdeliverychannelsandspecialisedsubsidiariesintheareasof investment banking, life, non-life insurance, venture capital and asset management. ICICI Bank was originally promotedin1994 by ICICILimited, anIndian financial institution,andwas itswholly-owned subsidiary. ICICI was formed in1955 at the initiative of the WorldBank, the Governmentof India and representatives of Indian industry. The principal objective was to create a development financial institution for providingmedium-termand long-termproject financing to Indianbusinesses.
- 26. QUESTIONNAIRE: Expectation: How important is this dimension for you? (Rank 1 to 5: 1 is lowest, 5 is highest) Perception: How satisfied are you with this dimension? (Rank 1 to 5: 1 is lowest, 5 is highest)