Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

•

1 gostou•776 visualizações

Overview of how businesses can take advantage of the boom in podcast and on-demand audio listening to create brand radio stations for their digital newsroom. Created by content strategist and podcaster, Sheree Martin. This slide deck is focused on Birmingham, Alabama but all of the slides except 2 are applicable everywhere.

Marketing

57 millionThat’s how many Americans listen to at least one podcast each month.
Source: Edison Research & Triton Digital: 2016 Infinite Dial Report
ShereeMartin.com Your On-Demand Audio Strategist & Producer

On-Demand Audio
Digital Content
Strategy | Production | Consulting
Alabama Businesses & Nonprofits
ShereeMartin.com
BirminghamShines.com
IgniteAlabama.com

427,121That’s how many workers drive to work alone each day
in the Birmingham - Hoover metro area.
The average commute is 25 minutes, each way. That’s 50 minutes in the car.
Source: 2013 American Community Survey (US Census), analyzed by the Brookings Institution, Reported by al.com
Sheree Martin - Your On-Demand Audio Strategist & Producer

Your On-Demand Audio
Strategist & Producer
B.A. in Broadcasting
J.D. & LL.M. (Law & Tax Law)
Ph.D. (Mass Communication)
Dissertation: Broadcast Radio Programming: A Content Analysis to
Measure Diversity in Radio Airplay
SHEREE
MARTIN
Podcast Host & Producer
Birmingham Shines
Ignite Alabama
Discover Grow Shinecast
Business Transactions Lawyer
(12 years)
Former Shareholder in Rosen, Cook, Sledge,
Davis, Carroll & Jones, P.A. (now Rosen
Harwood, P.A.)
Developed & Taught Course in
Digital Content Strategy for Social
Business
JMC 380: Social Media Practices at Samford U.
Joined Prodigy in 1990 and Have Been
“Online” Ever Since, Building Relationships,
Producing & Sharing Digital Content

Develop Strategy and
Produce & Publish
Audio Content
I Help Businesses & Agencies
ShereeMartin.com - Your On-Demand Audio Strategiest & Producer
I provide audio strategy consulting services nationwide.
This Slide Deck Created for Birmingham Market.

Disclosure: Testimonial for Writing, Not Audio Consulting

Let’s Talk About Your
Business
Audio
Strategy
Email me:
Sheree@ShereeMartin.com

Mais conteúdo relacionado

Semelhante a Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

Music Coco Pitch deck

Opemipo Adebanjo

Voice fm by salma begum 12A2

CFGSSALMAB

Voice fm by salma begum 12 a2

CFGSSALMAB

Tha Afterparty Radio's 2014 Media Kit

Tha Afterparty Radio

PandoraDigitalStrategy_Ruolin_Zeng

Ruolin_Zeng

OMB

OrbeMusic

StP Overview

Strategic Productions LLC

DVM Law's workshop at Mumbrella SAGE

Stephanie Borys

Anhad

Anhad Inc

The Radio Agency Company Brochure

Vivastream

netwealth educational webinar - Secrets of digital marketing with special gue...

netwealthInvest

TSG Trifold Broch.Layout.indd

Spalding Olmsted

U boomer U TV AngelList Deck

U boomer U TV

Voice Search - 15miles - Gregg Stewart

15miles

The Streaming Audio Marketplace

RAINNews

CdA Group Overview

CdA Group

Kmmp Media Group Overview July 2010

Kevin Miller

A D P Social Media Reputation Management

Social Media Marketing

Media Kit 2015

Johnny Moore

ROI Media Direct

rights123

Semelhante a Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin (20)

Music Coco Pitch deck

Voice fm by salma begum 12A2

Voice fm by salma begum 12 a2

Tha Afterparty Radio's 2014 Media Kit

PandoraDigitalStrategy_Ruolin_Zeng

OMB

StP Overview

DVM Law's workshop at Mumbrella SAGE

Anhad

The Radio Agency Company Brochure

netwealth educational webinar - Secrets of digital marketing with special gue...

TSG Trifold Broch.Layout.indd

U boomer U TV AngelList Deck

Voice Search - 15miles - Gregg Stewart

The Streaming Audio Marketplace

CdA Group Overview

Kmmp Media Group Overview July 2010

A D P Social Media Reputation Management

Media Kit 2015

ROI Media Direct

Mais de Sheree Martin

Sheree-Martin-Traditional-CV-December-2015

Sheree Martin

2000-December-MEN-Coopetition-ASolutionToSkilledLaborShortage?-BW

Sheree Martin

FreelanceWriting-Sept2015-List

Sheree Martin

Syllabus for Fall 2014 version of Social Media Practices, a course I developed in 2012. Some course materials now available here: http://teachsocialbusiness.com I'm teaching Social Media Practices for the 4th time this Fall. It's a work-in-progress because of the ever-evolving world of social and mobile media technology. I don't include a course calendar in the syllabus itself, although I do provide readings for each topic distribute those through a shared Google doc and and post the readings on the students' course website: http://socialmediapractices.wordpress.com. I use that site to help each students how to use the basics of WordPress. If you're interested in connecting on LinkedIn, hit me up: /shereem but please include a reference to how you found me, so I don't think you're a random stranger.

Syllabus for Social Media Practices

Sheree Martin

Teaching Social Media

Sheree Martin

Twitter for Business

Sheree Martin

Teaching Social Business: My Faculty Shoptalk

Sheree Martin

Teaching Social Media: A Case Study

Sheree Martin

Messaging in Today's Media (for small nonprofits): Alabama Water Rally

Sheree Martin

Marketing Your Farm Through Social Media: Build A Strong Network

Sheree Martin

Teaching through food

Sheree Martin

The Megachurch Tweets: AEJMC

Sheree Martin

The Writer & the Law: Talking Points

Sheree Martin

Social Media Basics for Nonprofits

Sheree Martin

Mobile Privacy & Personal Health Information

Sheree Martin

Mais de Sheree Martin (15)

Sheree-Martin-Traditional-CV-December-2015

2000-December-MEN-Coopetition-ASolutionToSkilledLaborShortage?-BW

FreelanceWriting-Sept2015-List

Syllabus for Social Media Practices

Teaching Social Media

Twitter for Business

Teaching Social Business: My Faculty Shoptalk

Teaching Social Media: A Case Study

Messaging in Today's Media (for small nonprofits): Alabama Water Rally

Marketing Your Farm Through Social Media: Build A Strong Network

Teaching through food

The Megachurch Tweets: AEJMC

The Writer & the Law: Talking Points

Social Media Basics for Nonprofits

Mobile Privacy & Personal Health Information

Último

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Social media, ppt. Features, characteristics

wasim792942

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

1. On-Demand Audio For Inbound Marketing Sheree Martin Your On-Demand Audio Strategist & Producer ShereeMartin.com

2. 57 millionThat’s how many Americans listen to at least one podcast each month. Source: Edison Research & Triton Digital: 2016 Infinite Dial Report ShereeMartin.com Your On-Demand Audio Strategist & Producer

3. Every Brand, Every Person is a Media Company The Gatekeepers Are No Longer In Control ShereeMartin.com Your On-Demand Audio Strategist & Producer

4. Your Podcast or Other On-Demand Audio for Your Brand Newsroom Is like having Your Own Radio Station Sheree Martin - Your On-Demand Audio Strategist and Producer

5. These businesses and service providers are a perfect fit for on-demand audio. Content can be produced as a limited run series or on-going podcast with indefinite duration. You Are Technology Service Provider Industrial OEM or Wholesaler Law or Accounting Firm Architect, Builder, Developer Landscaping and Lawn Care Healthcare Provider Real Estate Broker Consumer Products Brand Journalism / Customer Education

6. On-Demand Audio Digital Content Strategy | Production | Consulting Alabama Businesses & Nonprofits ShereeMartin.com BirminghamShines.com IgniteAlabama.com

7. On-Demand Audio Can Be: Created from Existing Content And Repurposed for New Content Do you currently use: Digital Newsroom/Brand Journalism White Papers & Case Studies FAQ Pages Feature Stories & Blog Posts Customer Testimonials Backgrounders Top Producer Profiles Customer Service Department

8. 427,121That’s how many workers drive to work alone each day in the Birmingham - Hoover metro area. The average commute is 25 minutes, each way. That’s 50 minutes in the car. Source: 2013 American Community Survey (US Census), analyzed by the Brookings Institution, Reported by al.com Sheree Martin - Your On-Demand Audio Strategist & Producer

10.

11. Your On-Demand Audio Strategist & Producer B.A. in Broadcasting J.D. & LL.M. (Law & Tax Law) Ph.D. (Mass Communication) Dissertation: Broadcast Radio Programming: A Content Analysis to Measure Diversity in Radio Airplay SHEREE MARTIN Podcast Host & Producer Birmingham Shines Ignite Alabama Discover Grow Shinecast Business Transactions Lawyer (12 years) Former Shareholder in Rosen, Cook, Sledge, Davis, Carroll & Jones, P.A. (now Rosen Harwood, P.A.) Developed & Taught Course in Digital Content Strategy for Social Business JMC 380: Social Media Practices at Samford U. Joined Prodigy in 1990 and Have Been “Online” Ever Since, Building Relationships, Producing & Sharing Digital Content

12.

13. Develop Strategy and Produce & Publish Audio Content I Help Businesses & Agencies ShereeMartin.com - Your On-Demand Audio Strategiest & Producer I provide audio strategy consulting services nationwide. This Slide Deck Created for Birmingham Market.

14. Disclosure: Testimonial for Writing, Not Audio Consulting

15. Disclosure: Testimonial for Writing, Not Audio Consulting

16. Let’s Talk About Your Business Audio Strategy Email me: Sheree@ShereeMartin.com

Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

Semelhante a Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin (20)

Mais de Sheree Martin

Mais de Sheree Martin (15)

Último

Último (20)

Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin