3. You are growing something special.
You want to make an impact in the
market and take root in minds and
hearts. Welcome to Kudzu Brands.
We are a full-service branding
agency and commercial print house
located just outside of Asheville.
We believe a well-cultivated brand
is essential to the sustainability and
success of all businesses.
WHAT KUDZU CAN DO FOR YOU
• Brand Development
• Brand Management
• Brand Manifestation
• Design
• Print
• Web
Did you know? We offer brand
development for businesses anywhere
on the growth curve. Turn the page to
learn more...
WE GROW BRANDS
DIG
Through our proprietary
Discovery process, we uncover
your competitive advantage,
target audience and exactly what
makes your business unique.
PLANT
Using the findings of your
Discovery, we develop a strategy,
language and brand aesthetic
that become the roots of your
sustainable brand.
CULTIVATE
Get noticed! We create beautiful
collateral like brochures, ads
and signs that beautifully
communicate your unique brand
position and meet your brand
strategy goals.
GROW
Let Kudzu take over. Work with
Kudzu on projects to grow
your brand in the market.
Ask about our annual brand
management, which includes
digital and print media.
THE KUDZU METHOD
Our Brand Development Process
4. FULL SERVICE BRANDING PACKAGES
Additional collateral can be added at a la carte rates.
All brand clients recieve 15% off design and printing for life.
All brand packages include basic collateral printing!
1 Hour Discovery
Logo Design
Business Card Design
Social Media Set
Brand Style Guide
Headshot Photography
Brand Asset Library
Brand Roll-Out Strategy
2 Hour Discovery +
Immersion (1/2 day)
Logo Design
Business Card Design
Social Media Set
Brand Style Guide
Headshot + Enviromental
Photography (2hrs)
Brand Asset Library
Brand Roll-Out Strategy
2 Hour Discovery +
Immersion (1/2 day)
Logo Design
Business Card Design
Corporate Stationary
Social Media Set
Brand Style Guide
Headshot + Enviromental
Photography (1/2 day)
Brand Asset Library
Brand Roll-Out Strategy
Strategy + Language
About Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target Audience
Key Marketing Messages · Ways to Spread the Word
+ Brand Architecture · Advanced Brand Strategy
Staff and Client Interviews
Collateral
Choose Four: Exterior Sign Plan
Print Ad · Product Tag or Label
Brochure · Trade Show Kit
Rack Card · Sales Presentation
Or other of equal value
Strategy + Language
About Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target Audience
Key Marketing Messages · Ways to Spread the Word
+ Brand Architecture · Advanced Brand Strategy
+SWOT Analysis · Staff and Client Interviews
Competitive Analysis · Focus Group · Growth Plan
Collateral
Choose Six: Exterior Sign Plan
Print Ad · Product Tag or Label
Brochure · Trade Show Kit
Rack Card · Sales Presentation
Or other up to equal value
Strategy + Language
About Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target Audience
Key Marketing Messages · Ways to Spread the Word
Collateral
Choose Two: Exterior Sign Plan
Print Ad Set · Product Tag or Label
Or other of equal value
Seeds™
The perfect starter kit
for the smaller business.
$3,500
Sprouts™
A more comprehensive
brand development process.
$6,500
Full Coverage™
Our most extensive brand
development process.
$10,000
Complete Take Over™
Our Full Coverage™ brand development plus complete brand deployment and management.
Custom Pricing
+
Our brand development process is efficient, effective and delivers consistent results.
5. BRAND MANAGEMENT SERVICES
CULTIVATE™ BRAND MANAGEMENT
Invest in a bank of hours to receive support to
grow your brand into a recognized leader in the
market. Includes 1 strategy session per month.
0-49 hours · $105 per hour
50-99 hours · $100 per hour
100+ hours · $95 per hour
Regular rate $125 per hour. Monthly strategy lasts
as long as hours last. Add hours at any time!
Hours can be used to support your brand with:
• Design
• Social media
• PR
• Copywriting
• Project management
• Strategy
Maintained strong sales as
other small toy stores closed
across the nation. Continues
to win awards as Asheville's
favorite toy store.
THE TOY BOX
BRAND MANAGEMENT CLIENT
FOR 5 YEARS
Sales are up 30% with
appointments booked 2
months out due to high
market awareness.
BILTMORE RESTORATIVE
MEDICINE
BRAND MANAGEMENT CLIENT
FOR 2 YEARS
Sales are up 17% and
growing steadily due to
improved website, messaging
and media mix.
