Content Marketing With WordPress -- Tallahassee WordPress Meetup by Josh Pollock Josh@JoshPress.net https://CalderaWP.com http://JoshPress.net

1. Content
Marketing With
WordPress
Josh Pollock -- @Josh412
JoshPress.net

2. I DO ALL THE WORDPRESS THINGS
WordPress Plugins & Training
WordPress Development Framework
HoloTree: Team Decision Making

3. BEFORE WE START
THANKS
Thanks for Coming!
Thanks To Domi For Hosting Us!

4. WordCamps
BEFORE WE START
MARCH 27-29, 2015 May 29-31, 2015

5. WHY CONTENT MARKETING?

6. Alternatives To Online Marketing
● Pay per click (PPC)
● SEO
● Email Marketing
● "The Real World"

7. Why SEO Alone Isn't Enough
● Search rankings for new sites
requires:
○ Money
○ Hacks
● Doesn't Equal:
○ Clicks
○ Conversions

8. Content Marketing Requires
● Having Something Of Value To
Share
● Knowing Exactly What That Is
● Knowing Who To Needs That
● An Initial Audience

9. Why WordPress?

10. Why Use WordPress?
● It's Easy
● It's Secure
● IT HAS EVERYTHING YOU NEED!
○ Except an audience, but it can help you build that.
● It integrates with all the things.

11. Content Marketing:
Strategy

12. What Is My Unique Value?

13. Who Do I Want To Reach?

14. What Do I Write About?
What Do I Have
To Offer ?
What Do My Ideal
Customers Need?

15. Simple Formula
Write about:
● What people you want to do business with
want to know about.
● What you want to be a seen as an expert in.

16. But Don't Forget SEO !!
Refine Your Keywords:
● HitTail
● MOZ Guide To Keyword Research
● Yoast On Keyword Resarch

17. Content Marketing:
Channels

18. Which Social Networks Do You Use?

19. What Networks Do Your Ideal Customers Use?

20. Do I Need Another Venn Diagram??

21. Content Marketing:
Headlines

22. Got to make them click it, but:
● Don't be too click-batey.
● Don't be dishonest.
● Maybe don't be a listicle.
Headlines Are Important

23. Tools For Creating A Good Headline
● CoSchedule Headline Analyzer
● EMV Headline Analyzer
USE BOTH!! But seriously use them!

24. Content Marketing:
Tools

25. Schedule!
Get ahead of yourself, be consistent
and strategic
Tools:
● CoSchedule
● CollabPress
● Edit Flow

26. Share Early & Share Often
Share More Than Once. A Part Of Your Calendar!
Tools:
● Hootsuite
● Buffer
● Sprout Social
What You Only Shared It Once ??

27. Got To Have Them!
Make It Sharable
● JetPack Sharing Module
● JetPack Publicize Module
● Floating Social
● CoSchedule Click To Tweet

28. Make It Searchable
● WordPress SEO By Yoast
● JetPack Enhanced Distribution
● Google Webmasters Tools
Don't Forget SEO !

29. Track Who's Viewing It & Site
● Google Analytics
○ Acquisition
○ User Flow
Not Just About Numbers!

30. Keep Them Clicking On Your Site
Don't Run A Related Posts Tool On
Your Server, Use: JetPack Related
Posts Module
Or Create A Custom Sidebar, Show
What YOU WANT Them To See.
Related Posts

31. Keep Them On Your Site
Static Lists Are Bad, Searchable Lists
Are Good.
Tools:
● FacetWP
● Caldera Easy Pods
Make Content Searchable

32. BUILD YOUR EMAIL LIST !!!!
Email Lists Are The Best! Seriously!
Tools For Building Your List:
● Leadin
● OptinMonster
● Caldera Forms MailChimp
● Gravity Forms MailChimp
MailChimp, MailChimp, MailChimp!

33. QUESTIONS?

34. Josh@JoshPress.net @Josh412
THANKS!

35. What's Our Next
Meetup?
What's It About??
Who's Giving The Talk??