1. CASE STUDY
CLARINS
THE STUDY

2. PROJECT
OVERVIEW
CLIENT
Clarins
PRODUCT
Daily Energizer Range
TARGET MARKET
18-30 year olds with emphasis on
the 25+ age range
BRIEF
To create a Pop Up shop to encourage
a new, younger demographic to
discover the new Daily Energizer range

3. THE
OBJECTIVE
The goal was to present this new
range in a setting that felt relaxed,
informal and looked fresh, cool
and contemporary.
We developed a setting that would
capture the imagination of the press
and make Clarins relevant and
appealing to a younger consumer.
This helped achieve the brand’s
goal of creating a group of new and
younger Clarins brand ambassadors
in advance of the national launch.

4. THE
SOLUTION
In order to encourage this younger
generation of girls to become
ambassadors and lovers of the brand.
We created a pop up juice bar and
coffee shop that young girls could
enjoy with their friends whilst also
giving them the opportunity to get
involved in a luxurious spa experience
offering thirty minute Energizer
facials, a free consultation or VIP
evening events.

5. RENDER TO
REALITY

6. RENDER TO
REALITY

7. ACCOLADES
” ...wanted to thank all of your
team for making it look so
fantastic. According to Mediacom,
the two brands that were most
talked about during LFW were
Burberry for airing their show live
on a giant screen in Piccadilly
circus and Clarins for our Pop Up
Shop. So from a PR point of view,
I would say we absolutely met our
objectives and I’m well aware,
we have you to thank for that!”
SOSHANA GILIS
PUBLIC RELATIONS MANAGER,
CLARINS (UK) LTD.

8. PRESS
1 Ecouterre 2 Glamour 3 Marie Claire
4 Harpers Bazaar 5 handbag.com 6
Zest

10. OUR COMPANY
COMPANY NAME TYPE OF ORGANISATION
Sheridan&Co Privately owned company
WEBSITE TYPE OF ORGANISATION
www.sheridanandco.com Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
ADDRESS & NUMBERS
Communication Director
Head Office
John Dupuis: President-
+44 (0)1858 468 000
US Market
Market Harborough
Riverside OFFICE LOCATIONS
Market Harborough Sheridan&Co has offices in
Leicestershire London and New York with an
LE16 7PT affiliate office in Shanghai.
UK HQ, logistics and manufacturing
sites are located in Market
London
Harborough.
+44 (0)20 7486 7499
10A Blandford Street NUMBER OF EMPLOYEES
London 80 worldwide
W1U 4AZ
UK
New York
+1 212 625 1666
84 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277