HICOK, FERN & COMPANY
BRAND MANAGEMENT CLIENT
FOR 1 YEAR
BRAND MANAGEMENT
SUCCESS STORIES
6. FOUNDATIONS
Wordpress Platform:
Easy to Use + Update
Beautiful Branded Aesthetic
Up to 10 Pages
Dedicated Project Manager
Content Management + Keyword
Friendly Copywriting
Weekly Project Update Emails
User Training
1 Year of Hosting
No Additional Monthly Fees
ENGAGEMENT
Strategy for Using Website to
Attract New Clients + Customers
Blog-Ready Framework
Newsletter Sign Up + Contact
Forms
Social Media Setup + Integration
(up to 3 platforms)
INTEGRATIONS
Image + Video Galleries
Embedded Google Map
Third-party platform linking
(e.g. review or scheduling
services)
SEO ESSENTIALS
SEO Friendly Page Structure
Google Analytics
for Metrics Tracking
Optimize Top Level Pages with
Industry Keywords
Sitemap Automatically Submitted
to Google + Bing Search Engines
BRAND FEATURES
Professional Brand Photography
Branded Documents
Custom Icons
KUDZU SPROUTS WEBSITE PACKAGE
Where Beauty & Function Intertwine:Specifically for the business that needs a great website and a
strong team to guide the process. Our expertise as brand strategists means you will have a site that is
not only beautiful but also meets your business goals and maintains the integrity of your brand. Just
like our brands, our websites are handcrafted and personalized to your business' individual needs.
$4,500
Project Rate
SPECIAL NOTES
• Website packages are payable in installments, up to 3, for a 5% per month service fee. Or save the 5% fee by paying in full.
• For our branded sites, you will need an existing logo. All websites include a mini branding session. However, for clients needing in-depth
development, we strongly encourage you to invest in our brand development process and save 5% on the combined investment.
• Pages beyond 10 are $250 per page.
• Extra features are available at a la carte pricing.
FOUNDATIONS
Wordpress website - user, SEO
and mobile-friendly
Branded Wordpress theme
Up to 6 pages of content
Blog-ready framework
Up to 2 special features (gallery,
newsletter signup, map)
30 minute training session after
launch
Headshot Photography
ADD-ONS
SEO friendly copywriting
Logo design
E-commerce
Hosting or domain
SEO implementation
Custom programming
CLIENT PROVIDES
Text and photos*
Hosting and domain information
KUDZU SEEDS WEBSITE PACKAGE
Clients love our comprehensive Wordpress website package, but not every business is ready for a full
website development. For a limited time, we are offering a ‘starter’ package so that small businesses can
get rooted in the web with a beautiful, professional but compact website. And when you’re ready to branch
outwards, Kudzu Brands can take your website to the next level.
*Enhance your site! Kudzu can provide additional professional photography for $250 per hour
$2,500
Project Rate
SPECIAL NOTES
• Website packages are payable in installments, up to 3, for a 5% per month service fee. Or save the 5% fee by paying in full.
• For our branded sites, you will need an existing logo. All websites include a mini branding session. However, for clients needing in-depth
development, we strongly encourage you to invest in our brand development process and save 5% on the combined investment.
• Pages beyond 6 are $250 per page.
• Extra features are available at a la carte pricing.
7. SEO MANAGEMENT
WEB OR SEO
A full analysis of your website, competitor's
websites and social media platforms.
Includes audit + report with results and
recommendations.
$600
SOCIAL MEDIA BRANDING*
Make an impact online with a beautifully branded
social media set. Includes Facebook header,
Google+ header, Twitter header and a set of 3
feed ads.
$500
*Requiresexistingbrandaesthetic
SOCIAL MEDIA PLAN
Development of a complete content strategy
and posting calendar. Includes report +
recommendations + content plan + publishing
schedule.
$1,500
Includesplanonly
SOCIAL MEDIA MANAGEMENT
Social media is one of the best ways to tell
your brand story. Let our experts help you grow
online engagement and generate swarms of
"buzzing" fans by managing one or all of your
social media platforms.
1 PLATFORM $350 P/MONTH
2 PLATFORMS $550 P/MONTH
3 PLATFORMS $850 P/MONTH
Includes3-5postsperweekpluscontentcreation
ONLINE SERVICES a la Carte
LOCAL
Confirm and Update
Directory Listings
Domain Validation
Adding Google Analytics to
Your Site
Claim or Enhance Your
Google Places Listing
Link Building
Monthly Reporting and
Analysis
LOCAL SERVICES PLUS...
Optimization of Website
Content
Monthly Blog Posting
Inbound Link Analysis
Infrastructure Improvements
On and Offsite SEO
Reporting, Analysis
and Consultation
Optimization of
Meta Tags
Content Recommendations
Local SEO
A focused package to get your business on the
map. Local search engine optimization ensures
the customers near you will find you. Perfect
for the brick and mortar business that needs
customers to visit their location.
$400 PER MONTH
Full Coverage SEO + Reputation
Management
An all-inclusive package that delivers
sustainable results. Includes monthly execution
of multiple tactics to ensure your website ranks
well, earns traffic, and delivers conversions.
Can address ranking in multiple markets.
$800 PER MONTH
SEO management includes: