The New Innovative muti-platform unique hybrid dynamic franchise model from Sedar Global. 6 platform state of the art unique model to shift the industry of window fashion to a new Era in global business. Sedar Global is adding the new model of the future franchise models.

1. Sedar Franchise Program

2. Transforming
window fashion.

3. History of Sedar
Timeless. Distinguished.
In 1892, a young businessman named Soubhi Selo opened a hardware store. He did not have a brand, but he had
big ideas. He had a vision and he was dedicated. He offered high-quality products and inspired his customers with
his dedication and business values.
Over the years, his business flourished and his sons joined him. They took the business to neighbouring regions and
expanded into paints and other home improvement products.
Soubhi's grandchildren joined the business at a very young age, they learned the values and the dedication.
In 1975, they introduced window fashion products under the brand name Sedar. Their mission was to continue
their forefathers' legacy and build a globally recognized brand.
Today, Sedar employs thousands of dedicated people and we're expanding globally.
Our business principles remain the same as in 1892.

4. Sedar Rooted in
Heritage
Oriented to the
Future.

5. Sedar Global,
today.
Since 1975, Sedar has developed and
successfully introduced countless designs
and product concepts to the industry.
We currently operate 20 showrooms
across the GCC region, U.A.E, K.S.A,
Bahrain, Oman, Kuwait, and Qatar.

6. Brand Vision:
To be a beaming source of inspiration to enrich our customers lifestyle.
Brand Mission:
Leading global décor trends.
Setting the benchmark for an immersive retail experience.
Delivering a clear, consistent, and high quality end-to-end experience to each
and every customer.

7. Sedar La Pièce
de Résistance

8. Brand Values through the Franchise System
Consistent: A considered approach at every step of the process.
Global: Worldly, high-quality.
Inspired: Always the source of something interesting.
Immersive: Making the end-to-end process positively memorable and enriching.
Brand Behaviours through our Franchisees
Dedicated: Committed to excellence.
Perfectionist: Obsessive about even the most minute detail.
Sincere: A trustworthy representative of the brand, and a trusted advocate of the customer.
Creative: Always thinking of how to do things better, to lead, to inspire.

9. Sedar Franchise Program
Dynamic Hybrid – Unique Five Platform
World Class Concept

10. Logistics
Installations
Customer Service
Retail
Showrooms
(Customer Journey)
Head Office
IT
Administration
Back Bone
Production
Factory
Quality
Operational
Excellence
Sedar Franchise Program Projects
Country or Area Development
1. Implementation
2. Kick-off and Activation
3. Operations and Continuous Improvement
(2)
(3)
(1)
(4)
(5)
Franchise Program Overview

11. Back-bone efficiency
Rooted in Heritage.
Oriented to the Future.
We replaced the need for artisan tailors with proprietary machine lines that produce the consistent Sedar quality.
Our streamlined approach to business is based on the Lean Six Sigma, and Kaizen principles, ensuring a long-term
competitive advantage.
The business is process-based and KPI driven, measured and monitored to guarantee maximum efficiency and client
satisfaction.
Our model ensures the sustainability, continuity, and longevity of the business, based on continuous improvement.
End to end golden service as our core value of immersive customer experience.

12. What are the support systems provided by Sedar?
Operational Support - Ongoing training and support in critical areas, including unit operations, customer service,
sales, procurement, and administrative procedures.
Site Selection - Clear guidelines with direction for a suitable location, ensuring an appropriate site is located.
Marketing Support - Coordination and approval of marketing plans, advertising materials, and strategies.
Purchasing - Negotiation of quantity discounts on behalf of all franchisees.
Continued…

13. Accounting / Audit / Legal - Reporting directly to administration, this department is responsible for the financial and
legal oversight of franchisees.
Ongoing Research and Development - Research methods and techniques for franchise operations, including
new products, services, and business solutions.
Overall Program Oversight - Overall coordination and planning for the global Sedar franchise system.
Global Benefits - Top of mind brand, global recognition, and state of the art franchise system.

14. Franchise Project Milestones and Road-Map:
1. Payment of the upfront franchise fees and investment deposit upon signing
2. Hiring the franchise top management
3. Leasing the factory, flagship retail showroom, head office, and warehouse
4. Full design of the first showroom, factory, and warehouse
5. Hiring the fit-out contractor
6. Hiring and training key management positions
7. Hiring and training remaining line staff
8. Pre-opening preparations
9. Soft opening activities
10. Grand opening

15. What is the ROI of an average store?
Approximately 35% to 40 % depending on market indexes.

16. Unique Retail Concept

17. Sedar International.
A glimpse into the future.
Dedicated. Perfectionist. Sincere. Creative.
Sedar International plans to expand
globally.
In the next 5 years, we are planning to
open 80 franchised showrooms in 18
different countries.

18. Sedar in MENA

19. Sedar in the MENA market
Opening up new possibilities
Sedar consistently enjoys a high level of brand awareness in the MENA region. In 2014, we were ranked
first in terms of advertising spend.
Based on extensive market research Sedar is the top of mind brand for the mid to high-end premium
customers.
The showrooms in the MENA region are among the first showrooms to be opened with our new model.
A destination for customers in different countries, they will transform the world of window fashion in the
region.

20. Thank You