1.
MEDIA CONCEPTS & TERMINOLOGY

2.
What This Module Covers
• Cost Per Rating Point (CPRP)
• Cost Per Thousand (CPT)
• Share of Spend
• Share of Voice
• Share of Audience
• Share of Market
• Channel specific terms:
• Print
• Digital
• Outdoor
• Channel/Medium
• Target Audience
• Universe
• Rating
• Impression
• Gross Rating Points (GRPs)
• Reach
• Frequency
• Effective Frequency
• Effective Reach

3.
FREQUENCY
CPRP CPT
Universe
TVR GRPS
REACH

4.
FREQUENCY
CPRP CPT
Universe
TVR GRPS
REACH
If this all doesn’t make
sense…. then the next
slides are for you

5.
আছে

6.
Channel & Vehicle

7.
Channel & Vehicle
• Channel: A broad general category of carriers of message / advertisements.
• Also referred as Medium (Media is plural for medium).
• Vehicle : A specific carrier within a Channel
Channel
Vehicle

8.
Target Audience
• Definition: The particular segment of the population that the campaign is
trying to influence
Example:
• Women Age 18-35 year
• Adults 25-45 year, Metro cities
Beauty Product
Digital Financial Service

9.
Universe
• Definition: The number of individuals within a given target audience
Brand Target: Working women 25-40, LSM 10+
Brand Target Universe = 4

10.
Rating
• Also referred as :
• Target Audience Ratings (TARPs or TRPs)
• Television Ratings (TVRs)
• Definition:
The
Percentage of
target
audience: