SlideShare uma empresa Scribd logo

Content strategyseminar

•Transferir como PPT, PDF•
•
Sherry Nouraini, PhD
Sherry Nouraini, PhD
TecnologiaNegócios
1 de 17
Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
About Captive Touch Social media, mobile, and e-newsletter marketing, and blogging
About Captive Touch
“ Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand” Confucius, circa 450 BC
Your input 1- Why are you interested in social media? 2-How do you know social media is giving you results?
Creating a Content Strategy “ Having a strategy is like taking a shower, if you don’t do it every day, you’ll stink” Unknown
Content Strategy=Knowing what to say
Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
1- What are some of the pain points associated with working from home? 2- What keywords would you use to search for a service like Kohwork’n? 3-What kind of information would you like to see Eddie and Tim share to help you decide they truly care about your pain points and have solutions for them? 4-What questions do you have for Eddie and Tim before You use their services?
Listening to questions
Learning from Experts “ Top10 (your search word) blogs”
Tools to personalize your search
Tool to Remember Everything
Your Mission, Should You Accept it 6/20 @ noon Contact me
“ No one said social media was going to be easy, only that it would be awesome” Jay Baer Quote from my favorite blogger/speaker/author/expert
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Creating contentstrategy
Creating contentstrategyCreating contentstrategy
Creating contentstrategySherry Nouraini, PhD
 
How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13Shanelle Clapham Digital Fundraising
 
Digital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketingDigital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketingShanelle Clapham Digital Fundraising
 
Social Media: Your Personal Learning Assistant
Social Media: Your Personal Learning AssistantSocial Media: Your Personal Learning Assistant
Social Media: Your Personal Learning AssistantElaine Edwards, Kansas State University
 
Social media guidelines
Social media guidelinesSocial media guidelines
Social media guidelinesBenjamin Hernandez-Stroud
 
Social Media 101 Learn how to use Social Media in your Dental Practice.
Social Media 101 Learn how to use Social Media in your Dental Practice.Social Media 101 Learn how to use Social Media in your Dental Practice.
Social Media 101 Learn how to use Social Media in your Dental Practice.Tennessee Endodontics
 
Philanthropy Use of Social Media in Fundraising
Philanthropy Use of Social Media in FundraisingPhilanthropy Use of Social Media in Fundraising
Philanthropy Use of Social Media in FundraisingLeadingAge
 
Social Media + IRL Networking = A Job! A real life success story
Social Media + IRL Networking = A Job! A real life success storySocial Media + IRL Networking = A Job! A real life success story
Social Media + IRL Networking = A Job! A real life success storyNick Rovisa
 

Recomendados

Creating contentstrategy
Creating contentstrategyCreating contentstrategy
Creating contentstrategySherry Nouraini, PhD
 
How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13Shanelle Clapham Digital Fundraising
 
Digital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketingDigital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketingShanelle Clapham Digital Fundraising
 
Social Media: Your Personal Learning Assistant
Social Media: Your Personal Learning AssistantSocial Media: Your Personal Learning Assistant
Social Media: Your Personal Learning AssistantElaine Edwards, Kansas State University
 
Social media guidelines
Social media guidelinesSocial media guidelines
Social media guidelinesBenjamin Hernandez-Stroud
 
Social Media 101 Learn how to use Social Media in your Dental Practice.
Social Media 101 Learn how to use Social Media in your Dental Practice.Social Media 101 Learn how to use Social Media in your Dental Practice.
Social Media 101 Learn how to use Social Media in your Dental Practice.Tennessee Endodontics
 
Philanthropy Use of Social Media in Fundraising
Philanthropy Use of Social Media in FundraisingPhilanthropy Use of Social Media in Fundraising
Philanthropy Use of Social Media in FundraisingLeadingAge
 
Social Media + IRL Networking = A Job! A real life success story
Social Media + IRL Networking = A Job! A real life success storySocial Media + IRL Networking = A Job! A real life success story
Social Media + IRL Networking = A Job! A real life success storyNick Rovisa
 
Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaNathalie McDermott
 
Social Phonics Boot Camp
Social Phonics Boot CampSocial Phonics Boot Camp
Social Phonics Boot CampTony Jones
 
Media and its impact
Media and its impactMedia and its impact
Media and its impactWaqar Ahmad
 
Social Media 101 IABC
Social Media 101 IABCSocial Media 101 IABC
Social Media 101 IABCLauren Glickman
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit SuccessPamela Anderson
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherPure360
 
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...Anna Munsterhjelm
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101 Hilary Kemptner
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools Michele Pistone
 
Nicheprof blognet
Nicheprof blognetNicheprof blognet
Nicheprof blognetRon Capps
 
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12BWEST Interactive
 
Social Media 101
Social Media 101Social Media 101
Social Media 101CUBE
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessBetsy Emmons
 
The Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaignsThe Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaignsHelen Ball
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Tim Nekritz
 
Twitter for beginners
Twitter for beginnersTwitter for beginners
Twitter for beginnersAntoine Ste-Marie, MBA
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use. heleenamckinney
 
Content Development & Social Media
Content Development & Social MediaContent Development & Social Media
Content Development & Social MediaAshley Griffin
 
Social Media Guard Rails
Social Media Guard RailsSocial Media Guard Rails
Social Media Guard RailsWhat's the Idea?
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
Guerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeGuerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeSherry Nouraini, PhD
 
State of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustState of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustSherry Nouraini, PhD
 

Mais conteúdo relacionado

Mais procurados

Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaNathalie McDermott
 
Social Phonics Boot Camp
Social Phonics Boot CampSocial Phonics Boot Camp
Social Phonics Boot CampTony Jones
 
Media and its impact
Media and its impactMedia and its impact
Media and its impactWaqar Ahmad
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit SuccessPamela Anderson
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherPure360
 
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...Anna Munsterhjelm
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101 Hilary Kemptner
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools Michele Pistone
 
Nicheprof blognet
Nicheprof blognetNicheprof blognet
Nicheprof blognetRon Capps
 
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12BWEST Interactive
 
Social Media 101
Social Media 101Social Media 101
Social Media 101CUBE
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessBetsy Emmons
 
The Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaignsThe Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaignsHelen Ball
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Tim Nekritz
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use. heleenamckinney
 
Content Development & Social Media
Content Development & Social MediaContent Development & Social Media
Content Development & Social MediaAshley Griffin
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 

Mais procurados (20)

Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social Media
 
Social Phonics Boot Camp
Social Phonics Boot CampSocial Phonics Boot Camp
Social Phonics Boot Camp
 
Media and its impact
Media and its impactMedia and its impact
Media and its impact
 
Social Media 101 IABC
Social Media 101 IABCSocial Media 101 IABC
Social Media 101 IABC
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit Success
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media together
 
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
Social Media - Probably the most efficient tool for volunteers to lead @ Ada...
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools
 
Nicheprof blognet
Nicheprof blognetNicheprof blognet
Nicheprof blognet
 
Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12Tofino - Social Media Workshop - August 12
Tofino - Social Media Workshop - August 12
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
The Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaignsThe Youth Media Agency: Creative media campaigns
The Youth Media Agency: Creative media campaigns
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Twitter for beginners
Twitter for beginnersTwitter for beginners
Twitter for beginners
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use.
 
Content Development & Social Media
Content Development & Social MediaContent Development & Social Media
Content Development & Social Media
 
Social Media Guard Rails
Social Media Guard RailsSocial Media Guard Rails
Social Media Guard Rails
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 

Destaque

Guerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeGuerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeSherry Nouraini, PhD
 
State of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustState of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustSherry Nouraini, PhD
 
What does it take to create an effective blog?
What does it take to create an effective blog?What does it take to create an effective blog?
What does it take to create an effective blog?Sherry Nouraini, PhD
 
Social media news and what it means for you June 21st
Social media news and what it means for you June 21st Social media news and what it means for you June 21st
Social media news and what it means for you June 21st Sherry Nouraini, PhD
 
What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?Sherry Nouraini, PhD
 
What's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thWhat's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thSherry Nouraini, PhD
 
How to make time for social media in your already busy schedule?
How to make time for social media in your already busy schedule?How to make time for social media in your already busy schedule?
How to make time for social media in your already busy schedule?Sherry Nouraini, PhD
 
What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign? A case study.What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign? A case study.Sherry Nouraini, PhD
 

Destaque (11)

Guerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeGuerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital Age
 
State of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustState of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjust
 
What does it take to create an effective blog?
What does it take to create an effective blog?What does it take to create an effective blog?
What does it take to create an effective blog?
 
Social media news and what it means for you June 21st
Social media news and what it means for you June 21st Social media news and what it means for you June 21st
Social media news and what it means for you June 21st
 
What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?
 
What's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thWhat's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11th
 
Twitter hangout
Twitter hangoutTwitter hangout
Twitter hangout
 
How to make time for social media in your already busy schedule?
How to make time for social media in your already busy schedule?How to make time for social media in your already busy schedule?
How to make time for social media in your already busy schedule?
 
Content strategy
Content strategyContent strategy
Content strategy
 
Contentstrategy
ContentstrategyContentstrategy
Contentstrategy
 
What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign? A case study.What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign? A case study.
 

Semelhante a Content strategyseminar

How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Pam Perry
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru Canada
 
Getting your message heard bonnie zink
Getting your message heard bonnie zinkGetting your message heard bonnie zink
Getting your message heard bonnie zinkBonnie Zink
 
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...Adele McAlear
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Sascha Funk
 
You need a pie
You need a pieYou need a pie
You need a pieChris Syme
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsLinda Davis in Ledyard CT
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donorsTim Bete
 
Using Social Media to Build a Sustainable Brand
Using Social Media to Build a Sustainable BrandUsing Social Media to Build a Sustainable Brand
Using Social Media to Build a Sustainable BrandShelly Cedarblade
 
Periscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersPeriscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersDale Calvert
 
Los Angeles JDS - PM
Los Angeles JDS - PMLos Angeles JDS - PM
Los Angeles JDS - PMLisa Colton
 
Marketing Social Innovation
Marketing Social InnovationMarketing Social Innovation
Marketing Social InnovationErica Mills
 
Social Media Summer School - Session 2 (social media strategy & voice)
Social Media Summer School - Session 2 (social media strategy & voice)Social Media Summer School - Session 2 (social media strategy & voice)
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
 

Semelhante a Content strategyseminar (20)

How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to Conversion
 
Getting your message heard bonnie zink
Getting your message heard bonnie zinkGetting your message heard bonnie zink
Getting your message heard bonnie zink
 
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
 
Maximize Demosphere XIV - Marketing Your Organization
Maximize Demosphere XIV - Marketing Your OrganizationMaximize Demosphere XIV - Marketing Your Organization
Maximize Demosphere XIV - Marketing Your Organization
 
Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media
 
DANA session one copy
DANA session one copyDANA session one copy
DANA session one copy
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
 
You need a pie
You need a pieYou need a pie
You need a pie
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of Realtors
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social Networks
 
DANA session one
DANA session oneDANA session one
DANA session one
 
19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors
 
Using Social Media to Build a Sustainable Brand
Using Social Media to Build a Sustainable BrandUsing Social Media to Build a Sustainable Brand
Using Social Media to Build a Sustainable Brand
 
Periscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing LeadersPeriscope a New Technology for Network Marketing Leaders
Periscope a New Technology for Network Marketing Leaders
 
Los Angeles JDS - PM
Los Angeles JDS - PMLos Angeles JDS - PM
Los Angeles JDS - PM
 
Marketing Social Innovation
Marketing Social InnovationMarketing Social Innovation
Marketing Social Innovation
 
Social Media Summer School - Session 2 (social media strategy & voice)
Social Media Summer School - Session 2 (social media strategy & voice)Social Media Summer School - Session 2 (social media strategy & voice)
Social Media Summer School - Session 2 (social media strategy & voice)
 

Mais de Sherry Nouraini, PhD

Why every scientist should build a personal brand by Sherry Nouraini, PhD
Why every scientist should build a personal brand by Sherry Nouraini, PhDWhy every scientist should build a personal brand by Sherry Nouraini, PhD
Why every scientist should build a personal brand by Sherry Nouraini, PhDSherry Nouraini, PhD
 
Pinterest and Blogging: The focal point for attracting leads to your design b...
Pinterest and Blogging: The focal point for attracting leads to your design b...Pinterest and Blogging: The focal point for attracting leads to your design b...
Pinterest and Blogging: The focal point for attracting leads to your design b...Sherry Nouraini, PhD
 
Why social media matters for an STEM academic success and career development ...
Why social media matters for an STEM academic success and career development ...Why social media matters for an STEM academic success and career development ...
Why social media matters for an STEM academic success and career development ...Sherry Nouraini, PhD
 
Tips for Creating a Social media Content Strategy
Tips for Creating a Social media Content StrategyTips for Creating a Social media Content Strategy
Tips for Creating a Social media Content StrategySherry Nouraini, PhD
 
The new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceThe new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceSherry Nouraini, PhD
 
Wordpress Cogs And Wheels that makes your site work like a clockwork
Wordpress Cogs And Wheels that makes your site work like a clockworkWordpress Cogs And Wheels that makes your site work like a clockwork
Wordpress Cogs And Wheels that makes your site work like a clockworkSherry Nouraini, PhD
 
What does it take to be effective on Twitter
What does it take to be effective on TwitterWhat does it take to be effective on Twitter
What does it take to be effective on TwitterSherry Nouraini, PhD
 
What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?Sherry Nouraini, PhD
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
 
What does it take to find time for social media
What does it take to find time for social mediaWhat does it take to find time for social media
What does it take to find time for social mediaSherry Nouraini, PhD
 
Ten guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingTen guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingSherry Nouraini, PhD
 

Mais de Sherry Nouraini, PhD (13)

Why every scientist should build a personal brand by Sherry Nouraini, PhD
Why every scientist should build a personal brand by Sherry Nouraini, PhDWhy every scientist should build a personal brand by Sherry Nouraini, PhD
Why every scientist should build a personal brand by Sherry Nouraini, PhD
 
Pinterest and Blogging: The focal point for attracting leads to your design b...
Pinterest and Blogging: The focal point for attracting leads to your design b...Pinterest and Blogging: The focal point for attracting leads to your design b...
Pinterest and Blogging: The focal point for attracting leads to your design b...
 
Why social media matters for an STEM academic success and career development ...
Why social media matters for an STEM academic success and career development ...Why social media matters for an STEM academic success and career development ...
Why social media matters for an STEM academic success and career development ...
 
Tips for Creating a Social media Content Strategy
Tips for Creating a Social media Content StrategyTips for Creating a Social media Content Strategy
Tips for Creating a Social media Content Strategy
 
The new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceThe new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experience
 
Wordpress Cogs And Wheels that makes your site work like a clockwork
Wordpress Cogs And Wheels that makes your site work like a clockworkWordpress Cogs And Wheels that makes your site work like a clockwork
Wordpress Cogs And Wheels that makes your site work like a clockwork
 
What does it take to be effective on Twitter
What does it take to be effective on TwitterWhat does it take to be effective on Twitter
What does it take to be effective on Twitter
 
What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?
 
Socialbusiness
SocialbusinessSocialbusiness
Socialbusiness
 
What does it take to find time for social media
What does it take to find time for social mediaWhat does it take to find time for social media
What does it take to find time for social media
 
Ten guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingTen guiding principles for successful social media marketing
Ten guiding principles for successful social media marketing
 
Engagement
EngagementEngagement
Engagement
 

Último

Microsoft BitLocker Bypass Attack Method.pdf
Microsoft BitLocker Bypass Attack Method.pdfMicrosoft BitLocker Bypass Attack Method.pdf
Microsoft BitLocker Bypass Attack Method.pdfOverkill Security
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfalexjohnson7307
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxFIDO Alliance
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTopCSSGallery
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....rightmanforbloodline
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAnitaRaj43
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuidePixlogix Infotech
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...caitlingebhard1
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxMarkSteadman7
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهMohamed Sweelam
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfdanishmna97
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxFIDO Alliance
 

Último (20)

Microsoft BitLocker Bypass Attack Method.pdf
Microsoft BitLocker Bypass Attack Method.pdfMicrosoft BitLocker Bypass Attack Method.pdf
Microsoft BitLocker Bypass Attack Method.pdf
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهله
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 

Content strategyseminar

  • 1. Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  • 2. About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  • 3. About Captive Touch Social media, mobile, and e-newsletter marketing, and blogging
  • 5. “ Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand” Confucius, circa 450 BC
  • 6. Your input 1- Why are you interested in social media? 2-How do you know social media is giving you results?
  • 7. Creating a Content Strategy “ Having a strategy is like taking a shower, if you don’t do it every day, you’ll stink” Unknown
  • 9. Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  • 10. 1- What are some of the pain points associated with working from home? 2- What keywords would you use to search for a service like Kohwork’n? 3-What kind of information would you like to see Eddie and Tim share to help you decide they truly care about your pain points and have solutions for them? 4-What questions do you have for Eddie and Tim before You use their services?
  • 12. Learning from Experts “ Top10 (your search word) blogs”
  • 13. Tools to personalize your search
  • 14. Tool to Remember Everything
  • 15. Your Mission, Should You Accept it 6/20 @ noon Contact me
  • 16. “ No one said social media was going to be easy, only that it would be awesome” Jay Baer Quote from my favorite blogger/speaker/author/expert
  • 17.