This document summarizes a presentation about social media and business marketing. It discusses why social media is important for businesses, different types of social media including publishing, sharing, and networking, and how to measure results from social media efforts. The presentation recommends treating social media like a business cocktail party, becoming a real member of online communities, and creating content that your target audience will love and want to share. It also discusses using social media to find where potential customers spend time online and how to promote content in a permission-based way.
6. Rethinking Marketing
Outbound Marketing Inbound Marketing
⢠Telemarketing ⢠SEO / SEM
⢠Trade shows ⢠Blogging
⢠Direct mail ⢠Social Media
⢠Email blasts ⢠RSS
⢠Print ads ⢠Free tools/trials
⢠TV/radio ads ⢠Viral videos
Interruption Permission
7. What is Social Media?
Wikipedia:
âSocial media is an umbrella term that defines
mbrella
the various activities that integrate technology,
social interaction and the construction of
interaction,
words and pictures.â
Mike Volpe:
âItâs media (content that is published) with a
social (anyone can add to it) component.â
component.
8. Social Media is Inbound Marketing
⢠Social Media helps with SEO
ith
⢠Social Media promotes your Blog
⢠Social Media is Permission Centric
⢠The conversation has already startedâŚ
9. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
10. âIâm 48. I don t understand
I m 48 donât
this Social Media stuff.â
⢠Similar to a
business cocktail
reception
⢠Without constraints
of time or space
11. Business Cocktail Party Advice
⢠Meet people and start con ersations
conversations
⢠Answer questions â help others
⢠Ask questions â trust othersâ advice
12. Social Media = Cocktail Party
⢠Become a real member of the community
⢠Add value to the community
⢠Ask and answer questions
⢠More effective than live cocktail parties
⢠No boundaries of time or space
⢠Other people can listen in easily
13. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
16. Marketing Tips for SM-Publish
⢠P blish âE er thing you ha e an here you
Publish: âEverything o have anywhere o
canâ
⢠Monitor what others publish, promote it
⢠Empower your customers to publish
17. Publish What You Have
⢠SolidWorks: 100+ Videos on Website
⢠P blished on Yo T be No Promotion
Published YouTube,
⢠10,000+ Views / Month
23. Marketing Tips for SM-Share
⢠Monitor whatâs being shared abo t you
hatâs about o
⢠Find where your audience hangs out
⢠Promote your content and other content
⢠Produce content your audience will love
31. Marketing Tips for SM-Network
⢠Make friends
⢠Find your existing connections
⢠Network through groups
⢠Add to your email signature, blog articles, bi or
t il i t bl ti l bio
profileâŚ
⢠B helpful
Be h l f l
⢠Answer questions
⢠Share interesting content
⢠Make connections
32. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
37. Other Metrics
⢠Video views on YouTube
⢠Friends on Facebook or LinkedIn
⢠Votes for blog articles
⢠Posts in forums
⢠Questions answered on Yahoo Answers
38. Traffic, Leads and Customers
Visitors Leads Customers
StumbleUpon 1,892 12 0
LinkedIn
k d 834 72 2
Facebook 511 8 1
40. Inbound Marketing System
Content
SEO Management Blogs
Landing Social
Pages Media
Lead
Intelligence
CRM
41. Getting Found: On-Page SEO
Keyword Grader
⢠Determine what k
D i h keywords tod
optimize your pages around based
on relevance, search volume, and
how difficult it will be to rank on the
first page of Google
⢠Identify critical long tail words (high
conversion rates, low competition)
⢠Monitor your rank against
competitors for each
keyword/phrase
⢠Determine the specific page on
y
your site that is ranking for each
g
keyword(phrase) and how to make
further improvements
42. Getting Found: Off-Page SEO
Link Grader
⢠Identify opportunities to generate
more return from your existing
links
⢠Monitor your live inbound links
and which inbound links are
producing the most value for you
⢠Aggregate your competitors
inbound links to discover new link
building opportunities that you
have not taken advantage of
43. Getting Found: Blogosphere
Blogging
⢠Enable
E bl easy, natural process to
l
consistently update content on
your site, achieve more frequent
search engine crawls, and
improve authority
i th it
⢠Develop an audience of email
and RSS subscribers
⢠Attract more inbound links (âlink
( link
baitâ)
⢠Write keyword rich content to
attract more high conversion rate
traffic
46. HubSpot Methodology and Consulting
⢠Our Internet Marketing Consultants
are experienced in all aspects of
online marketing and specifically
trained on HubSpot's products and
HubSpot s
methodologies
⢠Consulting sessions focus on these
topics based on the specific needs
of the client