1. Win Listings
and Convert
Buyers With
Linked _

2. Audio Issues
Check to make sure your computer isn’t muted
Make sure your audio settings are for voip not call in
How To Participate

3. Audio Issues
• Check to make sure your
computer isn’t muted
• Make sure your Audio Mode set
to Use Mic & Speakers if you
haven’t dialed in

4. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“The trusted name in home warranty!”
Technology will Never replace agents,
but agents using technology will!™

5. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach and ipayOne, Executive Team at
Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate
transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the Year
Clients have closed over $25 billion in residential real estate!

6. • Featured on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Hi!
Brian Geick – Career Highlights

7. Live Tweet
Follow Us

8. Tutorial Videos on YouTube
on
www.youtube.com/hsawarranty

9. Help me
find a
house
What is
my house
is worth
Tell me
how the
market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101

10. How You CLOSE the Sale with Social Media
Your #1 Goal is NOT to schedule an appointment
to show them the perfect property!!
Your #1 Goal is that by the time they call, the
prospect believes you are the perfect person to
show them any property because you understand
their needs

11. What
is
Your
Niche

12. You’re not just an agent, you’re a brand.
What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”
• 3 Step Branding Exercise:
• Write down 3 – 5 things that you think your brand represents in
the market.
• Ask your family, friends, co-workers and most importantly your
past clients what is the first thing that comes to mind when they
think about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?

13. Concentrate on Being
Interested vs. Interesting

14. Bonus Tips to Thinking BIG and
Thinking Different
Take People Offline and Give them a Reason to Join
You Online – Top 10 Lists!
10 Most Important things you need to know when
thinking of selling your home in Cary, NC

15. Over 200 Million and Growing

16. There are 7,610 searches on LinkedIn per minute
Source: social jumpstart, http://goo.gl/zultc

17. Engaged Business-focused Audience
4 out of 5 LinkedIn members
drive business decisions

18. 90% of professionals use social
media to get access to thought
leadership & information they
couldn’t get elsewhere
Source: society for new communications research

19. Grow
Reach
Goals of using LinkedIn

20. Increase
Engagement
Goals of using LinkedIn

21. Generate
Website
Traffic
Goals of using LinkedIn

22. Goals of using LinkedIn
Win Listings
and Convert
Buyers

23. Your Network
and
Degrees of Connection

24. LinkedIn is your Top
Search Result

25. • Featured on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Hi!
Brian Geick – Career Highlights

26. Make your profile public

27. Add a Vanity URL

28. Competitive Means Complete

29. What
makes your
Profile
Complete?
• Your industry and
location
• A current position
(with description)
• 2 past positions
• Your education
• Your skills (min. of 3)
• A profile photo
• 50+ connections

30. • Use Keywords where possible
– Headline
– Summary
– Interests
When filling out your profile

31. • 50 max
• Help increase your
search rankings
• Endorsements
Adding Skills

32. • Real Estate
• Real Estate Development
• Real Estate Transactions
• Commercial Real Estate
• Real Estate Economics
• Corporate Real Estate
• Real Estate Financing
• Real Estate License
• Residential Homes
• First Time Home Buyers
• First Time Home Sellers
• New Home Sales
• Single Family Homes
• Home Staging
• Real Estate Staging
• Existing Home Sales
• Certified New Home Sales
Professional
• Condos
• Apartments
• Valuation
• Financial Analysis
• High Value Homes
• Buyer representation
• Move up Buyers
• National Association of Realtors
Add These Skills

33. Connecting
• Can’t add complete strangers
• Add
– Colleagues (past and present)
– Classmates (College, High School, etc)
– Members of your LinkedIn groups
– Family & friends

34. Add a Link to Web and Email

35. LinkedIn Groups
Marketing Fact

36. Getting Started in Groups
Real
Estate
• Join Many
• Participate in a few
• Run 1

37. Groups to
Join:

38. Winning Listings and
Converting Buyers With
Social Media
Join Our Group!

39. Join Our Group!
• Insight on changes and emerging trends for
driving real estate business using social media
• Early registration for webinars
• Your source for all of the content guides,
videos, and notes from presentations

40. Groups
Search for existing groups in your
community

41. • Your Regional Association of Realtors
• Local Chamber of Commerce
• Local Young Professionals Group
• Alumni Networks
Other Groups to Look For

42. Creating A Group
• Define your group
– Create a list of keywords and topics
– Search for terms to see if a group already exists
• Do Not name it after your business
– John Doe Team Raleigh, NC

43. • Moving to Pittsburgh
• Homes For Sale in Raleigh
• Middleton Community Information
• Twin Cities Business Professionals
• Relocating to __________
Group Ideas

44. Best Practices for Groups
• Stay Active!
• Engage in thought leadership discussions
• Set discussions guidelines (be a moderator)
• Create Content

45. Endorsements

46. Have Your Skills Recognized

47. Endorse with 1-Click

48. • Go to the profile of the person you want to
endorse
• Click on Endorse
Endorse Multiple Skills

49. See Who’s Endorsed You

50. Best Practices for Status Updates
• Use Links and images
• Keep it short (80-120 characters)
• Tell your followers what action to take

51. Be Helpful Not Promotional

52. Share Blog Articles

53. Answer Questions

54. Contribute Content Regularly
Goal:
• Post Once a Day

55. Best Times To Post
• Post on weekdays
• 7:00 – 11:00 AM

56. Just a Thought…
Everybody is….
• Tweeting
• Facebooking
• Blogging
• Texting
• Pinging
• Posting
• Emailing
Nobody is…
• Doorknocking
• Farming
• Calling
• Talking
• Writing
• Mailing
• Living
Your opportunity is to combine these two columns!!!!!

57. HSA Social Media Resources
Facebook.com/HSAhomewarranty

58. Connect With Burke
@BurkeJSmith
Facebook.com/yournetcoach
Burke Smith

59. Thank You!
burke.smith@onlinehsa.com

60. Questions?

61. • www.onlinehsa.com/Agents/Findrep
Contact Your Local Rep!

62. • Under profile select Edit
Profile
• Select the Edit button
underneath your picture,
and across from your url
Make Profile Public

63. Make Profile Public
• Make sure the radio
button next to Make
my public profile
visible to everyone is
selected

64. Setting a Vanity URL
• Click customize your
public profile URL
• Enter your name,
NOT the name of
your company and
set the URL

65. • Under profile select Edit
Profile
• Select the pencil icon
across from Skills &
expertise
Adding a Skill

66. • Enter a new skill and click add
Adding a Skill

67. Create a Group

68. • Using the search bar on the top right of
LinkedIn select Groups from the drop down
menu and enter either the location or type of
group you want to search for
Finding/Joining a Group

69. • When you find a group you would like to join
click on view
Finding/Joining a Group

70. • Select Join Group
Finding/Joining a Group